Content Marketing Tips for Small Businesses

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  • CONTENTMARKETING TIPSFOR SMALLBUSINESSESPRESENTED BY REANNON MUTH

    SKYLARK MEDIA CONSULTANTSWWW.SKYLARKMEDIACONSULTANTS.COM

  • WHAT IS CONTENT MARKETING?

    SKYLARK MEDIA CONSULTANTS | @SKYLARKMEDIA1

    SKYLARK MEDIA CONSULTANTS WWW.SKYLARKMEDIACONSULTANTS.COM

    "Contentmarketingisastrategicmarketingapproach

    focusedoncreatinganddistributingvaluable,relevant,

    andconsistentcontenttoattractandretainaclearly

    definedaudienceand,ultimately,todriveprofitable

    customeraction."

    ContentMarketingInstitute

    http://contentmarketinginstitute.com/what-is-content-marketing/

  • 5 REASONS WHY SMALL BUSINESSESNEED TO BLOG:

    SKYLARK MEDIA CONSULTANTS | @SKYLARKMEDIA1

    SKYLARK MEDIA CONSULTANTS WWW.SKYLARKMEDIACONSULTANTS.COM

    1. Blogging helps drive traffic to your website.2. It helps convert that traffic into leads.3. It helps establish authority.4. It helps with SEO5. It drives long-term results.

  • FREE TOOLS THAT CAN WILL HELP WITHCONTENT MARKETING:

    SKYLARK MEDIA CONSULTANTS | @SKYLARKMEDIA1

    SKYLARK MEDIA CONSULTANTS WWW.SKYLARKMEDIACONSULTANTS.COM

    Google Keyword Planner

    Google Analytics

    Google Webmaster Tools Buzzsumo.comHashtagify.com

    Hootsuite.com

    FREE SEO TOOLS FREE SOCIALMEDIA TOOLS

    YOAST PluginTwitter

    Facebook

    Pinterest

    FREE GRAPHICDESIGN TOOLS

    Pixabay.comFlickr.comPicmonkey.comCanva.comPixlr.com

  • HOW TOCREATE

    CONTENT THATLEADS TO

    CONVERSIONS

    SKYLARK MEDIA CONSULTANTS WWW.SKYLARKMEDIACONSUTANTS.COM

  • SKYLARK MEDIA CONSULTANTS | @SKYLARKMEDIA1

    SKYLARK MEDIA CONSULTANTS WWW.SKYLARKMEDIACONSULTANTS.COM

    Make content topic relevant totarget customer

    Make it scannable (mustpass the 30-second test)

    Give advice, not pitches Involve industryinfluencers

    Boost on social media

    Optimize content for SEO

    Target long-tailkeywords

    Include a call-to-action

    Make sure content targetsconsumer in the optimal point inthe sales cycle

    Use Google Analytics tomeasure conversions

  • CONTENT GUIDELINES:

    SKYLARK MEDIA CONSULTANTS | @SKYLARKMEDIA1

    SKYLARK MEDIA CONSULTANTS WWW.SKYLARKMEDIACONSULTANTS.COM

    Content should be 500-800words or 1,500 - 2,000 words

    Content should have at leastone photo

    Content should beboth informativeand entertaining

    Content should a Call-To-Action (CTA)

    Break up "text walls"with subheaders

    What Is Quality Content?

    No more than 7 lines perparagraph

  • STRATEGY WRITING

    SKYLARK MEDIA CONSULTANTS WWW.SKYLARKMEDIACONSULTANTS.COM

    Hire an SEO/contentmarketing consultant to get

    you started.

    Outsource to a writingservice like

    textbroker.com

    Use Fiverr.com forgraphic design

    GRAPHIC DESIGN

    TIPS FOR OUTSOURCING: