Five biggest advantages of using facebook ads for travel and tourism businesses

Live. Travel. Love. Capture. MomentsLiving All Your Dreams

Facebook was originally made for college students back in 2004. Today, Facebook houses an enormous base with over 1.94 billion monthly active users as of March 20171.

This shift has encouraged small business to invest in paid Facebook ads to reach their target audience.


https://blog.litfirepublishing.com/author-tips/voice-out-your-blog-via-facebook-ads/?utm_source=Slideshare&utm_medium=Referral&utm_term=facebook_dynamic_ads&utm_content=Arc_laydslide&utm_campaign=traffic_to_litfire

Page Like Ads

Ideal for brand awareness campaign or page promotion, page like ads are those that include a photo, a short copy, and a call-to-action button persuading Facebook users to “like” your page. Post-Engagement Ads

If you prefer quality over quantity, then post-engagement ads could be the right one for you. This type of ad is ideal if you want your hotel or travel agency to gain more interaction. Website Click Ads

This type of campaign comes handy when you want to increase traffic to your website or promote an upcoming sale.


Different Types of Facebook Ads


Now What?

Facebook offers the opportunity to provide buzz about your travel business through

travel competitions, last-minute travel deals, and announcements.


Advantages of Using Facebook

Ads for Marketing in the Travel

Industry


Facebook influences travelers

42% of stories shared on Facebook timelines are travel experiences. It is clear that Facebook users want to impart their travel to other people, and that the travel industry has to make use of this consumer behavior to generate inspiration, awareness, and visits.


Facebook has the ability to target niche groups

Facebook targets audience by location, age, interests, language, and behaviors. So if you want to increase awareness about your newly-opened brunch restaurant in California, you can customize the settings so you won’t have to advertise your ad to everyone in the entire nation. It is very unlikely that one would travel across the country for brunch.


Facebook’s advertising campaigns cost less

Facebook’s greatest competitor is Google AdWords. Entrepreneurs can buy advertising messages from Google AdWords so that their product advertisement would display in the search engine result pages. However, since users only use a limited number of words, businesses that need to purchase will have to bid for more keywords, driving the cost higher.


Facebook’s latest Dynamic Ads for Travel

For years travel businesses have been using Dynamic Ads, but the new version of DAT comprises additional hotel-specific variables, like price and star ratings, detailed address, and hotel chain. Hotel advertisers are now able to do region-based advertising, and even receive flight intent data for hotel targeting.


Facebook’s new version of DAT keeps your prices and availability up-to-date.

Dynamic ads for travel are efficient, automatic and adaptable. Since availability and prices change more often in the travel industry than those engaged in e-commerce, DAT helps you serve more effective Facebook campaigns by showing timely prices.

Social Media

Five biggest advantages of using facebook ads for travel and tourism businesses