Learn to generate your own buyer and seller leads for next to nothing using Facebook Advertising. Watch the recorded webinar at http://learn.marketleader.com/display/learning/Facebook+Advertising+for+Real+Estate+Pros
1.Bob Stewart Facebook Advertising to Generate Prospects forYour Business @activebob
2. Bob Stewart Community Evangelist ActiveRain @activebob facebook.com/arbobstewart 3. Why Spend the Next 60 Minutes with Me? 4. 3 Pillars of Facebook Advertising 5. Ad Copy Ad Targeting Landing Page 6. Ad Copy Biz Page Lead In (Text) Image Headline Text Newsfeed Link Description 7. Ad Copy Biz Page Lead In (Text) Image Headline Text Newsfeed Link Description 8. 3 Types of Ads 9. Images: Load up to 6 images Facebook will optimize to show the best performing image 10. Ad Targeting FindYour Slice of the 180,000,000 Person Facebook Pie 11. Landing Pages 12. Landing Page Obvious what they should do Eliminate clicks Relevant to the Target 13. 4 Primary Types of Landing Pages Seller Landing Page Listing Landing Page Property Search Page Market Insider Page 14. Property Results Page 15. Listing Landing Page 16. Seller Landing Page 17. Market Insider Landing Page 18. Some Example Ads Targeting Sellers AreYou Still Upside Down? 19. Some Example Ads Targeting Sellers Home Prices are Up X% in (City) 20. Some Example Ads Targeting Sellers (with a buyer) Your New Neighbors? 21. Some Example Ads Targeting Buyers High Demand (rare) Type of Properties 22. Some Example Ads Targeting Buyers (with a listing) Live By Some Place 23. Some Example Ads Targeting a Specic Type of Buyer You could Own for the same amount you rent 24. Some Example Ads Targeting People in the Market Keep updated on the local real estate market 25. Questions?