10 Reputation Management TipsFor Local Businesses1.888.406.4811www.flexpointmarketing.com
TIP #1Develop a Crisis Plan
A companys worst nightmare is to discover that there are negative mentions about them floating around on the web.
Be proactive by setting up a plan that details critical information about how you will deal with this situation if it should occur.
TIP #2Put Customer Service FIRST
The basis for a positive reputation is to have a great business with excellent customer service.
If not, you are giving people a reason to post negative content about you on the internet.
TIP #3Find Out What People Are Saying
The internet is a huge field for people to discuss products, services, and businesses.
Therefore, be sure to consistently monitor social media, blogs, and customer review sites for comments about your business.
TIP #4Face the Negative Issues
Many of your unsatisfied customers may go to social media, review sites, or blogs to air their feelings about your brand.
Whenever you see this, respond to them promptly and try to remedy the situation to show that customer service is a top-priority.
TIP #5Develop and Distribute Great Content Consistently
Publishing relevant, useful keyword optimized content on a consistent basis will help your business get more positive search engine exposure.
This leaves less room for negative mentions to show up, which are usually out of your control.
TIP #6Build Loyalty and Trust
Building a social media community can go a long way in helping your online image.
Social followers tend to be loyal and post positive feelings about businesses they enjoy.
Leverage this fact by engaging with your social audience regularly.
TIP #7Ask Happy Customers for Reviews
Simply asking your satisfied customers for reviews without bribing or giving incentives is a great way to build a positive online reputation.
In most cases, if you dont ask, you wont receive.
TIP #8Post Positive Reviews on Your Website
Your website is your internet home. This is where many consumers go to learn more about your company.
So having positive reviews posted on your website is a great way to put potential customers at ease when it comes to doing business with you.
TIP #9Be Careful with Your Online Comments
One way to damage your reputation is by commenting on controversial issues, trash talking, or talking about unprofessional details of your private life.
There is a lot you can say online that is related to your industry and will help your target audience so stick to these types of posts and comments.
TIP #10Work to Repair Any Damage
If your company is suffering due to damaging online information, whether its true or not, take immediate steps to address it.
This may involve the services of a professional, but if you do not handle it, it is definitely hurting your ability to generate new customers.