Social basics for independent professionals LinkedIn overview

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Social Basicsfor Independent Professionals

LinkedIn Overview

©2014 Filigree Consulting Inc.All Rights Reserved

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What is LinkedIn?

a) a professional networking siteb) often referred to as the business or

professional version of Facebook.c) a social community that has groups of all

shapes and sizes on all sorts of different topics to share knowledge

d) a business related newsfeede) a “miniblog” f) a search engineg) all of the above


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LinkedIn Overview

• Interface and navigation• The profile• Home page• Account types• Connections• Newsfeed• Status updates• Interests• Search• Jobs• Endorsements• Recommendations• Corporate Profiles


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Interface & navigation

Account type

Home PageWhere you

spend most of your time

Profile PageWhere you edit your profile and

see who has viewed your

profile

Network PageWhere you see

and manage your connections or

make new connections

JobsYou guessed it…where jobs are

posted

Interests PageWhere you can find companies, groups, thought

leaders and educational institutions Quick access to

messages, notifications and

connectionsSearch field

and Advance search options

Account &

settings

Advertising and Job posting

services


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The profile


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Profile sections

Top Section is like your on-line business

card

Edit your LinkedIN URL

to be “friendly”

If you want to be contacted, make it easy

These are the major

sections of your profile


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Profile ~ background subsections


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Home

Newsfeed from your

connections and the

organizations or people you

“follow”

Where you can update

your “status”

Suggested new

connections

Stats on who has viewed your profile

and how many times you showed

up in people’s searches


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Account types

Knowing what each plan type offers is

Important depending on how

you want to use LinkedIn

Want to know what kind of plan you

have? Look up here.


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Network ~ connections

Daily highlights from your

connections

All connections listed here

Able to sort by name,

most recent connections

or conversations


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Jobs section


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Interests

In the interest section you can search for companies or organizations, educational institutions, groups or thought

leaders.


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Search

You can search: people, jobs, companies,

groups, educational institutions and articles

You can refine by relationship, location,

company, industry, past industry and

school.


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Advanced Search

Do an advanced search by leveraging

keywords, names, location etc.


The Social Prospecting Opportunity

• Believe it or not – social platforms are still at an immature state.– mature in terms of users– immature in terms of uses

• Demographic of social users 35yrs + remain as an untapped market for prospecting

• As they get more comfortable, they will turn to social platforms for needs, wants and referrals

Will you be there?

04/18/2023 15©2014 Filigree Consulting Inc.

All Rights Reserved

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Sandra May Greefkes, Vice President and Principal Consultant , Filigree ConsultingM: 858.997.7324 | E: [email protected] us on most social sites @filigreesocialYour referrals are the greatest testimonial we could receive and critical to our business. Thank you for passing my contact information forward to your trusted network.


Please contact me if you or someone you know would benefit from:• social business coaching• social business strategy• Social business

implementation

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Social basics for independent professionals LinkedIn overview