Mobile SEO ( Search Engine Optimization )

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1. 2. 3. SEO 4. Search 5. Engine 6. Optimization 7. / 8. @xguru Developer 9. Evangelist KTH 10. 11. 1 12. 2 13. 14. 15. 16. 17. 18. ? 50Search Engine Optimization 19. 20. 21. 22. 23. 24. 25. 26. 27. 28. 29. 30. 3 31. 32. 33. .. 50 34. 35. 36. 4 37. 5 38. SEO 39. 40. 41. ! 6From : http://www.greenzblog.com/search-engine-optimization/effects-of-search-engine-optimization/ 42. ? 43. .. 44. 7http://nicholasbakerlaw.com/wp-content/uploads/2011/07/question.jpg 45. 8 46. 47. ... 48. 49. 50. 51. 50 52. 53. 54. US Web Queries 2007 2008 2009 2010 2011Source : Internet Google Data 2010 55. 9 56. 57. ! 50 58. 59. Yahoo 6.3%Google Baidu 4.7%84.6% Bing 3.6% Etc 0.8% SearchEngineLand 2011.06 60. 10 61. 62. 50 63. 64. 24% 65% 5% 2% 4% 2010.09 65. 11 66. 67. 68. 69. ! 50 70. 71. 2 72. ! 2000.00 2000 1500.00 1500 1000.00 1000 500.00 500 0 80 2009 12 2010 7 2011 3 2011 7 2011 10 8 8 4 3 73. 12 74. 75. 76. !... 77. 78. 79. ? 50 80. + 81. 82. 83. ! 84. 85. 86. 87. > 88. 89. 90. http://www.slideshare.net/fred.zimny/morgan-staneley-internet-trends-ri041210 91. 13 92. 93. 94. 95. 96. 2% 50 97. 98. 1.7% Google 98.3%pingdom.com 99. 14 100. 15 101. 16 102. 103. 104. 105. 106. 107. ? 50 PageRank 108. 109. 110. 111. 112. 113. 114. 115. 116. 117. 118. 119. 120. 121. 122. 123. 124. 125. 126. 17 127. 128. 129. ? 50 710 google.com paran.com nate.com facebook.com gmarket.co.kr9 twitter.com interpark.com8 naver.com daum.net 130. ( 131. Level 132. of 133. Effort 134. ) 6 auction.co.kr 11st.co.kr 5 dcinside.com 8~10 6~7 4 xguru.net 3~5 3 2 0~2 1 0 135. 18 136. PageRank 137. 138. 139. 140. 50Chrome PageRank Extension https://chrome.google.com/webstore/detail/pneoplpmnpjoioldpodoljacigkahohc?hl=ko&hc=search&hcp=ext 141. 19 PageRank 142. 143. 144. , 145. 146. 147. 148. 50 149. 150. 151. ? Anchor 20% 15% CTR 22% 7% 8% / 25% 5% 152. 20 153. 154. 155. 156. 50 Paid Search Result ResultOrganic Search 157. 21 158. 2 159. 160. ! 161. ! 50 162. 163. 164. 40 30 165. 5 166. 72% 167. 168. 20 10 0 1 3 5 7 9 11 13 15 17 19http://performancing.com/search-engine-history/ http://www.optify.net/guides/organic-click-through-rate-curve 169. 22 170. 171. 172. 173. .. 174. 50 175. 23 176. 177. . 50 178. Organic 179. 180. 24 181. 182. 183. . 50 184. 185. 186. 187. ? 188. 25 189. .. 50! 190. Site 191. Map 192. 26 193. Site 194. Map 195. 196. .. 50 Site 197. Map 198. 199. SiteMaps for Google : ? 200. 27 201. 202. 203. 204. ~ 50 205. 206. XML 207. 208. 209. 210. URL 211. 212. 5 213. URL 214. 215. 216. 2 217. 5 Google 218. , 219. Bing 220. , 221. Yahoo 222. 223. 224. 225. http://www.sitemaps.org/ 226. 28 227. 228. 229. . 230. 231. . 50 Sitemap.xml 232. 233. 