Online Reputation Management for Lawyers: 5 Tips

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    10-May-2015

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Five ways a lawyer can combat a negative online reputation.

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  • 1.How Lawyers Can Repair Their Online Reputation For professionals such as a lawyers, what would happen if your reputation online was damaged? Photo by CBP Photograph

2. How Lawyers Can Repair Their Online Reputation Here are some tips to help you repair or fix your online reputat for lawyers: Bad Online Reputation Affects Ability to Practice 3. How Lawyers Can Repair Their Online Reputation If there is a problem, try and solve it immediately. It probably will not go away. It can deteriorate quickly or move up the first page. Monitor Your Online Reputation 4. How Lawyers Can Repair Their Online Reputation The best way to fix your online reputation: Write good information. Post frequently. Create Good Content 5. How Lawyers Can Repair Their Online Reputation Flooding the internet with quality content will eventually push the negative element off the first page. Create Good Content 6. How Lawyers Can Repair Their Online Reputation What to write? See what other good things have been written. Make sure that they show up online. Think of the major events, conferences, awards, achievements and past cases. Post or write about it. Create Good Content 7. How Lawyers Can Repair Their Online Reputation How long will it take? In general, it can easily take several months. Average projects take six months. If necessary, consider working with a professional to expedite the process. Create Good Content 8. How Lawyers Can Repair Their Online Reputation Use social media to spread the word about: Blog content. News sites. Articles. Press releases. Share on Social Networks 9. How Lawyers Can Repair Their Online Reputation This should include your already optimized: Twitter Facebook LinkedIn Other accounts. Share on Social Networks 10. How Lawyers Can Repair Their Online Reputation Tweet daily. Post weekly on Facebook and LinkedIn. Add content to your blog every few weeks. Share on Social Networks 11. How Lawyers Can Repair Their Online Reputation Search engines love sites related to your industrylaw. This can rank higher than sites with more traffic. Be sure you have a presence on sites such as Avvo.com, and others. Get a Presence on Law-Specific Websites 12. How Lawyers Can Repair Their Online Reputation Because the process can take months, prepare to: Spend hours a week to repair your online reputation. An online reputation professional can spend 30 to 100 hours to over months to repair the problem. It can take you twice as long. Continue to Add Useful Information 13. How Lawyers Can Repair Their Online Reputation It is quite possible to repair or fix your legal online reputation. Be prepared for the long haul. Keep at it. Know fixing your online reputation quickly results in clients coming back. Continue to Add Useful Information