Mindful Social for Real Estate Professionals

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  • Janet Fouts :: TatuDigital.com

    MINDFUL SOCIAL BUSINESS

    Tuesday, January 3, 17

  • Janet Fouts :: TatuDigital.com

    IT ISNT Advertising

    Push media

    Spray and pray

    Humble bragging

    Old School

    Tuesday, January 3, 17

  • Janet Fouts :: TatuDigital.com

    OLD SCHOOL

    Tuesday, January 3, 17

  • Janet Fouts :: TatuDigital.com

    OLD OLD SCHOOL

    Tuesday, January 3, 17

  • Janet Fouts :: TatuDigital.com

    WHAT % OF YOUR BUSINESS IS FROM REFERRALS?

    10%?

    20%?

    30?

    50?

    75 or more?

    Tuesday, January 3, 17

  • Janet Fouts :: TatuDigital.com

    HOW DO YOU STAY IN TOUCH?

    Phone?

    Email?

    Face to Face meetings?

    Social Media?

    Tuesday, January 3, 17

  • Janet Fouts :: TatuDigital.com

    HOW MANY PEOPLE CAN YOU MEET?

    Tuesday, January 3, 17

  • Janet Fouts :: TatuDigital.com

    SOCIAL IS WHAT I DO ALL DAY

    Tuesday, January 3, 17

  • Janet Fouts :: TatuDigital.com

    SOCIAL MEDIA IS A TOOL

    Save you time and money

    Maintain existing relationships

    Create new relationships

    Professional development

    Referral network

    Tuesday, January 3, 17

  • Janet Fouts :: TatuDigital.com

    SOCIAL MEDIA IS ABOUT

    Relationships

    The people you serve

    Generosity and sharing

    Compassion

    Your story

    Your knowledge

    Reciprocity

    Tuesday, January 3, 17

  • Janet Fouts :: TatuDigital.com

    SET YOUR INTENTIONS Leads

    Build relationships

    Communicate with your community

    Business brand

    Personal brand

    Search Engine Optimization

    Tuesday, January 3, 17

  • Janet Fouts :: TatuDigital.com

    DEFINE YOUR MARKET

    Long term or short term?

    Basic demographics

    What networks do they use?

    What language do they use?

    What message do you want to give them?

    Tuesday, January 3, 17

  • Janet Fouts :: TatuDigital.com

    EARN YOUR AUDIENCE

    Go where they are

    Share content they will value

    Ask and answer questions

    Be the girl people look to for answers

    Post unique, timely, and relevant content

    Be gracious

    Create lists of influencers you want to be seen with

    Tuesday, January 3, 17

  • Janet Fouts :: TatuDigital.com

    SUPPORT FOR THE WIN Support their efforts

    Curate content from your influencers

    A like or a share here and there

    Information that informs their community

    Introduce them to other influencers and resources

    Tuesday, January 3, 17

  • Janet Fouts :: TatuDigital.com

    LISTENING IS KEY

    Tuesday, January 3, 17

  • Janet Fouts :: TatuDigital.com

    ACTIVE LISTENING

    Lets practice

    Each person has 1 minute to speak

    The other simply listens

    Repeat

    Tuesday, January 3, 17

  • Janet Fouts :: TatuDigital.com

    SIMON SINEK

    Tuesday, January 3, 17

  • Janet Fouts :: TatuDigital.com

    LISTEN, ASK, SHARE

    Use social listening tools to learn

    Ask and answer questions

    Be a problem solver

    Share information generously

    Create trust, then market

    Tuesday, January 3, 17

  • Janet Fouts :: TatuDigital.com

    SOCIAL LISTENING TOOLS

    Buzzsumo

    Mention.com

    Likealyser.com

    Twilert.com

    Tuesday, January 3, 17

  • Janet Fouts :: TatuDigital.com

    MENTION.COM ALERTS

    Keyword based

    Your name, brand

    Competitors

    Local information

    industry trends

    Tuesday, January 3, 17

  • Janet Fouts :: TatuDigital.com

    BUZZSUMO

    Tuesday, January 3, 17

  • Janet Fouts :: TatuDigital.com

    LIKEALYZER.COM

    Tuesday, January 3, 17

  • Janet Fouts :: TatuDigital.com

    TWILERT

    Tuesday, January 3, 17

  • Janet Fouts :: TatuDigital.com

    NOW WHAT?

