Local online marketing tips for south african businesses

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The purpose of this eBook is to provide South African business owners with valuable information regarding online marketing and mobile marketing. In this eBook I suggest the best online and mobile advertising networks and I give user statistics so that you can see whether your target market is on that network.

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<ul><li> 1. Local Online Marketing Tips for South African Businesses By Pucka Marketing SolutionsLocal Online Marketing Tips for South African Businesses BYPage 1 of 45Badisheng Isaac Morena, Cell No: 0767859821, Follow us on Facebook &amp; Twitter (@BadishengMorena) 2011</li></ul><p> 2. Local Online Marketing Tips for South African Businesses By Pucka Marketing SolutionsLocal Online Marketing Tips for South African BusinessesCopyright 2011 Pucka Marketing Solutions CCNotice of RightsAll rights reserved. No part of this eBook may be reproduced, modified or sold toanyone. The recipient of these eBook may distribute it electronically or print it anddistribute it that way. You may use it in any other way that is not prohibited above.Notice of LiabilityThe author and publisher have made every effort to ensure the accuracy of theinformation herein. However, the information contained in this book is given withoutwarranty, either expressed or implied. The author will not be held liable for anydamages caused either directly or indirectly by the instructions contained in this eBook.Other NoticesAny recipient of this eBook can contact me for more information. You may also contactme to get a description of the services Pucka Marketing Solutions offers and get aquotation. For more information you can go to Pucka Marketing Solutions FacebookFan Page. You can also send me a private email via Facebook. You can connect withme on LinkedIn and follow me on Twitter.Page 2 of 45Badisheng Isaac Morena, Cell No: 0767859821, Follow us on Facebook &amp; Twitter (@BadishengMorena) 2011 3. Local Online Marketing Tips for South African BusinessesBy Pucka Marketing SolutionsTable of Contents(Click on the headings and go straight to the section of interest)1. INTRODUCTION ...................................................................................................... 42. ONLINE MARKETING ............................................................................................. 53.1. BUSINESS WEBSITE .............................................................................................. 63.2. GOOGLE PLACES .................................................................................................. 73.3. FACEBOOK PLACES ............................................................................................ 103.4. ONLINE BUSINESS DIRECTORIES .......................................................................... 113.5. SOCIAL MEDIA MARKETING.................................................................................. 123.6. SEM AND SEO .................................................................................................. 273.7. DIGITAL INFORMATION PRODUCTS........................................................................ 343.8. SOFTWARE ........................................................................................................ 353. MOBILE MARKETING ........................................................................................... 353.1. VODACOM MOBILE MEDIA ................................................................................... 363.2. MXIT .................................................................................................................. 373.3. ADMOB BY GOOGLE ........................................................................................... 394. CONCLUSIONS ..................................................................................................... 41 (Click on the links below to check the sources used for this eBook) Page 3 of 45Badisheng Isaac Morena, Cell No: 0767859821, Follow us on Facebook &amp; Twitter (@BadishengMorena) 2011 4. Local Online Marketing Tips for South African Businesses By Pucka Marketing Solutions1. IntroductionThe purpose of this eBook is to provide useful and concise online marketing tips forbusiness people. I will do this by showing you the different ways to increase the visibilityof your business online. I will also discuss an exciting new type of media which hastaken South Africa by storm and show you ways to use it in your marketing process.Now look at the two terms that epitomise what I will be discussing in this eBook. I alsohope they help you understand why it is important to adopt new marketing strategies.According to wordnetweb.princeton.edu the Information Age is a period beginning in thelast quarter of the 20th century when information became easily accessible throughpublications and through the manipulation of information by computers and computernetworks.According to Wikipedia.org New Media is a broad term in media studies that emerged inthe later part of the 20th century. For example, new media holds out a possibility of on-demand access to content anytime, anywhere, on any digital device, as well as interactiveuser feedback, creative participation and community formation around the media content.Another important promise of New Media is the "democratization" of the creation,publishing, distribution and consumption of media content. What distinguishes new mediafrom traditional media is the digitizing of content into bits.The information age has long been upon us. The reason we have to take notice now isthat most of our customers are using new media platforms to interact with each otherand other brands. The customers we want to interact with are using mobile phones,laptops, other mobile devices and desktop computers. Todays people are looking foreasier ways to find and verify information.Business people thus have to adapt to the change in behaviour of their current andfuture customers. The business community needs to know where its target market isspending its time and engage them. New Media platforms collect a lot of informationabout their users and they can assist business people to reach their target audience.This eBook will cover the whole scope of online marketing and mobile marketingplatforms and methods. I will help you understand the different platforms and whichones are worth pursuing depending on your specific target market. I will give youenough information to take the first step in engaging your customers on these platforms.My hope is that you will see how important online marketing and mobile marketing areand seek the help of marketing experts like Pucka Marketing Solutions.Page 4 of 45Badisheng Isaac Morena, Cell No: 0767859821, Follow us on Facebook &amp; Twitter (@BadishengMorena) 2011 5. Local Online Marketing Tips for South African Businesses By Pucka Marketing Solutions2. Online MarketingThe online community is the largest community that can be accessed without leavingyour home or office. This fact is the reason the World Wide Web is the place to be forany size business. If that does not convince you, the fact that your direct competitor isusing this platform must. If you are using the net and you are not sure if you are using itthe right way read the tips below. The tips I have for you should also help you get aprofessional and be able to gauge if they know their story.Figure 1: Top African Internet Users. (Source: internetworldstats.com)As you can see in figure 1 the number of people that are accessing the internet vialaptops and desktop computers is 6.8 million. The market is substantial and