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Presented by Jessica Swingle KW Tech Committee

Linkedin 101 Presentation

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Page 1: Linkedin 101 Presentation

Presented by Jessica Swingle KW Tech Committee

Page 2: Linkedin 101 Presentation

Why Linkedin?

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• Average age = 43

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• Average age = 43 • Male/Female = 54%/46%

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• Average age = 43 • Male/Female = 54%/46%• College Grad = 77.6%

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• Average age = 43 • Male/Female = 54%/46%• College Grad = 77.6%• Business Decision Maker = 49%

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• Average age = 43 • Male/Female = 54%/46%• College Grad = 77.6%• Business Decision Maker = 49%• Average Household Income = 107,278

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• Average age = 43 • Male/Female = 54%/46%• College Grad = 77.6%• Business Decision Maker = 49%• Average Household Income = 107,278• Household Income $100K+= 51.8%

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30 Second Bumper Sticker

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After reading the first paragraph of your summary, you want the

reader to say “I’d love to meet this person.”

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Experience

• Does it help tell/support your story?• Does it increase credibility?• Does it make it easier for people to find me?

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Profile• Where’s the beef? (brands, qualifications,

certifications, education• Tell your story completely & fully – more than

a resume!• Become searchable • Check out your competitors • Share your UNIQUE experience

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Recommendations

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If you want to have a great Monday morning, sit down

Sunday and write 3 or 4 recommendations for other

people, totally out of the blue.

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Network Statistics

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The majority of books and blogs on the subject of networking say most people

have between 200-250 people they consider trusted professionals.

Get them on Linkedin!THEY have #1s and #2s!

- Wayne Breitbarth

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Approaching your network for assistance is a declaration of your desire to succeed.

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After all, you don’t go through the McDonald’s drive-thru and say “Give me

some food.”

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After all, you don’t go through the McDonald’s drive-thru and say “Give me

some food.”

You are specific – “I would like a Big Mac, large fries and a small shake.”

- Frank Agin & Lewis Howes, “LinkedWorking”

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The Connections Debate

Quality vs. Quantity?

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Kevin Bacon

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LinkedIn is a tool.

No different than a hammer, which is only as good as the person

swinging it.

-Wayne Breitbarth, The Power Formula for LinkedIn Success

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Action• 30 minutes in the morning – 30 minutes in the

evening. • Invite 5 important/influential/interesting

people to my network each week.• Email and ask a compelling question to 3

people I want to know better.• Update my status every two days.• Develop one question per week. • Answer 3 questions per week.• Recommend one person per week.