    Use the data to choose appropriate networks

    Find people to ally with for better traction

    Only pay for tools you will actually use

    Share content with your team as well as fans/followers

    Plan your strategy

    Tuesday, January 3, 17

  • Janet Fouts :: TatuDigital.com

    LISTENING IS GREAT BUT...

    Its only the beginning

    Start conversations

    Ask leading questions

    Every post should invite discussion or action

    Tuesday, January 3, 17

  • Janet Fouts :: TatuDigital.com

    Invite Discussion or Comments

    Tuesday, January 3, 17

  • Janet Fouts :: TatuDigital.com

    WHAT DO YOU HAVE TO SAY?

    Why do you get out of bed in the morning?

    Why should we care?

    Why are you so special?

    People respond to your humanity, not your sales pitch

    Tuesday, January 3, 17

  • Janet Fouts :: TatuDigital.com

    WHY, DO YOU DO WHAT YOU DO?AND WHO CARES?

    Tuesday, January 3, 17

  • Janet Fouts :: TatuDigital.com

    GETTING TO NETWORKS

    Choose networks based on your research

    Where are your markets

    What networks feel good to you?

    You do not have to be everywhere

    Dont stretch too thin

    Tuesday, January 3, 17

  • Janet Fouts :: TatuDigital.comTuesday, January 3, 17

  • Janet Fouts :: TatuDigital.com

    FACEBOOK

    79% of internet users have acct

    83% of female internet users

    75% of male users

    45-54 fast growing group

    Age 65+ increased by 14 points in 2016

    Tuesday, January 3, 17

  • Janet Fouts :: TatuDigital.com

    FACEBOOK Keep in touch with your clients

    Gain referrals from their friends

    Keep it personal and friendly

    Facebook videos

    Facebook live

    Add open graph tags to your website for better sharing options

    Tuesday, January 3, 17

  • Janet Fouts :: TatuDigital.com

    FACEBOOK VIDEO

    Images and video get 75% more engagement

    Video should be uploaded

    Live Q&A with prospects

    Show your WHY

    Cross-market

    Tuesday, January 3, 17

  • Janet Fouts :: TatuDigital.com

    FACEBOOK ADS

    Tuesday, January 3, 17

  • Janet Fouts :: TatuDigital.com

    AD SETS

    1 budget per set

    Segment audiences

    Scheduling

    Tuesday, January 3, 17

  • Janet Fouts :: TatuDigital.com

    ADS

    Shareworthy

    Multiple ads are better for testing

    Dont vary too much

    Test, Test, TEST!

    Tuesday, January 3, 17

  • Janet Fouts :: TatuDigital.com

    IMAGES

    Clip art = bad

    High-res

    Relatable

    Bright colors

    Relevant to your story

    20% text or less

    Tuesday, January 3, 17

  • Janet Fouts :: TatuDigital.com

    CAROUSEL

    3-5 images

    videos

    Different headlines

    Calls To action

    Tell a story

    Tuesday, January 3, 17

  • Janet Fouts :: TatuDigital.com

    VIDEO

    Upload

    MP4 or MOV

    HD is best

    Short for mobile

    Design for sound off

    Call to action at the end

    First 2 seconds are crucial

    Captions increase view time by 12%

    Automated captions?