it requiresthat you give it the attention it deserves and do it properly. If done properly onlinemarketing can increase your brand popularity.Page 5 of 45Badisheng Isaac Morena, Cell No: 0767859821, Follow us on Facebook &amp; Twitter (@BadishengMorena) 2011 6. Local Online Marketing Tips for South African Businesses By Pucka Marketing Solutions3.1. Business WebsiteA business website is a digital storefront where you can show information about yourbusiness to your target market. According to Wikipedia.org a website (also written Website or simply site) is a collection of related web pages containing images, videos orother digital assets. A website is hosted on at least one web server, accessible via anetwork such as the Internet or a private local area network through an Internet addressalso called URL.The benefit of a website is that it can be found by billions of internet users worldwide.More importantly a website is a platform on which you can engage your customers inthe comfort of their own homes, office or any other place they choose to surf the net.The other benefit of a website is that you can include links to other online platformswhere you want your clients to interact with you.Figure 2: Example of a website (source: http://www.garyromhairdressing.co.za/new/home.html )As shown in figure 2, a website can have picture links to Facebook and Twitter. Awebsite can also have links to LinkedIn, YouTube and any other place you want tointeract with your customers. Later on in this book I will be speaking about other typesof websites where you can find and interact with your customers.The key characteristics of a good website are as follows:Purpose: The purpose of a website must be clear to a visitor within 15 secondsor else a visitor will leave your site. A visitor must get the impression that yoursite has what they want in order for that person to stay on the site for a longerperiod. Look at figure 2.Page 6 of 45Badisheng Isaac Morena, Cell No: 0767859821, Follow us on Facebook &amp; Twitter (@BadishengMorena) 2011 7. Local Online Marketing Tips for South African Businesses By Pucka Marketing SolutionsTheme: A website must follow the same theme as the business establishment.This is important so as not to send your customers conflicting messages aboutwhat your business is all about.Looks and Style: A website must be aesthetically pleasing because you haveabout 15 seconds to make an impression on a visitor to your site. If a site doesnot look good, people doubt if they want to deal with the owner of that site.Functionality: A website must be easy to navigate. The user experience isenhanced and visitors then stay longer on your site.Clear Call to Action: A website must also have a clear call to action for a visitor.This is so that a visitor who knows what they want can take action quickly andthe one who still needs to read on can do so with the knowledge of what youexpect them to do. For example you can include follow XXX links as in figure 2,contact us links, order now links, place an order links, etc. In figure 1the siteowners have decided that in order for their business to succeed they mustengage their customers on twitter and Facebook.Optimized: A website must also be optimized so that people may find you usingsearch engines (i.e. Search Engine Optimization). Your site should be optimizedso that people may know on what social media websites they can find you and sothat they can share your site with people they know (i.e. Social MediaOptimization).A website is a critical part of a business establishment and if you market it properly ithas the potential to increase your customers quite dramatically. It is also important totake time refining your business identity and make sure it shows on your website.Remember that your website is your online brand ambassador and your messageneeds to be consistent to be effective.3.2. Google PlacesGoogle Places is a great place to list your business as it offers you the opportunity toshow up on the first page of Google results for your service in your town or next to it.Google Places is an online business directory like the online yellow pages. According toGoogle.com, their search technology (algorithm) decides the order in which businessesin their database are listed in accordance with the relevance to the keyword and thelocation in which the required business is.According to MarketingTitan.com, Keywords are defined as the exact phrases used byprospects to search for something.Page 7 of 45Badisheng Isaac Morena, Cell No: 0767859821, Follow us on Facebook &amp; Twitter (@BadishengMorena) 2011 8. Local Online Marketing Tips for South African Businesses By Pucka Marketing SolutionsFigure 3: Google Results Page for the Keyword Salon in Pretoria on the 14/06/2011.When Google Places first came out they used to show only seven business listings anda map at the top of the search results (see Figure 3).Figure 4: Google Results Page for the Keyword SEO Company on the 14/06/2011.Page 8 of 45Badisheng Isaac Morena, Cell No: 0767859821, Follow us on Facebook &amp; Twitter (@BadishengMorena) 2011 9. Local Online Marketing Tips for South African Businesses By Pucka Marketing SolutionsNow you also get mixed results (see figure 4). According to a report bypublicdomaindetective.com, websites that are performing well in organic results andGoogle Places listings for a specific keyword also performed well in the mixed resultspage as seen in figure 4. This source also states that well performing Google placeslistings have the effect of pulling up a sites organic ranking. This means that if a siteappears very high on Google Places and very low on organic results it will appearhigher in the mixed results. I will make this report available to you on my Facebookpage, you can go through it get an in depth understanding of Google Places.Google is showing increasingly local results because it wants to provide the most usefulresults for the person searching for a service or business type in a specific area. Youget the results shown in figure 3 and figure 4 by doing two of the following things. Firstlywhen you search for a service or a type of business and you do not specify the locationof the service or business, Google will use your assumed location which you can see onthe left-hand-side of the results. Google thus gives you a list of businesses next to thestated location. This location can be changed to give Google a more accurate position.The second way is that you can include a specific location when searching for a serviceor business type, for example hair salon Witbank. The second way has a betterchance of giving you the desired results, location and all.In order to increase your chances of appearing in the first page of Googles results for aquery of your business type or service you need to do the following:You firstly need to register your business with Google Places. It is important to fillin all the details that are required in the form. It will be very beneficial for you ifyou upload pictures and videos as well.Claim your listing. You can do this by choosing to receive a verification code bySMS. I found that this is by far the fastest way to claim your listing.Put your contact details on your website on every webpage. This contact detailson your webpages must be the same as the contact details on Google Places.This so Google can verify your contact details.You also need to list your businesses with other online business directories. Theexperts say that the more listings the better. It is critical that you list with Yellowpages because Google trusts it and a listing with the yellow pages will get you ahigher listing on Google Places.You also need to ensure that you get reviews and r...</p>