LinkedIn 101 for Business Professionals

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LinkedIn is the #1 professional networking site for business professionals. If you're just getting started on LinkedIn and need some help - or if you're on LinkedIn but not sure if you're using the site the right way, this presentation is for you.

Text of LinkedIn 101 for Business Professionals

  • Welcome to the Webinar: LinkedIn 101 for Business Professionals Friday, May 9, 2014 LinkedIn is the #1 professional networking site for business professionals. If you're just getting started on LinkedIn and need some help - or if you're on LinkedIn but not sure if you're using the site the right way, this session is for you. Lets Connect: www.linkedin.com/in/brendameller
  • 2014 Walsh College Lets Learn About LinkedIn Introductions LinkedIn 101 for Business Professionals Overview How to Get Started on LinkedIn Using LinkedIn to find prospects, find a new career, or market your company Etiquette and tips to expand your network, techniques to highlight your expertise, and more About Walsh College Q&A from webinar attendees 2
  • 2014 Walsh College Introductions 3 Assistant Vice President of Marketing MBA Student Coffee / Pie / Chocolate Lover A LinkedIn Ambassador
  • 2014 Walsh College LinkedIn Reminders Company rules / policies LinkedIn will change again Everyone has a different comfort level Listen, learn, consider then decide 4
  • 2014 Walsh College Who are you? Why are you here? Enter your response in CHAT 5
  • 2014 Walsh College What is ? Professional networking site: 300 million members in 200 countries* Every Fortune 500 company* 89 of Fortune 100 use for recruiting* Fastest growing: college students and graduates (39M+) Connections www.linkedin.com/in/brendameller 6*Source: LinkedIn.com NOTE: LinkedIn is technology. Technology is NOT perfect.
  • 2014 Walsh College Whats So Great About LinkedIn (as it applies to business)? Virtual rolodex Purely professional Working professionals and in transition Companies and people 3 degrees of connections Demonstrate your expertise 7
  • How to Get Started on LinkedIn 8www.linkedin.com/in/brendameller 2014 Walsh College
  • 2014 Walsh College Three Areas (for beginners) 1. Create a FREE Account 2. Build Your Profile 3. Invite and accept connections 9www.linkedin.com/in/brendameller
  • 2014 Walsh College A QUICK POLL Are you on LinkedIn? No, but theres a really good reason. Yes, I already have a LinkedIn Account Yes, Ive started building my profile. Yes, Ive started inviting and accepting connections. I still need help with building my profile. I still need help inviting/accepting connections. 10
  • 2014 Walsh College 1. Create a FREE Account 11 Your connections will see your email address IF you connect You can associate multiple emails (home, work) to your account www.linkedin.com/in/brendameller
  • 2014 Walsh College 2. Build Your Profile Pick One: Build Your Profile OR Invite and Accept Invitations 12www.linkedin.com/in/brendameller
  • 2014 Walsh College DO BOTH Build Your Profile AND Invite and Accept Invitations 13 Snowball effect Your profile will always be in progress www.linkedin.com/in/brendameller
  • 2014 Walsh College My suggested profile checklist 1. Photo Professional (no baseball caps, no sunglasses) Pleasant / smiling Head & shoulders 2. Headline: Your current job title. BONUS: add a slogan or descriptive phrase. 3. >10 connections shows you are active 4. Simplified URL 5. Websites: use all 3 links Your company website Blog Association website www.linkedin.com/in/brendameller 14 1 2 3 4 5 HINT: click Edit, choose Other and type in description.
  • 2014 Walsh College My suggested profile checklist 6. Professional summary statement 7. Experience 8. Recommendations from 2+ different connections www.linkedin.com/in/brendameller 15 7 6 8
  • 2014 Walsh College My suggested profile checklist (continued) 9. Endorsements 10.Groups www.linkedin.com/in/brendameller 16 9 10