    Tuesday, January 3, 17

  • Janet Fouts :: TatuDigital.com

    VIDEO

    Tuesday, January 3, 17

  • Janet Fouts :: TatuDigital.com

    VIDEO159.031 impressions97,170 video views 66,404 paid views670 shares279 comments218 clicks Cost per click $1.79$389.36 spent

    Tuesday, January 3, 17

  • Janet Fouts :: TatuDigital.comTuesday, January 3, 17

  • Janet Fouts :: TatuDigital.com

    INSTAGRAM

    32% of internet users

    28% adults

    38% of women internet users

    26% of internet users

    Tuesday, January 3, 17

  • Janet Fouts :: TatuDigital.com

    INSTAGRAM

    Create a list of tags that apply to you

    Post daily if possible so you stay visible

    Create groups of images and schedule using Buffer

    Comment and like related content

    Follow strategically around interests

    IFTTT for Twitter

    Set up a business profile, connect to Facebook Page

    Personal profiles too?

    Live video stories

    Tuesday, January 3, 17

  • Janet Fouts :: TatuDigital.com

    INSTAGRAM

    Show homes

    Design elements

    Infographics

    Humor

    Tips for buyers/sellers

    Connect/support with extended network

    Tuesday, January 3, 17

  • Janet Fouts :: TatuDigital.com

    INSTAGRAM VIDEO

    Story videos expire (like Snapchat)

    60 seconds in length

    Run through it before you post

    Use a selfie stick, stabilizer

    Ads can include a call to action button

    Tuesday, January 3, 17

  • Janet Fouts :: TatuDigital.com

    INSTAGRAM TAGS

    Tuesday, January 3, 17

  • Janet Fouts :: TatuDigital.com

    CELEBRATE!

    Tuesday, January 3, 17

  • Janet Fouts :: TatuDigital.comTuesday, January 3, 17

  • Janet Fouts :: TatuDigital.com

    PINTEREST

    312% of internet users (same as 2015)

    45% of women internet users

    17% male internet users

    Tuesday, January 3, 17

  • Janet Fouts :: TatuDigital.com

    PINTEREST Create boards for market segments

    Post several images at once

    Keywords in descriptions

    NEVER repin without clicking

    Go for visuals

    Add a plugin to your site that assists in pinning

    Tall pins get more repins than square ones

    Use Canva or Pablo

    Promoted pins look like regular pins but add keywords and targeting

    Call to action in the description

    Tuesday, January 3, 17

  • Janet Fouts :: TatuDigital.com

    PINTEREST Place pins add a location and

    description

    Local information

    Housing types

    Tips and tricks

    Infographics

    Education

    Delete out-dated information

    Engage on other boards, like and comment

    Join groups

    Consider a group board for your brokerage

    Tuesday, January 3, 17

  • Janet Fouts :: TatuDigital.comTuesday, January 3, 17

  • Janet Fouts :: TatuDigital.comTuesday, January 3, 17

  • Janet Fouts :: TatuDigital.comTuesday, January 3, 17

  • Janet Fouts :: TatuDigital.com

    TWITTER

    24% of internet users

    29% have college degrees

    24% female internet users

    25% male internet users

    Tuesday, January 3, 17

  • Janet Fouts :: TatuDigital.com

    TWITTER

    Brand visibility

    Referrals

    Local content

    Professional development

    A listening tool and sounding board

    SEO

    Tuesday, January 3, 17

  • Janet Fouts :: TatuDigital.comTuesday, January 3, 17

  • Janet Fouts :: TatuDigital.comTuesday, January 3, 17

  • Janet Fouts :: TatuDigital.comTuesday, January 3, 17

  • Janet Fouts :: TatuDigital.comTuesday, January 3, 17

  • Janet Fouts :: TatuDigital.comTuesday, January 3, 17

  • Janet Fouts :: TatuDigital.comTuesday, January 3, 17

  • Janet Fouts :: TatuDigital.comTuesday, January 3, 17

  • Janet Fouts :: TatuDigital.comTuesday, January 3, 17

  • Janet Fouts :: TatuDigital.com

    LINKEDIN

    29% of internet users

    50% have college degrees

    45% income of $75K+

    31% male internet users

    27% female internet users

    Tuesday, January 3, 17

  • Janet Fouts :: TatuDigital.com

    PERSONAL PROFILES

    Share your WHY

    Get Recommendations

    List designations as projects

    Add videos and slideshare

    BLOG

    Build relationship, then contact

    Share with contacts only when relevant

    Custom invites

    Inmail

    Be the star in the group

    Ask for introductions

    Tuesday, January 3, 17

  • Janet Fouts :: TatuDigital.comTuesday, January 3, 17

  • Janet Fouts :: TatuDigital.comTuesday, January 3, 17

  • Janet Fouts :: TatuDigital.comTuesday, January 3, 17

  • Janet Fouts :: TatuDigital.com

    SALES NAVIGATOR

    Advanced search

    Filter updates

    Find and target prospects more quickly.

