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Internet Marketing Naturally.com Making Your Website Work Harder for Your Business 7 Internet Marketing Tips for Small Businesses Yvette Mindel Internet Marketing Naturally

7 internet marketing tips for small businesses

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Is your website doing what you want it to do? Here's 7 internet marketing tips for small business in 2013. Visit www.internetmarketingnaturally.com and take my free website health check now.

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Page 1: 7 internet marketing tips for small businesses

Internet Marketing Naturally.comMaking Your Website Work Harder for Your Business

7 Internet Marketing Tips for Small Businesses

Yvette MindelInternet Marketing Naturally

Page 2: 7 internet marketing tips for small businesses

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Internet Marketing Naturally.comMaking Your Website Work Harder for Your Business

Have a Website Strategy

• What are you trying to achieve?– Brochure– Sales– Build relationship– Position expertise– Build a list

• Constraints– Budget– Time– Expertise

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Page 3: 7 internet marketing tips for small businesses

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Internet Marketing Naturally.comMaking Your Website Work Harder for Your Business

Understand Your Market

• What is their problem?

• Where do they go online?

• What language do they use?

• What style appeals to them?

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Page 4: 7 internet marketing tips for small businesses

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Internet Marketing Naturally.comMaking Your Website Work Harder for Your Business

Keyword Research

• All about understanding your market

• Analyse what search terms they use – Google keyword tool

• Be realistic with your choice of keywords

• Keep it natural and optimise individual pages for keywords

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Page 5: 7 internet marketing tips for small businesses

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Internet Marketing Naturally.comMaking Your Website Work Harder for Your Business

Create Valuable Content

• Answer their questions

• Use their language• Engage them– Video– Graphics– Well written copy– Comments

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Internet Marketing Naturally.comMaking Your Website Work Harder for Your Business

Blog, blog, blog

• Share news, views and expertise on a regular basis

• Linchpin of your website strategy

• Enables link building & sharing of articles

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Page 7: 7 internet marketing tips for small businesses

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Internet Marketing Naturally.comMaking Your Website Work Harder for Your Business

Build Links

• Link building – done wrong

• Sharing• Guest blogs• Directories• Networking

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Page 8: 7 internet marketing tips for small businesses

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Internet Marketing Naturally.comMaking Your Website Work Harder for Your Business

Be Sociable

• Your website should sit at the heart of your social media activity

• Share and be shared– Facebook– Twitter– LinkedIn– Pintrest– Google+

• Treat it like a party

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Page 9: 7 internet marketing tips for small businesses

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Internet Marketing Naturally.comMaking Your Website Work Harder for Your Business

Take My Free Website Health Check

• Is your website doing what you want it to do?

• Do you have an online strategy?• Visit www.internetmarketingnaturally.com• And take my free website health check

now.