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Search engine optimization (SEO) is the process of improving the visibility of a web site or a web page in search engines via the "natural" or un-paid ("organic" or "algorithmic") search results.
(A Unit of DR Infosoft Pvt. Ltd.)
(A Unit of DR Infosoft Pvt. Ltd.)
Search Engine Optimization (SEO)
How to Optimize a Web Page ?
Search engine optimization is an activity to achieving higher rankings for specific keywords on search engines such as Google. Increase Visibility in Google.
Search Engine Optimization is a two part process :
Firstly it is important to make sure that the major search engines know what keywords you would like your pages to rank for, this is done using "On-Page" Search Engine Optimization.
Secondly the search engines need to know how popular your page is. This is called "Off-Page" Search Engine Optimization.
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On-Page Optimization
For On Page Optimization we work on the following:
– Keywords Research– Content– Meta Tag– Heading Tag– Anchor Text– Alt Tag– Site Map– RSS – Site Design – Page Size – Avoid the Sandbox
(A Unit of DR Infosoft Pvt. Ltd.)
Off-Page Optimization
For Off Page Optimization we work on the following:
– Directory Submission– Article Submission– Blog Submission– Forum Posting– Social Bookmaking– Social Network Creation– RSS Feeds – Press Releases – Classified Submission– Blog Commenting– Foreign Directory Submission
(A Unit of DR Infosoft Pvt. Ltd.)
Meta Tag
– The TITLE tag– Heading (H) tags– Description– Keywords
Heading (H) Tags
TITLE Tag
Keywords
Description
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Keywords Research
(A Unit of DR Infosoft Pvt. Ltd.)
Keywords Research
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Content
Plan : Staffing recommendations. CMS Customization.Metadata plan. Marketing / ad model.Migration plan
Content LifecycleMaintain :
Advisory role with client. Create QC plan forperiodic auditing / weeding of live content . Use
analytics to determine areas of success & failure
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Create :Asset ProductionCopy ProductionQA (Compliance with brand / SEO)Create Governance model
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Audit :Content stakeholder interviews. Competitive analysis
Objective analysis & evaluation of content environment..* Site, * Pertner Content, * Sister / Parent Sites
Strategy : Determine topical ownership areas & taxonomy. Establish content program & production process, Content Sourcing Plan, Voice and Brand Definition
(A Unit of DR Infosoft Pvt. Ltd.)
Heading Tag (h1 Tag)
Level 1 Heading tag <h1>
Level 2 Heading tag <h2>
Level 3 Heading tag <h3>
(A Unit of DR Infosoft Pvt. Ltd.)
Anchor Text
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Alt Tag
Not recommended HTML image code:
<IMG SRC="rankingpicture.jpg">
Recommended HTML image code:
<IMG SRC=“rankingpicture.jpg” ALT="SEO Services">
(A Unit of DR Infosoft Pvt. Ltd.)
Sitemap
India Tour Package Rajasthan Tours Kerala Tour
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(A Unit of DR Infosoft Pvt. Ltd.)
RSS
<?xml version="1.0" encoding="iso-8859-1"?><rss version="1.0">
<channel> <title>Tours and Travels in India, Travel Tour, India Travel Tour Packages, India Travel Tours</title> <description>India Travel Tours offers travel to india, travel in india, tours to india, travels in india, travel to india, travel in india, tour packages in india, tourism in india, india travel, india tour packages. </description>
<link>http://www.indiatraveltours.net/rss.xml</link> <language>en-us</language>
<item> <title>Travel Packages in India, Tours and Travels in India, Luxury Travel in India, Travel to India</title> <description>India Travel - Trip selecting is a difficult task, Find Cheapest Deals on India Tours Package, India Tourism Guide, India Travel Tourism, India Travel Package, India Tour Packages, Tours to India, North India Tours.</description> <link>http://www.indiatraveltours.net</link> </item>
</channel></rss>
(A Unit of DR Infosoft Pvt. Ltd.)
Article Submission
(A Unit of DR Infosoft Pvt. Ltd.)
Blog Submission
(A Unit of DR Infosoft Pvt. Ltd.)
Social Bookmaking
(A Unit of DR Infosoft Pvt. Ltd.)
Press Release
(A Unit of DR Infosoft Pvt. Ltd.)
Basic Thing of the SEO Process
Search engine optimization is important because :
It improves the volume and quality of traffic to a web site from search engines.
Do you want to put your website in the high ranking? Here are some tips you have to consider: Website Optimization = Content + Links = High Ranking
(A Unit of DR Infosoft Pvt. Ltd.)
Submit
Submit to five groups of directories:
– Dmoz.org and Yahoo (local, such as Yahoo.co.uk, or Yahoo.ca, etc… if you can).
– Find directories in your field and get into them. Pay if you must, but only if the price is reasonable.
– Local directories that relate to your country or region.
– Any other directories that would be appropriate.
– If you are targeting the local market, make sure that you are in the Yellow Pages and Superpages (because search engines use these listings to power local searches)
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Head Office:
Address : 544 B, Ground Floor, Shiv Arcade, Mayur Vihar, P- 1, Delhi 110091
Phone No. : +91-11- 22758076 / +91-11- 43024997
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Fax No. : +91-11-43024997
Email Id : [email protected]
Website : www.etradeservices.com
