Upload
beyondmobile
View
187
Download
3
Embed Size (px)
Citation preview
Mobile Marketingfor
Real Estate Professionals
Low Cost, Simple to Use, Effective
Boost RevenuesBy
Engaging Home Buyers
The Power of Mobile Marketing
Using cellular to engage with prospects &
customers who’ve asked to hear from YOU
Combines elements of print signage, SMS (text
messages), mobile web, and a “mobile wallet”
Trivia games, polls & questions, drawings and
contests, coupons, event/listing notifications, etc.
Uses SMS (texting) as the communications channel
for the deepest user penetration and ease of use
80% of cell phone owners text, up from 58% in
2007 (Pew Research, Dec. 2012)
In the US, 75% send text messages, 49% use
apps and 49% browse internet (ComScore, 2012)
49% of those who use social media prefer
texting to calling (Performics, Jan 2012)
Studies indicate 97% read SMS (text) within 15
minutes; 84 % within 1 hour (Nielsen, 2012)
What is Mobile Marketing? And Why Should You Care?
© BeyondMobile, a service brand of LorDec Media Group - All Rights Reserved
Lead Generation with SMS Engagement
© BeyondMobile, a service brand of LorDec Media Group - All Rights Reserved
Call to Action
Incent
Alert
Respond
Close
The “Drive By”Engage
New Lead Funnel for Real Estate
90% of prospects will first search online;
50% of these searches are from smartphones
76% will ‘drive by’ & view home
before contacting an agent
53% will take info
from a Yard Sign
Sources: National Association of Realtors, Google
© BeyondMobile, a service brand of LorDec Media Group - All Rights Reserved
53% of Home Seekers Take Info From Sign
© BeyondMobile, a service brand of LorDec Media Group - All Rights Reserved
Yard signage is an effective and easy way for prospects to engage with your agency
• A 2011 survey by Pew
Research indicated that
31% of US adults prefer to
be contacted via text
message vs. phone call.
• Call to Action signage, e.g.,
“Text for More Info…”
offers a low impact way for
prospects to engage w/you.
• For many prospects, text will
be the preferred method of
contact at this stage.
A 2011 Pew Research poll showed “…31% said they preferred texts to talking on the phone, while 53% said they
preferred a voice call to a text message. Another 14% said the contact method they prefer depends on the situation.”
Creating New Listings is Easy
© BeyondMobile, a service brand of LorDec Media Group - All Rights Reserved
Create your new listing with accompanying yard signage* in just a few minutes.
Creating a
listing sign
requires 1-click.
Creating a new
home listing
takes a few
minutes only.
*Enhance your property listings with our optional reusable SmartMobile sign riders and/or directionals. Ask for more details.
**Don’t have the time to do it yourself? Ask about our Done For You Service.
The time needed to create listings & signage is minimal. As an example, a R/E office that lists 20-30 new homes
per week should expect to devote no more than 2 hours to creating listings on our mobile marketing platform.**
Incentives Work By Calling Prospects into Action
© BeyondMobile, a service brand of LorDec Media Group - All Rights Reserved
Sending a gift is a great conversation starter and can really “warm up” a new prospect
R/E offices can use incentives to call new prospects into action and provide a fun & unobtrusive way to engage.
Partner with a
local restaurant
near your office to
offer convenient
coupons to
prospective clients
who you want to
meet at your office.
Studies suggest
that 16.5% of US
adult mobile phone
users redeem
mobile coupons.
(eMarketer, 2011)
Redeemable Coupons Work and Creating is a Snap
© BeyondMobile, a service brand of LorDec Media Group - All Rights Reserved
A recent study by Borrell Associates shows mobile coupons have a 10x higher redemption rate than their printed counterparts. Agents can use this advantage to engage.
COUPON IDEAS:•New Buyer
Consultations
•New Seller
Consultations
•Open House Incentives
Defining reusable “auto-pilot” incentives is exceedingly easy and offers a compelling competitive advantage.
Search Profile can be Managed by Client or Agent
© BeyondMobile, a service brand of LorDec Media Group - All Rights Reserved
Clients (or agents) can update alert parameters as desired, so listings are personalized.
Clients can
update their
alert preferences
as desired and
agent will also
have access to
profile too.
Mobile marketing empowers both clients and agents by enabling up-to-date search preferences and max efficiency.
Engage with Your Sales Agents Too
© BeyondMobile, a service brand of LorDec Media Group - All Rights Reserved
“Jane, can you text all my Cary
clients in the $350 -$400K
price range about 45 Premier
Way ASAP…”
Use the platform
to send reminders
to other agents or
clients, e.g., open
house. Confirms
are tracked and
stored for
reporting
How long would it take to place dozens of phone calls? With SMS, targeting prospects is fast, easy, and effective.
Sending Targeted Messages is Easy!
© BeyondMobile, a service brand of LorDec Media Group - All Rights Reserved
“No problem. I
will target a
message to all our
Cary clients in that
price range. Give
me about 5
minutes…”
Clients will appreciate the speed, efficiency, and personalization of the home listings they receive from you.
SMS for Real Estate is Affordable & Easy
SMS offers a low-cost investment with high value rewards.
Increase your new
buyer lead flow
Offer prospects an
easy and engaging
way to interact with you
Increase the speed and
efficiency of alerting
clients of new listings
© BeyondMobile, a service brand of LorDec Media Group - All Rights Reserved
BeyondMobile’s platform provides an easy, affordable, and fully functional way for engaging
with clients using the most premium and effective marketing channel there is today – SMS
To Find Out More
Contact BeyondMobile at 888-722-2360
or
Visit Our Website
MREL.biz