Mobile 시대의 SEO ( Search Engine Optimization )

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  • 1. SEO SearchEngineOptimization /@xguru DeveloperEvangelist KTH 1

2. 2? 50Search Engine Optimization 3. 3 .. 50 4. 4 5. 5 6. SEO !6From : http://www.greenzblog.com/search-engine-optimization/effects-of-search-engine-optimization/ 7. ? .. 7http://nicholasbakerlaw.com/wp-content/uploads/2011/07/question.jpg 8. 8 ... 50US Web Queries 200720082009 20102011Source : Internet Google Data 2010 9. 9 ! 50Yahoo 6.3%GoogleBaidu4.7%84.6% Bing 3.6% Etc0.8%SearchEngineLand 2011.06 10. 10 50 24%65%5% 2%4% 2010.09 11. 11! 502! 2000.00 2000 1500.00 1500 1000.00 1000500.005000 80 2009 12 2010 7 2011 32011 7 2011 1088 4 3 12. 12!...? 50+!> http://www.slideshare.net/fred.zimny/morgan-staneley-internet-trends-ri041210 13. 13 2% 50 1.7% Google 98.3%pingdom.com 14. 14 15. 15 16. 16? 50PageRank 17. 17? 50710 google.com paran.comnate.com facebook.com gmarket.co.kr9twitter.cominterpark.com8naver.com daum.net(LevelofEffort)6 auction.co.kr 11st.co.kr 5 dcinside.com8~10 6~7 4 xguru.net3~5 3 20~2 10 18. 18PageRank50Chrome PageRank Extension https://chrome.google.com/webstore/detail/pneoplpmnpjoioldpodoljacigkahohc?hl=ko&hc=search&hcp=ext 19. 19PageRank, 50 ? Anchor 20% 15% CTR 22%7% 8% / 25% 5% 20. 20 50 Paid Search Result ResultOrganic Search 21. 21 2!! 50 40 30 572% 20 10 0 1 3 5 7 9 11 13 15 17 19http://performancing.com/search-engine-history/ http://www.optify.net/guides/organic-click-through-rate-curve 22. 22.. 50 23. 23. 50Organic 24. 24. 50? 25. 25 .. 50! SiteMap 26. 26 SiteMap.. 50SiteMap SiteMaps for Google : ? 27. 27~ 50 XMLURL 5URL 25 Google,Bing,Yahoohttp://www.sitemaps.org/ 28. 28.. 50 Sitemap.xml http://h3.paran.com/ URL2011-11-25daily0.8Video http://h3.paran.com/2011/Imagedaily Mobile http://h3.paran.com/2011/schedule.html2011-11-23 NewsdailySourceCodehttp://h3.paran.com/2011/about.html2011-11-23T18:00:15+00:00Geographical0.3 29. 29! 50URL? 30. 30! 50HTML Tags forSEO 31. 31! 50Semantic . (html)(css) ,. . /. 32. 32! 50 Unique 33. 33! 50 34. 34.... 50 35. 35 ! 50 Meta Description Title Facebook , Google+ 36. 36! 50 37. 37.... 50 38. 38 . 50 !!!Xalt img 39. 39 50 Schema.org / / Bing HTML5 Microdata 100 40. 40SEO? 50SEO? 41. 41 ? 50 Google Analytics SEO, 80 ? ??? / ? 42. 42 ..50 Google Analytics ,,,?????57%? 43. 43?? 50Google Analytics 24_utma_utmb_utmc_utmv_utmzJavascript Code Report Data URL,, ,,IP..Google Server 44. 44 50 45. 45 50http://www.google.com/analytics 46. 46Search 50 47. 47 50SEO // (!) GoogleAnalytics ! ,Context 48. 48 SEO 50SEO 49. 49 ! 50 Google Search Engine Optimization Guidehttp://www.google.com/webmasters/docs/search-engine-optimization-starter-guide.pdf Creating Google-friendly siteshttp://www.google.com/support/webmasters/bin/topic.py?hl=en&topic=28800 50. 50 50! / @xguru