SEARCH ENGINE OPTIMIZATION(SEO)

Presented by Mohan raj.D (B.E)

DEFINITION OF SEO

• SEO is the part of search engine marketing which is a form of marketing that uses a internet as a channel

• Business earn money from search, clicks, sales, leads and adspaces

• SEO affects organic search results but not affect the paid search results

• SEO is the process of improving volume and quality of traffic to a website from search engines via (natural or organic)

PAID SEARCH VS ORGANIC SEARCH

SEARCH ENGINE

• Each search engine has its own algorithm in ranking web pages.

• Most used search engines are

1. Google,

2. Yahoo,

3. Bing,

4. Ask,etc..,• Search engine works depends upon the crawling,

indexing, page authority,etc..

contd..,

Crawling:

Read all the information they found on the web and crawl through links

Types of Google crawler• Google bot,image bot,media bot,etc..,

Index:

They harvest data and stores them in the search engine database (index)

COMPONENTS OF GOOGLE’S RANKING ALGORITHM

Anchor text

BASIC SEO TERMS

PAGE RANK ALEXA RANK

Measures the popularity of the website with other web sites

Measures the popularity of the web site with other users

Page rank is from 0 to 10 This is upper of 1,00,000 link most viewed link

Ranking is measured through the vote of trust

Ranking is measured through Alexa rank

contd..,

SERP:• SERP stands for Search Engine Result Pages• If you are not in the top 100 page you should be

alarmed

KEYWORDS SEARCHES:• Sites are ranked based on keyword prominence and

relevancy (trust + authority +rank +quality= relevance)

TWO ASPECTS OF SEO

• On-Site SEO: on site SEO are the things that you can do on your site, such as:

1.HTML

2.markups,

3.target keywords,

4.internal linking,

5.site structure, etc.

• Off-Site SEO: off site SEO are the things that you have much less control of, such as:

1.how many back links you get and

2.how people link to your site.

SEARCH ENGINE MARKET SHARE

SEO TECHNIQUES

• Link building• Social bookmarking• Article writing and submission• Press release writing and submission• Forum posting • Blog commenting

CONTD..,

Link building

The process of establishing related, inbound links to your website which help your website achieve higher ranking with a major search engines and drive targeted traffic to your site.

LINK BUILDING

CONTD..,

Social marketing:

A way of saving and collecting web pages in a single online location for future use or for sharing with other internet users. Sites such as: stumble Upon and reedit offer social bookmarking.

Article writing:

only good quality article could bring the positive, which means, the article should be well written with some valid and valuable points with good grammar and so on.

CONTD..,

Press release:

Online press release also help quality optimizing website they can get you to the top page one for your keywords in the news engines

Forum posting:

Forum posting a great way to build up the backlinks of your site.

CONTD..,

Blog recommending:

It is an a another way to build up your website’s inbound links, increasing website traffic and rankings.

IMAGE RESULTS

SHOPPING RESULTS

INSTANT ANSWER

END GOAL SEO CONVERSION

• Impressions:

Number of times document or file or banner is requested or downloaded

•Clicks:

A user clicks on a link or adimage•Sales•leads