Search Engine Optimization - SEO

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This presentation gives an overview about the search engine optimization, which also called SEO. It covers the search engine landscape, how the search engines work, building accessible sites, and building search strategies.

Text of Search Engine Optimization - SEO

  • 1. Search Engine Optimization Dr. Abdalghani MushtahaMushtaha@gmail.com

2. AgendaThe Search LandscapeHow Search Engines WorkBuilding Accessible SitesSearch - Building StrategiesDemoProjectSearch Engine Optimization - SEO6/03/2013 | page. 2 3. The Search LandscapeSearch Engine Optimization - SEO6/03/2013 | page. 3 4. SEO Definition It is the process of getting traffic from thefree, organic, editorial or naturallistings on search engines.Search Engine Optimization - SEO6/03/2013 | page. 4 5. Organic vs. Paid Search Paid OrganicSearch Engine Optimization - SEO6/03/2013 | page. 5 6. Click-Through Rates#1: Gets 30% oftraffic and sales#2: Gets 12% oftraffic and sales #3: Gets 7% oftraffic and sales #4: Gets 5% oftraffic and sales #5: Gets 4% oftraffic and salesSearch Engine Optimization - SEO6/03/2013 | page. 6 7. Vertical Search 36% of search engine users click News 31% of search engine users click Images 17% search engine users click VideosSearch Engine Optimization - SEO6/03/2013 | page. 7 8. Local Search Results Completely differentranking algorithmthan standardsearch results Probably doesntget traffic like most#1 resultsSearch Engine Optimization - SEO6/03/2013 | page. 8 9. Different Types of Search ResultsImage resultsVideo resultsNews & Blog resultsShopping resultsInstant answers resultsSearch Engine Optimization - SEO6/03/2013 | page. 9 10. How Search Engines Work?Search Engine Optimization - SEO6/03/2013 | page. 10 11. Crawling & Indexing Without links, the enginesmight never find this pageSearch Engine Optimization - SEO6/03/2013 | page. 11 12. Page RankSearch Engine Optimization - SEO6/03/2013 | page. 12 13. PageRank is Split Evenly Between the Links on a PageSearch Engine Optimization - SEO6/03/2013 | page. 13 14. PageRank is an Iterative AlgorithmSearch Engine Optimization - SEO6/03/2013 | page. 14 15. Nofollowing or Removing Links Can Alter the Flow of PageRankSearch Engine Optimization - SEO6/03/2013 | page. 15 16. The concept of TrustRankSearch Engine Optimization - SEO6/03/2013 | page. 16 17. Building Accessible SitesSearch Engine Optimization - SEO6/03/2013 | page. 17 18. Crawlability / Link ArchitectureSearch Engine Optimization - SEO6/03/2013 | page. 18 19. Requirements Content duplication! Duplicate Titles & Meta Descriptions! URL structure: http://www.sony.be/lang/nl/hub/handycam- camcordersLanguageKeywords in page name,Single domainseparated by hyphen Shallow folder structure with relevant wordsSearch Engine Optimization - SEO6/03/2013 | page. 19 20. Search UN-Friendly URLs http://Xyz3.nationalgeographic.com/a/?q=31z&mg=vv7z&sd=8 No keywords in the URL string UnnecessarySubdomainDynamic URLs dont perform as well as static and engines recommend against more thantwo parametersSearch Engine Optimization - SEO6/03/2013 | page. 20 21. Search Engine Optimization - SEO6/03/2013 | page. 21 22. Search Engine Optimization - SEO6/03/2013 | page. 22 23. Search Engine Optimization - SEO6/03/2013 | page. 23 24. Google SEOSearch Engine Optimization - SEO6/03/2013 | page. 24 25. Search Building StrategiesSearch Engine Optimization - SEO6/03/2013 | page. 25 26. In Practice Tools (Demo)! Predict the Effort Required to Rank Well. Choose the Best Words/Phrases to Target. Keywords! Search Engine Guidelines (Demo)! AdWords Tools.Search Engine Optimization - SEO6/03/2013 | page. 26 27. Salespeople & Customers Campaign Data Add KeywordSearch Engine Optimization - SEO6/03/2013 | page. 27 28. Strategic Tips for SEO Know Todays Customers. Know Your Future Customers. Create the Content Both Desire. Making Content Easy to Share. Measure, Optimize & Improve. Tools for Quick Analysis.Search Engine Optimization - SEO6/03/2013 | page. 28 29. Strategic Tips for SEOSearch Engine Optimization - SEO6/03/2013 | page. 29 30. Demo!Search Engine Optimization - SEO6/03/2013 | page. 30 31. ProjectSearch Engine Optimization - SEO6/03/2013 | page. 31 32. Task 1Search Engine Optimization - SEO6/03/2013 | page. 32 33. Task 2Search Engine Optimization - SEO6/03/2013 | page. 33 34. Gift for 2 Best ProposalsSearch Engine Optimization - SEO6/03/2013 | page. 34 35. Thank You All!Search Engine Optimization - SEO6/03/2013 | page. 35 36. Click to edit Master title style 37. References http://www.seomoz.org/blog/the-responsibilities-of-seo-have-been-upgraded http://www.slideshare.net/randfish/introduction-to-seo-5003433 Rand FishkinSearch Engine Optimization - SEO6/03/2013 | page. 37