SEO On Page Optimization

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    15-Feb-2017

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<p> Introduction</p> <p>On page optimization means that optimizing a webpage or website to make it search engine friendly. It is also referred as web page optimization. While optimizing several changes are being made to the webpage. This can improve the rank of the webpage. Webpage optimization can be done using different on page optimization techniques.</p> <p> On Page Optimization Techniques:</p> <p>Title Tag OptimizationMeta Tag OptimizationHeading Tag OptimizationURL OptimizationAnchor Text OptimizationImage OptimizationKeyword Density OptimizationAuthorship Optimization</p> <p> Title Tag Optimization Title should be meaningful and its size should be a maximum of512pixels i.e. about55-60 characters. Points to be remembered are: Minimum characters should be40Must be error free means no grammatical errorsMust be related to the contentShould include keywords</p> <p> Meta Tag Optimization </p> <p> Meta tag includes a small description of the webpage. If meta tag is not given then Google will take the first line of the webpage or any other sentences as meta tag. It is best to keep meta description between 155-160 characters.</p> <p> Example:</p> <p> Heading Tag Optimization Heading can be displayed in different sizes. is the highest and is the lowest. The title is represented in tag. An important point to be remembered is that if title is not given in the web page then Google will take the heading in tag as title. If is not there then will be taken. So while giving tag do not give it to more than one heading. It will create confusion to Google.</p> <p> URL Optimization</p> <p>While selecting a URL, it should be related to the content. URL should be simple and meaningful. So that it will be easier for Google tocrawlthe website. Using keyword in the URL will make it better.</p> <p> Anchor Text Optimization</p> <p>Anchor text is a visible text which is clickable. Ithyperlink display to another location.It act as a reference to the user and act as a recommendation to Google. The anchor text is given as: </p> <p> Image Optimization</p> <p>It will not be easy for Google to identify the details of the image by viewing its URL. But if we are adding analternate textfor the image then it will be easy for Google to understand the details. If the file name of the image given is related to the content, it will also be helpful for Google. Google will also check the surrounding content of the image to get its detail. We can also add images from other published websites then it should be specified under image courtesy. </p> <p> Keyword Density Optimization</p> <p>Keyword density is the percentage of the number of times the keyword is being used in the content of the webpage. About2-5%is the precise usage. If keyword is used after a , or . Then it will create a stress on the keyword. Because crawlers as well as the users will stop there. </p> <p> Authorship Optimization Authorship optimization is done for connecting the publisher of the article with the Google and for getting the ownership. It is very important that while crawling, Google will check authorship. Authorship will provide the authority and validity to the publisher. While doing authorship Google will connect to the publishers Google plus profile. If the publisher provide the personal data and profile picture in the Google plus profile then it will create more trust.</p>