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Social Media programs that generate ROI Converting likes to clients Local examples of how to make it work How to use social media to develop a Powerful Personal Brand What’s next in Social Media The Britney Spears Model The 3 E’s of Social MEdia The Social Media Plan if you have no time or team, you’re not a writer & you have no budget!
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• Social Media programs that generate ROI• Converting likes to clients • Local examples of how to make it work• Develop a Powerful Personal Brand• What’s next in Social Media• The Britney Spears model• The 3 e’s• …if you have no time or team, you’re not a
writer & you have no budget
Recent MediaWall Street Journal
Recent MediaFOX TV
University of San Francisco Internet Marketing Masters Certificate
Flickr Photo Credit Sum_of_Marc
Be really good at 1 thing…
Be remarketable*
Flickr Photo Credit miletbaker
Be remarketable*
Morning Coach #1 Podcast
Facebook Profile
Facebook ‘Fan’ Page
Facebook Meme /Facebook Candy
Facebook Ads
Facebook Ads target demographics and Likeographics
• ROI strategies:– Podcasts– Facebook memes– Facebook advertising
• personal brand strategy:– Facebook fans ‘do you like real estate?’
Passion!
“We saw traffic triple from Pinterest and it converts at a higher rate than traffic from Facebook and Twitter” Warby Parker co-founder Neil Blumenthal
Infographic The 3 E’s http://www.tengoldenrules.com/3-Es-Infograph.jpg
a picture is worth 1,000 clicks
personal brand/roi strategies:• meme’s• instagram • Pinterest.com is great for designers, retail,
recipes• Infographics• 3E’s
AskTheBuilder.com’s Tim Carter has used YouTube
search results to drive traffic!
http://www.youtube.com/watch?v=LDyvcM0gcVs
How-To Videos
• personal brand strategy– how-to videos– answer 20 questions
• roi strategies:– YouTube optimization– More free videos > list > courses
Video
Top LinkedIn Networker
He creates his own groups
Secret weapon = LinkedIn Answers
Secret weapon = LinkedIn Answers
• personal brand strategy– 100% complete profile– create and manage groups
• roi strategies:– LinkedIn advertising– answers
The Jills Blog
Anyone can Blog!
• 900,000 blog posts a day worldwide• 22.6 million US bloggers • 77% of active Internet users read blogs • Blogs with 100,000 or more unique visitors a
month earn an average of $75,000• Jason Kottke quit his job to blog full-time and asked his
readers to become "micropatrons" at a suggested rate of $30. He received $39,900 from 1,450 people
The Britney Spears Strategy
http://tengoldenrulesblog.blogspot.com
• personal brand strategy– anyone can blog
• roi strategies:– subscriptions– adSense ads– Britney Spears
Blogging
Cascade Content!
• do 1 thing well• a picture is worth 1,000 clicks• facebook!• video opportunity• LinkedIn• blogs• 3 e’s• cascade content
• Take the first step …do 1 thing• Be my friend! Linked In, @jayberkowitz• Speaking Opportunities• Consulting, Search, Conversion, Social
• f/u• Q&A