234. http://h3.paran.com/ URL 2011-11-25daily0.8 Video http://h3.paran.com/2011/ Image daily Mobile http://h3.paran.com/2011/schedule.html2011-11-23 News daily Source 235. Code http://h3.paran.com/2011/about.html2011-11-23T18:00:15+00:00 Geographical 0.3 236. 29 237. 238. 239. 240. 241. 242. ! 50 243. 244. URL 245. 246. ? 247. 30 ! 248. 249. 250. 50HTML Tags for SEO 251. 31 252. 253. 254. 255. ! 50 256. 257. 258. 259. Semantic 260. 261. 262. 263. 264. 265. 266. 267. 268. . 269. 270. 271. 272. 273. 274. 275. ( 276. html 277. ) 278. 279. 280. ( 281. css 282. ) 283. 284. 285. 286. 287. , 288. 289. 290. 291. 292. . 293. 294. 295. 296. 297. 298. 299. . 300. 301. 302. 303. / 304. 305. 306. 307. 308. 309. 310. 311. 312. 313. 314. . 315. 32 316. 317. ! 50 318. Unique 319. 33 320. 321. ! 50 322. 34.. 323. .. 50 324. 35 325. 326. 327. ! 50 Meta Description Title Facebook , Google+ 328. 36 329. 330. ! 50 331. 37.. 332. .. 50 333. 38 334. 335. 336. 337. . 50 338. 339. 340. 341. ! 342. ! 343. ! 344. X 345. 346. alt 347. 348. 349. 350. 351. 352. 353. img 354. 355. 356. 357. 358. 359. 360. 361. 362. 363. 364. 365. 366. 39 367. 368. 369. 370. 371. 372. 373. 50 Schema.org / / Bing HTML5 Microdata 100 374. 40 SEO 375. 376. 377. 378. 379. 380. 381. ? 50SEO 382. 383. 384. 385. ? 386. 41 387. 388. 389. 390. 391. 392. ? 50 Google Analytics 393. 394. 395. 396. 397. SEO 398. 399. 400. 401. 402. 403. , 404. 405. 406. 80 407. 408. 409. 410. 411. 412. 413. 414. 415. ? 416. 417. 418. 419. 420. 421. 422. 423. 424. ? 425. 426. 427. 428. 429. ? 430. 431. 432. 433. 434. ? 435. / 436. 437. 438. 439. 440. 441. 442. 443. 444. ? 445. 42 446. 447. 448. .. 50 Google Analytics ,,, 449. 450. 451. 452. 453. 454. 455. 456. 457. 458. 459. 460. ? 461. 462. 463. 464. 465. 466. 467. 468. 469. ? 470. 471. 472. 473. 474. 475. 476. 477. ? 478. 479. 480. 481. 482. 483. 484. ? 485. 486. 487. 488. 489. 490. 491. ? 492. 493. 494. 495. 57% 496. 497. 498. ? 499. 43 500. 501. 502. ? 503. 504. 505. 506. ? 50 Google Analytics 507. 24 _utma _utmb _utmc _utmv _utmzJavascript Code Report Data URL, 508. , 509. ,,IP.. Google Server 510. 44 511. 512. 50 513. 45 514. 515. 516. 517. 518. 50 http://www.google.com/analytics 519. 46Search 520. 521. 522. 523. 50 524. 47 50 525. SEO 526. 527. 528. 529. / 530. 531. / 532. 533. 534. 535. 536. 537. 538. 539. 540. 541. 542. ( 543. ! 544. ) Google 545. Analytics 546. 547. 548. 549. 550. 551. 552. 553. ! 554. 555. 556. , 557. Context 558. 559. 560. 48 SEO 561. 562. 563. 50 564. 565. SEO 566. 567. 568. 49 569. ! 50 Google Search Engine Optimization Guide http://www.google.com/webmasters/docs/search-engine-optimization-starter-guide.pdf Creating Google-friendly sites http://www.google.com/support/webmasters/bin/topic.py?hl=en&topic=28800 570. 50 50 571. ! / @xguru