Top PPC

Optimization Tips

For Ecommerce

Businesses

“PPC, has changed the way ecommerce

businesses carry out promotional campaigns.

Now marketing in ecommerce industry revolves around millions of keywords and thousands of ad

campaigns.

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We would never want your campaign to look like this!

Optimize PPCBusinesses that optimize PPC marketing

campaigns are more likely to enjoy greater market exposure.

Check Out Some Pro-Tips

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Exclude

Underperforming

Keywords

○ Identify underperforming keywords

○ Experiment with relatable keywords

○ Click-through-rate (CTR) are critically importantfor a PPC campaign

Keywords with significant engagement aren’t afeasible choice for your campaign if they exceed yourcost per acquisitions target

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Negative keywords is

one of the best

practices to avoid

showing your ad to the

relevant audience.

Use

Negative

Keywords

It won’t only save your

ad’s cost per view, but it

will also help you

identify relevant

audience for your ad

campaigns

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The inclusion of negative keywords increases engagement rate and CTR of an ad

campaign.

96% of Americans have

made online purchases at

least once in their life

Include Long Tail Keywords

Long tail keywords

are looked up by

customers who are

mostly likely to buy a

product.

Targeting long tail

keywords means you

are targeting

consumers who have

already made a

buying decision.

Long tail keywords

tends to fetch better

search engine

rankings that will

drive traffic,

engagement.

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Include Pricing in

Ad Copy By including prices in the ad

copy helps filter out

customers who cannot afford

the product. This will reduce

the ad cost since you’d only be

targeting the right audience.

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Devices Using

ADBlock Software

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Use Demographic

Targeting

○ It enables you to target the audience you arelooking for.

○ You also have a choice to target a particular gender.

Optimizing PPC ad campaign with demographic

targeting will also fetch leads from your desired gender

and age groups.

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Eye on

Geographic

Targeting

Avoid non-

performing

locations

Try tapping

locations that

drive clicks

Prevent your

budget from

burning up

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160,000,000,000+Monthly Google Searches

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Approximately there are

Keep an Eye on

Competitors

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Using Auction Insight Report won’t only give you a

competitor’s edge, but it will also help you keep a

close watch on your competitors’ PPC marketing

strategies.

An Auction insight report includes some of the most important metrics such as

impression share, Ad position, Overlap rate, Position above rate, top of page percent,

etc.

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Businesses make an

average of $2 in income

for every $1 they spend

in AdWords.

Set Up

Ecommerce

Tracking

○ Adding Google Analytics ecommerce tracking equips you

with all the essential data about your ecommerce store.

○ You can analyze your web store’s engagement rate and

peak traffic hours.

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Moreover, you can hunt down non-performing resources too that will

significantly reduce costs and optimize your store with better marketing tactics.

o Exclude Underperforming Keywords

o Use Negative Keywords

o Include Long Tail Keywords

o Include Pricing in Ad Copy

o Use Demographic Targeting

o Eye on Geographic Targeting

o Keep an Eye on Competitors

o Set Up Ecommerce Tracking

Let’s Review

Our Top PPC

Tips

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Make Your Way

to the Top

○ Optimizing your PPC Ad campaign isn’t too bit of a hassle

if you use the right marketing tactics.

○ Try implementing the aforementioned tips and let us

know how it works out for you.

○ Take a good note of differences between the past

and upcoming campaigns after including these tricks in

your PPC marketing strategy.

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Thank You!

You can read the full blog post here.