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The other day my coworker Chris came into the office and told me his butcher had a blog.
(Fake Chris.)
The same day, I listened to a DigiDay podcast in which the founder of BuzzFeed said that for his new project “Cheddar” he doesn’t want to have to compete for daily views with powerhouse, branded-content creators like Vox, Red Bull, and the Wall Street Journal.
Here is one of the world’s most successful content creator admitting that it’s too hard to compete with content coming from media, entertainment and general business mass marketers for clicks and views.
So what does this mean for the butcher?
It means they need to capitalize on what makes them difference. In this case, it’s being local.
1. Give content a local feel.
• Mention street names & local hotspots in content. • Mention local News in content.
4. Create Snapchat stories.
5. Create video content.
• Use Facebook live
• Share videos through your social media channels
6. Create content with other businesses
Team up with other local, non-competitor businesses to create video and blog content together.
7. Paid Facebook ads
Facebook’s algorithm heavily favors posts from people over businesses, making paid ads a near necessity for any content marketing campaign. Fortunately, these ads can directly target a local audience based on demographics and interest, and it’s not as expensive as you may think.
Advantages to localizing your content marketing strategy.
1. You’ll create an emotional connection with your audience.2. Other local businesses will share your content. 3. You’ll introduce your content to new locals. 4. You’ll Get a better understanding of your area. 5. You build a long-lasting brand associated with an area
You can read the full blog, or contact idfive for any content marketing or integrated marketing questions
