10 reputation management tips for local businesses

  • Published on
    12-Sep-2014

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Millions of people go online to leave feedback about businesses that they've purchased products or services from. Unfortunately, unhappy consumers are more likely to tell the world how they feel than happy consumers. Therefore, it is up to your business to stay on top of what is being said about you online, address any negative feedback, and consistently create positive content in regards to your business. Your online reputation matters a lot to your business success.

Transcript

  • 10 Reputation Management Tips For Local BusinessesBy Soji Adeyanjuhttp://deyansystems.com | info@deyansystems.com | +44 (0) 796 103 6915

  • Tip #1Google your name, business name or product name to find out what is being said about you or your business online

    The only way to manage it is to know about it

    Be In The Know: Google Yourself

  • Tip #2Answer Negative ReviewsDo not ignore negative comments

    Be proactive and talk to the person who wrote the review to see how you can fix the problem

    This shows the public that you care

  • Tip #3Start Blogging If You Havent Already Blog posts help push down negative reviews and get them off of page one

    The more you blog, the faster your blog posts will fill up the search engine results

    Check out our 10 Top Blogging Tips For Local Businesses

  • Tip #4Publish press releases on a regular basis to keep a steady stream of fresh, positive content on the web about your business

    Press releases can also push down negative customer reviews in the search engine resultsDistribute Press Releases

  • Tip #5Get SocialGoogle places a lot of quality on social media sites the more social media profiles you have, the better

    Ask your happy social media followers/customers to leave reviews for your company

  • Tip #6Join Industry Specific Forums Find forums related to your industry and join them

    Become active on these forums and always have your business link in your signature if allowed

    Frequently offer insight and advice about your industry; become the authority in your local area

  • Tip #7Practice Search Engine Optimisation Make sure your website and other web properties are fully optimised

    Be sure to use the right keywords

    Good for more exposure and for building a strong reputation in terms of relevance and importance

  • Tip #8Think Before You Speak Online Once you post information on the web, it is out there and cant be taken back so post carefully

    Can what youre about to say HURT your business? If so, dont say it

  • Tip #9Use Photos Online and Optimise Them People like to see who theyre doing business with so the more photos the better

    Have photos of yourself, your business, your employees, and your products posted online

    Use keywords to name your photos and in alt tags so they rank in the search engines

  • Tip #10Buy Domains with Your Business Name in Them Once you purchase these domains, put up smaller sites related to your business

    Sites should rank easily due to your business name being in them

    These sites will help push down any negative customer reviews in the search engines

  • Thank YouDeyanSystems TechBlogTechnology for LifeIf you would like more information about reputation management, contact me at +44 (0) 796 103 6915 for a FREE 1/2hr Consultationhttp://deyansystems.com | info@deyansystems.com

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