    Improve prospecting to qualify leads more effectively.

    Get real-time updates and alerts on leads and prospects.

    Shorten sales cycle with recommendations on decision makers.

    Integrates with Salesforce

    Premium profile

    Tuesday, January 3, 17

  • Janet Fouts :: TatuDigital.comTuesday, January 3, 17

  • Janet Fouts :: TatuDigital.com

    YOUTUBE 81% of internet users in US

    55% male

    45% female

    200 million unique user views/month

    21% visit daily

    Repurpose on websites and blogs

    Biggest search engine

    Tuesday, January 3, 17

  • Janet Fouts :: TatuDigital.com

    YOUTUBE Vlogging

    Private showings

    Market updates

    Liking, commenting

    Sharing posts on other networks

    Youtube live-stream

    Tuesday, January 3, 17

  • Janet Fouts :: TatuDigital.comTuesday, January 3, 17

  • Janet Fouts :: TatuDigital.com

    SNAPCHAT

    Data courtesy mediakix.com

    Tuesday, January 3, 17

  • Janet Fouts :: TatuDigital.comTuesday, January 3, 17

  • Janet Fouts :: TatuDigital.comTuesday, January 3, 17

  • Janet Fouts :: TatuDigital.com

    SNAPDEX.COM

    Tuesday, January 3, 17

  • Janet Fouts :: TatuDigital.com

    I DONT HAVETIME

    Tuesday, January 3, 17

  • Janet Fouts :: TatuDigital.comTuesday, January 3, 17

  • Janet Fouts :: TatuDigital.com

    CHOOSE YOUR NETWORKS

    What works for you?

    Where are your markets?

    Prioritize

    What can you delegate?

    Look for experience

    Play off team strengths

    Interns need guidance

    Create a schedule

    Outsourcing

    Tuesday, January 3, 17

  • @JFouts #BRANDSTORM2016

    CURATION?

    Share others content

    Create affinity

    Reciprocity is the name of the game

    Be a thought leader

    Tuesday, January 3, 17

  • @JFouts #BRANDSTORM2016

    BUFFER AND PABLO

    Tuesday, January 3, 17

  • @JFouts #BRANDSTORM2016

    CANVA

    Tuesday, January 3, 17

  • Janet Fouts :: TatuDigital.com

    EFFICIENCY

    Set time limits

    Create publication schedules

    Create a plan around availability

    Chunk tasks

    Create structure

    Then be flexible

    Tuesday, January 3, 17

  • Janet Fouts :: TatuDigital.com

    SCHEDULING

    When are you most effective online?

    When is your network online?

    Managing content distribution

    Content calendars

    Tuesday, January 3, 17

  • Janet Fouts :: TatuDigital.com

    CONTENT PLANNING

    Tuesday, January 3, 17

  • Janet Fouts :: TatuDigital.com

    CONTENT CALENDAR

    Tuesday, January 3, 17

  • Janet Fouts :: TatuDigital.com

    HOOTSUITE

    Manage multiple accts

    Delegate

    Scheduling

    Analytics

    Rss Feed

    Tuesday, January 3, 17

  • Janet Fouts :: TatuDigital.com

    BUFFER

    Tuesday, January 3, 17

  • Janet Fouts :: TatuDigital.comTuesday, January 3, 17

  • @JFouts #BRANDSTORM2016

    WHAT DO YOU NEED?

    Janet@JanetFouts.com

    @Jfouts

    JanetFouts.com

    408.216.7423

    Tuesday, January 3, 17

    mailto:Janet@janetfouts.commailto:Janet@janetfouts.com