Linkedin for Real Estate Professionals

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    11-May-2015

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Linkedin is the network full of people ready to network! Using this site is one of the most efficient ways to leverage your personal and professional contacts. Learn the best tips for writing the perfect profile description, how to get shown in more searches, and develop a personal brand so people can get to know, like and trust you.

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  • 1.LinkedIn forRealEstateProfessionals

2. TodaysClass THEPOWEROFLINKEDINWITHREPRESENTATIVES TAKE-AWAYS 3. WHYSHOULDI BEUSING LINKEDIN? 4. Linkedin is a social media platform that allows users to build networks, share information and learn about news that affect their business. Recently, Linkedin started encouraging users to follow influential people and businesses making the website more content-driven. Based on Six Degrees of Separation Buildingnetworks Sharingbusinessinformation Interactingwithpotentialclients 5. 200Millionusersinover200countries AverageHHIof$109,000 87%trusttheinformationonLinkedin 49%ofusersndLinkedintobeagoodsourceforwordof mouthreferrals 69%ofjournalistsusedLinkedinforresearch The12thMostVisitedWebsiteintheWorld KEYSTATS 6. WITHLINKEDIN,YOULLHAVEMORECONTROLOVER WHATAPPEARSFIRSTINGOOGLERESULTS IfyouGoogleyourname, yourLinkedInprolewilltypicallyappearrstbeforeany otherreferencetoyou KEYSTATS 7. HowdoIstart usinglinkedin? 8. AnatomyofLinkedin 9. AnatomyofLinkedin 10. AnatomyofLinkedin Nav News Sharing Search People Ads 11. AnatomyofLinkedin News Feed Views Your Network Jobs 12. AnatomyofLinkedin ProlePage Name TitleandHeadline Prole Updates Summary WorkExperience Recommendations 13. AnatomyofLinkedin ProlePage Endorsements 14. AnatomyofLinkedin EditProle 15. AnatomyofLinkedin AddPosition 16. AnatomyofLinkedin SettingsMenu 17. AnatomyofLinkedin Prole ActivitySettings TwitterSettings PrivacySettings 18. AnatomyofLinkedin App: Web: 19. HowcanIstart usinglinkedinon adailybasis? 20. LinkedinNewsFeed Hybrid:Twitter/Facebook HeavilyintegratedwithTwitter ShortenedLinks Hashtags @repliesthroughtwitter Newsfeedwillalsoshowupdates fromyournetwork NewConnections Comments ProleUpdates StatusUpdates 21. LinkedinSharing WorksverymuchlikeFacebookorTwitter AddFiles AddLinks Hashtagsandtagging 22. HowdoIbuildmy network? 23. AddConnections AddingConnections 24. AddConnections MultipleOptions Webmailcontacts OutlookContacts AnyEmail Uploadale Invitepeople 25. PeopleYouMayknow OnMostLinkedin pages Basedon: Previouswork experience Peopleinyour network Peoplesimilarto othersinyour network 26. PeopleYouMayknow ShowMore Listsallpeopleyou mayknow 27. RequestingaConnection Colleagues Peopleyouhave workedwith Classmates WeveDoneBusiness Willaskcompany Friend Other WillaskforEmail IDontknow Limited Personalizethe messageifyouhave toexplain Linkedinmonitorsyouractivity.Donotoverconnect,ortheywillrequireemail vericationforallrequests.AlsomakesuretoThankpeoplewhenyouconnect 28. Groups 29. JoiningGroups SearchForRelevantGroups RealEstate Condominiums Wine Networking Luxury Etc 30. JoiningtheConversation Interactwithgroups Gainknowledge Commentondiscussions Shareothersideas 31. BestPractices 32. ChooseaTagline. Yournicheplusyourlocationshouldbeupthere,e.g.Residential RealEstateExpert Ifapotentialclientsearchesforhousing+NewYorkCityfor example,youwantyournametoappearatthetop Jobdescription: Generatednewdealsforarealestatedevelopmentcompanythat focusesonmulti-familyresidentialprojects,includingreal-estate marketanalysis. BestPractices 33. CUSTOMIZEYOURLINKEDINURL LinkedInURLsaregeneratedautomaticallywith numbers/lettersafteryourname YouwanttohaveaprofessionallookingLinkedInURLin youremailsignature TocustomizeyourURL,signin,clickontheEditbutton andthenclickonthebluelink(righttophandside) thatsays:CustomizeyourpublicproleURL andremovethenumbers&letters BestPractices 34. FOCUSONCLIENTBENEFITTHROUGHOUTYOUR PROFILE: Youregoingtoselltopeopleinyoursummarysoyou wanttoleadwithwhatareyoureallygoodatand whatdierentiatesyou Throughoutyourentirecareerpath,highlightany achievements/resultswhicharemostrelevanttoyour currentrole Considerputtinginaslideshow ofthehomesyouhavesoldandthehomesyouare selling BestPractices 35. Buildaqualitynetwork Startwithfriends,familyandco-workers Connectwitholdassociates Reachouttopeopleyouknow Connectwithclientsyouareworkingwith Theywillrespectyou Postrelevantupdates(1-2xperweek) Markettrends Exclusives OpenHouses Otherprofessionalinformation Shareothersposts JoinGroups BestPractices 36. ASKFORTESTIMONIALS: Aimforasmallnumberofqualityrecommendations fromclients&peopleinyoureld, e.g.WorkingwithJohnwasarealpleasure.Notonlydid helistentomybusinessneeds butheclosedthedealonthehouseinrecordtime. Themorespecicaboutthebusinessresultsyoudeliver andyourworkingstyle,thebetter Toaskfortestimonial: AreyouonLinkedIn?Idloveifyoucoulddoa testimonialforme.Ittakes2minutes. BestPractices 37. Donotsendmassmessagestoyourentirenetwork Dontrandomlyconnectwitheveryonethatis suggested ThingstoAvoid 38. RosemaryAbdelshahid 212.355.9090x224 rosemary@nylmedia.com http://www.slideshare.net/nylmedia/