H3 2011 모바일 시대의 Search Engine Optimization 전략

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  • 1. SEO SearchEngineOptimization /@xguru DeveloperEvangelist KTH 1
  • 2. 2 ? 50Search Engine Optimization
  • 3. 3 .. 50
  • 4. 4
  • 5. 5
  • 6. SEO ! 6From : http://www.greenzblog.com/search-engine-optimization/effects-of-search-engine-optimization/
  • 7. ? .. 7http://nicholasbakerlaw.com/wp-content/uploads/2011/07/question.jpg
  • 8. 8 ... 50 US Web Queries 2007 2008 2009 2010 2011Source : Internet Google Data 2010
  • 9. 9 ! 50 Yahoo 6.3%Google Baidu 4.7%84.6% Bing 3.6% Etc 0.8% SearchEngineLand 2011.06
  • 10. 10 50 24% 65% 5% 2% 4% 2010.09
  • 11. 11 ! 502! 2000.00 2000 1500.00 1500 1000.00 1000 500.00 500 0 80 2009 12 2010 7 2011 3 2011 7 2011 10 8 8 4 3
  • 12. 12 !...? 50+ !> http://www.slideshare.net/fred.zimny/morgan-staneley-internet-trends-ri041210
  • 13. 13 2% 50 1.7% Google 98.3%pingdom.com
  • 14. 14
  • 15. 15
  • 16. 16 ? 50 PageRank
  • 17. 17 ? 50 710 google.com paran.com nate.com facebook.com gmarket.co.kr9 twitter.com interpark.com8 naver.com daum.net (LevelofEffort) 6 auction.co.kr 11st.co.kr 5 dcinside.com 8~10 6~7 4 xguru.net 3~5 3 2 0~2 1 0
  • 18. 18 PageRank 50Chrome PageRank Extension https://chrome.google.com/webstore/detail/pneoplpmnpjoioldpodoljacigkahohc?hl=ko&hc=search&hcp=ext
  • 19. 19 PageRank, 50 ? Anchor 20% 15% CTR 22% 7% 8% / 25% 5%
  • 20. 20 50 Paid Search Result ResultOrganic Search
  • 21. 21 2!! 50 40 30 572% 20 10 0 1 3 5 7 9 11 13 15 17 19http://performancing.com/search-engine-history/ http://www.optify.net/guides/organic-click-through-rate-curve
  • 22. 22.. 50
  • 23. 23 . 50Organic
  • 24. 24 . 50?
  • 25. 25 .. 50! SiteMap
  • 26. 26 SiteMap.. 50 SiteMap SiteMaps for Google : ?
  • 27. 27 ~ 50 XMLURL 5URL 25 Google,Bing,Yahoo http://www.sitemaps.org/
  • 28. 28 .. 50 Sitemap.xml http://h3.paran.com/ URL 2011-11-25daily0.8 Video http://h3.paran.com/2011/ Image daily Mobile http://h3.paran.com/2011/schedule.html2011-11-23 News daily SourceCode http://h3.paran.com/2011/about.html2011-11-23T18:00:15+00:00 Geographical 0.3
  • 29. 29 ! 50URL?
  • 30. 30 ! 50HTML Tags for SEO
  • 31. 31 ! 50 Semantic . (html)(css) ,. . /.
  • 32. 32 ! 50 Unique
  • 33. 33! 50
  • 34. 34.... 50
  • 35. 35 ! 50 Meta Description Title Facebook , Google+
  • 36. 36! 50
  • 37. 37.... 50
  • 38. 38 . 50 !!!Xalt img
  • 39. 39 50 Schema.org / / Bing HTML5 Microdata 100
  • 40. 40 SEO? 50SEO?
  • 41. 41 ? 50 Google Analytics SEO, 80 ? ?? ? / ?
  • 42. 42 .. 50 Google Analytics ,,,?????57%?
  • 43. 43 ?? 50 Google Analytics 24 _utma _utmb _utmc _utmv _utmzJavascript Code Report Data URL,, ,,IP.. Google Server
  • 44. 44 50
  • 45. 45 50 http://www.google.com/analytics
  • 46. 46Search 50
  • 47. 47 50SEO // (!) GoogleAnalytics ! ,Context
  • 48. 48 SEO 50SEO
  • 49. 49 ! 50 Google Search Engine Optimization Guide http://www.google.com/webmasters/docs/search-engine-optimization-starter-guide.pdf Creating Google-friendly sites http://www.google.com/support/webmasters/bin/topic.py?hl=en&topic=28800
  • 50. 50 50! / @xguru

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