  • 17 17 2014 Walsh College Any Overachievers? To achieve All-Star Your Industry and Location An up-to-date Current Position (with a description) Two Past Positions Your Education Your Skills (minimum of 3) A Profile Photo At least 50 Connections
  • 2014 Walsh College TIPS: Character Limits Headline: 120 characters Professional Summary: 2,000 characters Status Update: 700 on LinkedIn (only 140 if sharing on Twitter) Source: http://www.linkedin-makeover.com/2011/01/20/linkedin-character-limits/ 18
  • 3. Invite and Accept Invitations www.linkedin.com/in/brendameller 19 2014 Walsh College 1. In search box, type in name.
  • Inviting Someone to Connect 20 ALWAYS ALWAYS ALWAYS PERSONALIZE YOUR NOTE 2014 Walsh College BONUS: be helpful. Create social media karma.
  • 2014 Walsh College People Search 2121 2014 Walsh College
  • 2014 Walsh College People Search 2222 2014 Walsh College
  • 2014 Walsh College Receiving Unknown Invites: Should You Accept? Hover over Accept and click arrow Click Reply (dont accept yet) Reply with Hi (firstname), Thanks for the invite. Have we met? 23
  • 2014 Walsh College Six Tips for Business Professionals (beginners) 1. Join Groups on LinkedIn 2. Offer recommendations 3. Click to endorse skills 4. Add LinkedIn URL to your email signature, rsum, business card 5. Update Your Status Frequently 6. Using LinkedIn by Need Type 7. Visit Help 24www.linkedin.com/in/brendameller
  • 2014 Walsh College A QUICK POLL Which areas interest you most? (select all that apply) Using Groups Effectively Recommendations Endorsements Status Updates LinkedIn Help 25 Audio broadcast has begun. If you cannot hear audio on your computer, please call in to 650-479-3208 and enter Event Number: 663 476 828. Note that this is a TOLL number (not toll free) and charges may apply, depending on your calling plan.
  • 1. Join Groups on LinkedIn Associations 1. Join groups where you have professional memberships. 2. Join college, alumni groups, former employers. 3. Join professional interest groups to network with like- minded professionals in your industry. 26 2014 Walsh College Industry Groups
  • 2. Recommendations = Highly Visible Kudos Remember Former Managers, Vendors, Clients, Co-workers, etc. etc. 1. Give someone in your network a recommendation. 2. Request recommendations. Aim for 2-3 minimum. www.linkedin.com/in/brendameller 27 2014 Walsh College
  • 3. Endorsements: Quick, but Telling 1. Consciously endorse someone in your network. 2. Review your endorsements. www.linkedin.com/in/brendameller 28 2014 Walsh College Add Skills & Expertise to Your Profile Click to Endorse Your Connections
  • Endorsements: Change Your Focus, Change Your Results 29 2014 Walsh College October 2013 May 2014
  • 2014 Walsh College 4. Add LinkedIn URL to your email signature and business card 30www.linkedin.com/in/brendameller HOW TO ADD LINK? 1. Go into your email and find the link to adjust your account settings. Typically this is referred to as Email Signature 2. Add the logo with hyperlink to your LinkedIn URL or simply the text. Ex: www.linkedin.com/in/brendameller
  • 2014 Walsh College 5. Update Your Status Frequently Your status 31www.linkedin.com/in/brendameller 1. Update your status TODAY. 2. Update your status once per week.
  • 2014 Walsh College Suggested Status Updates Conferences, workshops, etc. attended Job opening at your company, in your network Industry news item Company items: news, blog posts, enews Business tips / your expertise and passion Networking or other professional events you plan to attend BONUS: Tips youve learned on LinkedIn 32
  • 2014 Walsh College A QUICK POLL Interest by Area? Using LinkedIn to Find Prospects Using LinkedIn to Find a New Career Using LinkedIn to Market Your Company 33 Audio broadcast has begun. If you cannot hear audio on your computer, please call in to 650-479-3208 and enter Event Number: 663 476 828. Note that this is a TOLL number (not toll free) and charges may apply, depending on your calling plan.
  • 2014 Walsh College 6. Using LinkedIn to Find Prospects If youre initiatingrelationship first, connect second I