Social Media: Important Tool for Real Estate Professionals!

Why be social?

Rhonda H. --> Mardy S.

Linked in Challenge: Who Will You Target ???

Home inspectors Contractors/developers Appraisers Mortgage brokers Bankers Title Companies Real estate attorneys Other Realtors, etc.

What is Linked in? The Social Network “Trifecta”:

--Facebook, Twitter, Linked in

Linked in = PROFESSIONAL NETWORKING:

“Business Social Network”, “Rolodex on Steroids”, “Facebook for Professionals”, “Marketing Powertool ”

100MM users, $140,000/yr.

Power of Linked in: Connect and Reconnect

1,913,334people, without really trying!!!

Fact: the average person knows 200 people

3 Ways to Grow Your Business with Linked in:

1. Complete Profile 2. Participate

3. EXPAND NETWORK, NURTURE RELATIONSHIPS

Linked in: How to start

NavigatingYour Linked in Dashboard: 1. Settings

(click on name)

2. Home3. Profile

Linked in: Complete Your Linked in Profile

Your Linked in Profile:-- Great headline (120 char. “bumper sticker”)

-- Good Photo

-- Vanity URL, 3 Custom Links

-- Detailed Summary w/Specialties (2000 words) Plus Job History(2), Education, etc.

-- Upload Connections (email list)

-- Get 3 Recommendations! (Get More )

100% COMPLETE!

Your Linked in Profile: -- Great headline (120 char. “bumper sticker”) : distinctive, SEO

Your Linked in Profile:-- Great headline (120 char. “bumper sticker”)

-- Good Photo

?

?

Example of a Great Realtor Profile: Lori Bee

Look atOther Realtors:Nicole BeauchampJ Philip Faranda

Your Linked in Profile:

-- Great headline (120 char. “bumper sticker”)

-- Good Photo

-- Vanity URL, 3 Custom Links

-- Detailed Summary w/Specialties (2000 words) Plus Job History(2), Education, etc.

-- Upload Connections (email list)

-- Get 3 Recommendations! (Get More )

100% COMPLETE!

-- Custom Apps (Blog, PDF’s, Events, etc. (Appendix)

-- SEO: Search Engine Optimization (Be Findable!)

Don’t forget:

Linked in Tip: Turn off status updates BEFORE editing your profile

Settings >> Profile and Status Updates >> Turn OFF (2 buttons)

Then, make your changes, edit your profile… Turn Back ON

You Have a Linked in Profile: Now What?

Linked in Network Building: 4 Key Elements

1. Add and build connections

2. Update your status often

3. Targeted Introductions and Networking

4. Become a Subject Expert

-- Ask and answer questions

-- Be active at least 1 group

Network Building: Use Personal invites (vs. Generic default)

vs.

Default

Network Building: Use Status Updates

Update your status often

-- be social (comment)

-- add value

Status Updates

Network Building: Use Linked in “Answers”Dashboard || More >> Answers

Linked in Network Building Recap:

-- Add and build connections

-- Update your status often,

-- Ask and answer questions,

-- Be active in groups

Network Building: Why Be active in “Groups”?

YOU CAN MESSAGE ANYONE WITHIN GROUPS, like a 1st degree connection!

Show expertise, build relationships-- discussions, questions and answers

Not just Real Estate Groups … professional groups, alumni groups, etc. -- National, Local

How to find groups? (Search tool)

Search Stamford, Ct:

How to Leverage the Power of your Linked in Network? Be Social!!!

3 Keys to Social Networking:

Participate! … you get out of it what you put into it.

-- Be Active-- Add value

How to Leverage the Power of your Linked in Network?

3 Keys to Social Networking:

Participate! … you get out of it what you put into it.

-- Be Active-- Add value

Be Generous -- Rule of Reciprocity: give first

How to Leverage the Power of your Linked in Network?

3 Keys to Social Networking: Participate! … you get out of it what

you put into it.-- Be Active-- Add value

Be Generous -- Rule of Reciprocity: give first

Be Findable-- Incorporate Links-- Add to your email signature, blog,

website

Where Will I Find the Time?

Make Time!

15 Minutes a Day Twice a week

… whatever your schedule, be consistent!

Online Networking is Just a Starting Point… connect IRL (in real life)

My Linked in Inbox:

Questions?

To connect with me: linkedin.com/in/rhondahurwitz facebook.com/rhonda.hurwitz facebook.com/helpmerhondamarketing

(post your social media questions, I will answer them)

twitter.com/helpmerhonda11 http://

shemeansbusiness.wordpress.com

REALTOR SOCIAL MEDIA RESOURCES Selected Linked in Groups

(Groups>>Directory>>Search) Real Estate Industry:

National Association of Realtors Inman News Connect Active Rain

 Mortgage Industry: Nation Association of Mortgage Brokers

Regional/Local: New Canaan Board of Realtors, local Chambers, etc. 

Blogs for Real Estate (Social Media/Technology  Inman News Blog

http://www.futureofrealestatemarketing.com/

Tech Savvy Agenthttp://techsavvyagent.com

Appendix #1: Linkedin Checklist Differentiate Yourself: Highlight your unique abilities

-- customize settings/URL, add links (3 plus twitter), Apps, Import Contacts: Gmail, etc. Find People You Know (Search), grow your network Send Invitations AND Request Introductions Give and Get Recommendations (3+) Join and be active in Groups Linked in “answers”: ask/answer questions, become subject matter expert Update status often (add value) Selectively share content from Twitter (#in) Cross promote with Widgets and Badges Create a Company Profile Business Development: Lead Generation, “who do your contacts know”, the specific

“ask” Start/Administer Group, Linked in Ads, …and more!

Linked in: Appendix #2Customize Name (vs. default Public Profile URL)

Profile >> Edit (next to public profile)>> Settings

Instead of default, change to http://www.linkedin/in/yourname

(Note: Use the same process to customize website names. Justbe sure to scroll down to “other:” in the dropdown menu that they give you).

Appendix #3: Linked in Apps(Linked in Dashboard >> More >> App Directory

Rofo: Real estate app to see what is being listed and who the most active agents are

Twitter: connect Linked in to Twitter Blog link, Wordpress: link your blog Slideshare: Presentations Box.net, share docs: PDFs, more Tripit: Travel based networking Events… and more!

***Caution: Don’t try to sell directly on Linked in. Build a bridge to your services.

***

Appendix #4: Other Linked in Decisions Who do you want to connect to?

Family, friends, colleagues past and present -- plus who?

Quality over Quantity ( vs. LION’s) How Open? “Show Connections” Controversy:

Networking is a two way street, vs. Proprietary and confidential

Basic vs. Premium membership

-- (upgrade for more introductions and “inmails” outside your network).

Appendix # 5: Online Marketing Statistics For Real Estate Professionals:

91% homebuyers use internet to start real estate search

By the time a prospect calls a realtor, looking online for 10-40 hours

Majority Home Buyers are first time home buyers

-- 78% trust peer recommendations over advertising

Avg time online: 5-10 hrs per day