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Google’s Pigeon update from July 2014 has made local
SEO all the more important. And given the increasing
number of online searches for local businesses, it has
become critical to ensure that your business lists on top
search engine results.
Why Local SEO is challenging?
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• Use Yext or Moz Local to check the status of your presence on business listing sites
• Check the status of your business presence on social media platforms
• Discover the scope of improvement in your website regarding UX, meta details, URLs, etc. with SEO audit tools WooRank and SEO Site Checkup
Run an Audit
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List Your Business on Business Directories
• Ensure that your business’s listing on top directories is optimized (Google Local, Yelp, etc.)
• List your business on directories that rank high in your geographic region and for your industry
• Post content on directories that offers blogging option to earn some high quality backlinks
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Run Ad Campaigns
• Run pay-per-click ad campaigns on Google AdWords, Bing ads, AdRoll, and BuySellAds
• Target the most relevant keywords with variations for your ad campaign
• Use Google’s Keyword Planner and WordStream’s Keyword Suggestion Tool to curate most relevant keywords
Learn the basics of running a PPC campaign successfully.
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Blog Regularly & Mindfully
• Post your blogs on most authoritative blogging sites: WordPress, Blogger & Medium.
• Write fresh content regularly and add social media plugins in your posts.
• Choose the most engaging topics as per the taste of your target audience.
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Use Social Media
• Create and optimize your business profiles across different social media platforms
• Regularly update your page with interesting posts, and use your brand name frequently in them
• Proactively ask for review and ratings from happy customers on your Facebook business page
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Mind the Meta Details
• Have unique title tags & meta description for each page of the website of your local business
• Insert relevant keywords in meta description and try to make it informative for readers
• Use schema markups to enhance your business listing on search engine results
Learn more on how to increase your website visibility with on-page SEO.
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Go Responsive
• Make your business website responsive to ensure it appears on mobile search results
• Check mobile friendliness of your site with Google’s Mobile-Friendly Testing Tool
• In case your website isn’t responsive, then begin with the pages that bring you most traffic to keep the cost down
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Remember, to have good visibility on search engines, it is
important to ensure first that your business scores high
on all the discussed factors of local SEO.
Make it WORK
Take experts’ help if it seems too technical.
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Created by FATbit Created by FATbit TechnologiesTechnologies
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