Introduction

●On page optimization means that optimizing a webpage or website to make it search engine friendly.

●It is also referred as web page optimization. While optimizing several changes are being made to the webpage.

●This can improve the rank of the webpage. Webpage optimization can be done using different on page optimization techniques.

On Page Optimization Techniques:

●Title Tag Optimization●Meta Tag Optimization●Heading Tag Optimization●URL Optimization●Anchor Text Optimization●Image Optimization●Keyword Density Optimization●Authorship Optimization

Title Tag Optimization Title should be meaningful and its size should be a

maximum of 512 pixels i.e. about 55-60 characters. Points to be remembered are:

●Minimum characters should be 40●Must be error free means no grammatical errors●Must be related to the content● Should include keywords

Meta Tag Optimization

● Meta tag includes a small description of the webpage.● If meta tag is not given then Google will take the first line

of the webpage or any other sentences as meta tag. ● It is best to keep meta description between 155-160

characters.

Example:

Heading Tag Optimization ●Heading can be displayed in different sizes. <h1> is the

highest and <h6> is the lowest. ●The title is represented in<h1> tag. An important point to

be remembered is that if title is not given in the web page then Google will take the heading in <h1> tag as title.

●If <h1> is not there  then <h2> will be taken. So while giving <h1> tag do not give it to more than one heading. It will create confusion to Google.

URL Optimization

●While selecting a URL, it should be related to the content. ●URL should be simple and meaningful. So that it will be

easier for Google to crawl the website.● Using  keyword  in the URL will make it better.

Anchor Text Optimization

●Anchor text is a visible text which is clickable. ●It hyperlink display to another location.●It act as a reference to the user and act as a

recommendation to Google. ●The anchor text is given as: <a href=””></a>

Image Optimization●It will not be easy for Google to identify the details of the

image  by viewing its URL. ●But if we are adding an alternate text for the image then

it will be easy for Google to understand the details. ●If the  file name of the image given is related to the

content, it will also be helpful for  Google. ●Google will also check the surrounding content of the

image to get its detail. ●We can also add images from other published websites

then it should be specified under image courtesy.

Keyword Density Optimization

●Keyword density is the percentage of the number of times the keyword is being used in the content of the webpage.

●About 2-5% is the precise usage. If keyword is used after a  “,” or “.” Then it will create a stress on the keyword. Because crawlers as well as the users will stop there.

Authorship Optimization

●Authorship optimization is done for connecting the publisher

of the article with the Google and for getting the ownership. ●It is very important that while crawling, Google will check 

authorship. Authorship will provide the authority and validity to the publisher.

●While doing authorship Google will connect to the publishers Google plus profile.

● If the publisher provide the personal data and profile picture in the Google plus profile then it will  create more trust.