Content Optimization for SEO

  • Published on
    08-May-2015

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DESCRIPTION

Conceptual overview of how to research and map keywords to website pages across a website. Once keyword targets are identified, we explain how to think about optimization for search rankings according to today's ranking factors.

Transcript

  • 1.Creating Perfect Web ContentA Conceptual Introduction

2. how does one create the perfectly optimized page? 3.

  • Keyword Research
  • Keyword Clusters
  • Keyword Mapping
  • Keyword Supportive Content

4. Keyword Research 5. Keyword Clusters 6. Keyword Mapping

  • Up to 3 Keywords Per Page
  • Keyword Clusters Are Allowed For Stronger Pages
  • Only Directly Supported Keywords Are Mapped

7. 8. Critical Content Strategies & Concepts

  • Page Titles
  • Body Copy
  • Link Anchor Text
  • Image Tagging
  • Meta Descriptions
  • User Feedback Management

9. Page Titles

  • #1 SEO Ranking Factor
  • Keyword Placement & Order Matter
  • 65 Characters Of Display Length
  • Branding Techniques & Strategies

10. Body Copy

  • Topical Relevance Is Crucial
  • Keyword Count & Density
  • H1, H2, Bold & Other Tagging
  • 1 st100 Words Are More Valuable For SEO Support
  • Word Count Should Be 250 1,000 Words

11. Link Anchor Text

  • Link Anchor Text Connects Pages Of The Website
  • Keywords Must Be Used In Link Anchor Text
  • Navigational Links Are Different Than Text Links
  • Links Pass Page Rank Value
  • Content Silos Should Link Up & Down

12. Image Tagging

  • Alt-Image Tags Help Google Read Pictures
  • Image File Names Are Often The Default Setting
  • All Static Images Should Have Alt-Image Tags That Use Keywords
  • Images That Link Pages Should Target Keywords On The Destination Page

13. Meta Descriptions

  • This Is Your Marketing Message To New Visitors
  • 155 Display Characters Total
  • They Are Unique To Every Page
  • Click Through Rate Is A Keyword Ranking Factor
  • Your Meta Description Should:
    • Tell Them What The Page Is About
    • Give Them A Reason To Click
  • Brand Messaging May Be Appropriate

14. User Comments & Feedback

  • Great Vehicle For Unique Content Generation
  • Encourage Participation Through Twitter & Facebook
  • Utilize Newsletters To Help Generate Feedback
  • Participate In The Conversation Where Appropriate
  • Encourage Useful Feedback And Ask For More

15. Content Strategies & ConceptsWe Dont Do

  • Black Hat SEO
  • Keyword Stuffing
  • Auto Generated Content
  • Cloaking
  • Duplicate Content
  • URL Revisions
  • Meta Keywords

16. If We Do This On Every Website Page Ill Be #1 For All My Keywords? 17. How Well Are We Doing?

  • Our Grading System is aGreen YellowRed Light System
  • Greencontent is scored 70 or better
  • RedContent Is Scored 50 or worse
  • We Spider The Page Like A Search Engine & Assign A Grade
  • Keyword Targeting Helps Determine Grading
  • Page Discovery Process
  • Keyword Discovery
  • Content Alerts

18. Questions?

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