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Presentation LinkedIn for SME’s Australia, 2014 © LinkedIn Guides. All Rights Reserved.

LinkedIn Tips for Small Businesses in Australia

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Link Me In Guides begun its story in the remote city of Darwin, the Northern Territory, with a mission to help professionals in the Northern Territory connect with other professionals in Australia and across the world. We soon realised that many professionals on LinkedIn™ in Asia do not have the time or knowledge to create a LinkedIn™ profile that both reflects their professional strengths in a positive light and garners them the maximum amount of the ‘right’ attention. Link Me In Guides is now the largest LinkedIn™ profile optimisation firm in Asia with more than twenty staff. ☛ To learn more about Link Me In Guides go to www.linkmeinguides.com or email [email protected] Specialties: LinkedIn™ Profile Optimisation, LinkedIn™ Company Page, LinkedIn™ Keyword Optimisation, LinkedIn™ Lead Generation, LinkedIn™ Networking, LinkedIn™ Research, LinkedIn™ Keyword Tagging, LinkedIn™ Groups, LinkedIn™ Invitations, LinkedIn™ Advertising, Social Media Sales, Social Media Marketing, LinkedIn™ SEO.

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Page 1: LinkedIn Tips for Small Businesses in Australia

Presentation

LinkedIn for SME’s Australia, 2014

© LinkedIn Guides. All Rights Reserved.

Page 2: LinkedIn Tips for Small Businesses in Australia

Overview of the LinkedIn Guides Seminar

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1. What is LinkedIn?2. How big is LinkedIn in Australia and the NT?3. Why is LinkedIn valuable for your business?4. What LinkedIn Tips do you have for SME owners?

Page 3: LinkedIn Tips for Small Businesses in Australia

What is LinkedIn?

Page 4: LinkedIn Tips for Small Businesses in Australia

LinkedIn explained in 2 minutes….

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Page 5: LinkedIn Tips for Small Businesses in Australia

Your LinkedIn profile is much more than a traditional resume… it is your dynamic online professional identity.

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Page 6: LinkedIn Tips for Small Businesses in Australia

Facebook vs. Twittervs. LinkedIn

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Page 7: LinkedIn Tips for Small Businesses in Australia

What is LinkedIn replacing ….

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Page 8: LinkedIn Tips for Small Businesses in Australia

LinkedIn’s value is the value of your network’s network’s networks…

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Your Connection’s Connection

Your Connections

Your Connection’s Connection’s Connections

Page 9: LinkedIn Tips for Small Businesses in Australia

How big is LinkedIn in Australia and the NT?

Page 10: LinkedIn Tips for Small Businesses in Australia

The World’s Largest Professional Network

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_____

300 M +

___

55 M+

Page 11: LinkedIn Tips for Small Businesses in Australia

LinkedIn’s explosive growth in Asia

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__6 million

______ 1 million+

Page 12: LinkedIn Tips for Small Businesses in Australia

© LinkedIn Guides. All Rights Reserved.© LinkedIn Guides. All Rights Reserved.

1,162,209

534,483

971,015

96,230206,936

384,138

20,858

LinkedIn Membership by capitalsRatio 55:1

Page 13: LinkedIn Tips for Small Businesses in Australia

LinkedIn Australia’s members by demographics….

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45%

Page 14: LinkedIn Tips for Small Businesses in Australia

LinkedIn Australia’s members by demographics….

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25%

Page 15: LinkedIn Tips for Small Businesses in Australia

LinkedIn Australia member’s demographics

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Page 16: LinkedIn Tips for Small Businesses in Australia

Why is LinkedIn valuable for your business?

Page 17: LinkedIn Tips for Small Businesses in Australia

1. Because LinkedIn is your No.1 online professional brand. Google your name + Northern Territory = No. 1 result is usually your LinkedIn profile.

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Page 18: LinkedIn Tips for Small Businesses in Australia

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2. Because more and more early stage prospects are qualifying service providers through LinkedIn – “LinkedIn them”.

Page 19: LinkedIn Tips for Small Businesses in Australia

3. Because LinkedIn is the most important recruitment database in the NT.

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Page 20: LinkedIn Tips for Small Businesses in Australia

4. Because LinkedIn helps you to create “trust, likeness and familiarity”

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Recommendations

Endorsements

Work Experience

Companies

Groups

Projects

Certs

"Hello my name is Rod......"

???

Page 21: LinkedIn Tips for Small Businesses in Australia

5. Because LinkedIn is opening up and levelling the market place and it can take as little as .5 seconds to click on your profile!

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Page 22: LinkedIn Tips for Small Businesses in Australia

6. LinkedIn is a great tool for highlighting your specialisations.

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Page 23: LinkedIn Tips for Small Businesses in Australia

7. Because LinkedIn’s Recommendation & Endorsements are powerful tools broadcasting your skills and expertise.

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Page 24: LinkedIn Tips for Small Businesses in Australia

What LinkedIn Tips do you have for SME owners?

Page 25: LinkedIn Tips for Small Businesses in Australia

Upload a professional photo

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Page 26: LinkedIn Tips for Small Businesses in Australia

Customise your headline!

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Page 27: LinkedIn Tips for Small Businesses in Australia

Learn more at www.linkedinguides.com

Rod SmithManaging PartnerLinkedIn Guides

http://www.linkedinguides.com/ Darwin - Singapore - Taiwan - Philippines

© LinkedIn Guides. All Rights Reserved.