Google+ for Real Estate Professionals

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    15-May-2015

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Google+ is a social network that some say its a longer version of Twitter, coupled with a better version of Facebook, fueled by boosting your SEO. Learn how you can leverage Google+ to build connections, share content, and attend hangouts with like-minded people.

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  • 1.IntroductiontoGoogle+ forRealEstateProfessionals

2. WhydoIneedto useGoogle+? Visibility. 3. What Google+(G+)isasocialmediapla1ormthatallowsGoogleusers toconnectwithoneanotherandtheirfavoritebrandstostayin touchthroughstatusupdates,videohangoutsandorganized groupsofcontactscalledcircles.G+smostvaluablebenetis itsaddedSEOvalueforsharedcontent. 4. Demographics 400m+activeusersinthestream,540mmonthlyactiveusers users+1something5mtimesperday 80%loginweekly,60%logindaily 67%male moretechnicallysavvythantheFacebookdemographic 45-54y/ofastestgrowinguserbase 5. Why? Search Hugeopportunitytogetinthegroundoorofaboomingplatform LinkeduptoPlusPostAds 6. Whosdoingit right? 7. RichardBranson Veryrobustprole Linkstoallsmchannels Mixespersonalandprofessional content 8. BillGassett Extremelyactiveincommunities Postsreceivetonsofengagement GoogleAuthorRank Promotesowncontentaswellas othersources 9. Regularlyprogrammed Hangouts snapshotsofpersonallife KellyMitchell 10. Settingupyourprole 11. Settingupyourprole YouwillneedaGoogleaccount 12. Settingupyourprole 13. HowdoI navigate Google+? 14. AnatomyofGoogle+ YourProle YourPosts COVERPHOTO PhotoDimensions: Cover:902x350 ProlePic:250x250 15. AnatomyofGoogle+ About YourStory 16. AnatomyofGoogle+ Stream MainPage: 17. AnatomyofGoogle+ Navigation MainPage: 18. AnatomyofGoogle+ Circles+Search MainPage: 19. AnatomyofGoogle+ Explore: 20. AnatomyofGoogle+ Hangouts: 21. Whoshouldi beconnecting with?Your Peers. 22. CirclesaretheequivalentofFacebooklists. organizeyourcontactsbyrelationshiporindustry choosetosharepoststoanyamountofyourcircles getnoticationsfromimportantpeoplerst Circles 23. FindingYourFriends+CreatingCircles connectyouremailtondcontacts usethediscovertabtosearchacrosscategories 24. Google+CommunitiesaresimilartoFacebookgroups.Youcan: createprivatecommunities joinpubliccommunities sharewithinthesespaces Communities 25. ConnectinrealtimewithHangouts videoconferencing chatting scheduleofonairevents Hangouts 26. PrivacySettings 27. Settingupyourprivacysettings 28. PrivacySettings 29. Noticationsand3rdpartyappmanagement 30. Sharing CustomizeyourCirclestosharepublicposts 31. PhotoandVideoPrivacy 32. ProleTabManagement+LocationServices 33. Google+BestPractices 34. ShareableContent WriGenpostsshouldbelongerthanonTwiGerandFacebookbutshorterthanablogpost. Focusonmainkeywordsfromyourcontent,asGoogleistheulKmatesearchengine.UKlizing keywordswillensureyoullbenotonlyberelevanttoyourprimaryaudience,butwillalsobe foundbyothersinterestedinyourcontent. Usehashtagswithapurpose Hashtagsaresupportedonthepla1ormsimilarlytoTwiGer,Facebook,Instagramand Pinterest. Enablerelatedhashtags HostHangouts Tobuildmorebuzzaroundyourprole,considerhosKngahangoutwithStevenforfansto connectandaskquesKons. WhatcanyoupostonGoogle+? Basicallyanything. Pictures Videos Long-formposts conversaKonsmaGer Short-formstatusupdates+ links 35. Promoteyourlistings CreateEventsforyourOpenHouses SimilartoaFacebookEvent SyncswithGoogleCalendars Captureseventsphotosin one RepurposeyourFacebookpostsfor dailycontent. MakealiGlelengthier MenKonpeoplebyadded+ totheirname ConnectyourYouTubeaccountif applicable. ShareindustryarKcleswithyour following. Showcaseexclusiveinphotoalbums. 36. RosemaryDorsett SocialMediaManager rodorsett@nylmedia.com slideshare.net/nylmedia