10 Reputation Management Tips Presentation

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  • 10 Reputation Management Tips for Your Local Business

    Presented by: Aaron Emerson(805) 456-8636aaron@prevailpr.comprevailpr.com

  • Google YourselfGoogle your business name to find out what is being said about your business online

    The only way to manage it is to know about it

  • Answer Negative ReviewsDo not ignore negative comments

    Be proactive and talk to the person who wrote the review to see how you can fix the problem

    This shows the public that you care

  • Start Blogging Blog posts help push down negative reviews and get them off of page one

    The more you blog, the faster your blog posts will fill up the search engine results

  • Distribute Press ReleasesPublish press releases on a regular basis to keep a steady stream of fresh, positive content on the web about your business

    Press releases can also push down negative customer reviews in the search engine results

  • Get SocialGoogle places a lot of quality on social media sites the more social media profiles you have, the better

    Ask your happy social media followers/customers to leave reviews for your company

  • Join Industry Specific Forums Find forums related to your industry and join them

    Become active on these forums and always have your business link in your signature if allowed

    Frequently offer insight and advice about your industry; become the authority in your local area

  • Practice Search Engine Optimization Make sure your website and other web properties are fully optimized

    Be sure to use the right keywords

    Good for more exposure and for building a strong reputation in terms of relevance and importance

  • Think Before You Speak Online Once you poste information on the web, it is out there and cant be taken back so post carefully

    Can what youre about to say HURT your business? If so, dont say it

  • Use Photos Online and Optimize Them People like to see who theyre doing business with so the more photos the better

    Have photos of yourself, your business, your employees, and your products posted online

    Use keywords to name your photos so they rank in the search engines

  • Buy Domains with Your Business Name in Them Once you purchase these domains, put up smaller sites related to your business

    Sites should rank easily due to your business name being in them

    These sites will help push down any negative customer reviews in the search engines

  • If you would like more information about reputation management, contact me at (805) 456-8636 for a FREE Consultation

    Aaron Emerson(805) 456-8636aaron@prevailpr.comprevailpr.com