Unlocking Opportunities in Halal Travel 2.0

Fazal Bahardeen

Halal Travel 2.0 – New opportunities

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Where to look for

Opportunities?

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CrescentRating Customer Experience Map

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Ed

uca

tion

& C

ertific

atio

n

Co

nte

nt C

rea

tion

Key-Touchpoints for Muslim Friendly Services

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Culture

Demo-graphic

Purpose

Budget

GCC South East Asia Western Europe

BusinessLeisure Ramadan

Millennials/Gen Z

Families

Senior citizens

Females

Average budget

Luxury

Low budget

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Muslim Traveler Profiles

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Source: Mastercard-CrescentRating Muslim Millennial Travel Report 2017

Muslim

MillennialTravel

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Muslim

GenZTravel

Source: HalalTrip – Spilling the Tea on GenZ 2019

© 2019, CrescentRating. All rights reserved© 2019, CrescentRating. All rights reservedSource: Mastercard-CrescentRating Muslim Women In Travel Report 2019

Muslim Women Travel

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Ramadan

Travel

Source: Mastercard-CrescentRating Ramadan Travel Report 2016

Leisure (includin

g VFR)75%

Religious10%

Business10%

Other5%

Source: Mastercard-CrescentRating Muslim Business Traveler Insights 2016

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Business

Travel

Hal

al T

rave

l Fro

nti

er

20

18

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Hal

al T

rave

l Fro

nti

er

20

19

Hal

al T

rave

l Fro

nti

er

20

19

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Enabling Destinations & Businesses

EDUCATION &

CERTIFICATION

• Market Intelligence

Research Reports

• CR Academy

• Halal in Travel

• CR Connect

• Advisory & Consultancy

• Destination Research

• Rating & Accreditation

• Plan & Create Content

• Content Distribution

• Communication &

Promotions

CAPABILITY &

CAPACITY

BUILDING

MARKETING &

PROMOTIONS

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UNHCR - CRESCENTRATING

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Halal Travel 2.0 – New opportunities

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Don't let the some of the current narratives make you miss the © 2019, CrescentRating. All rights reserved

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Thank You

@fazalbahardeen

fazal@crescentrating.com

sg.linkedin.com/in/fazalbahardeen

www.crescentrating.com

www.halaltrip.com

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22© 2019, CrescentRating. All rights reserved