Facebook for Real Estate

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From Wolkia.com, June 2011 presentation for Alpha College of Real Estate. Includes: Facebook pages, advertising, branding, engagement and other tips for using Facebook in the real estate industry.


1.Facebook for Real EstateAdvertising, Branding and Engaging on the #2 Most Popular Website in the World**Per Alexa.com 6/1/2011.Facebook logo used in accordance with Facebook brand permissions.2. People on FacebookOver 500 million active users50% of active users log on every dayAverage user has 130 friendsAverage user is connected to 80 community pages, groups and eventsSource:Facebook 6/20113. More Stats70% of users are outside of U.S.A.Facebook is translated into 70 different languagesAverage user creates 90 pieces of content/month10,000 new websites integrate with Facebook each dayThere are over 250 million mobile Facebook users and they are twice as active as non-mobile usersSource:Facebook statistics 6/20114. Content Sharing5. Start with a Branding GoalHow do you want people to find you?Will you use your name or something else?How much time are you going to invest each day?Each week?Is your goal to replace another strategy?Supplement an existing?6. Facebook Marketing PlanFriendsPage(s)EngagementAdvertising7. FriendsFamily/RelativesReal (IRL) FriendsColleagues/Business AssociatesClients/SphereAcquaintances8. Separate Friends Into Groups9. Advantages of Friend ListsHelps you separate your tailgating buddies from your business colleaguesHelps you control privacy by setting privacy filters to each groupYou can assign friends to multiple listsYou can assign friends to lists when you send/receive a friend invite10. Using Friend Lists in Privacy Settings11. A Few Friend TipsIts better to have 200 friends that you engage with than 2000 you barely knowIt you want to keep your privacy settings open, consider only friending people you know and trustBe considerate of (as well as consider) the privacy of your friends and family12. Facebook PagesPer Facebook, profiles are for individuals, pages are for businessesIf you use your profile for business, your account may be disabled for violating Facebooks TOSYou are limited to 5000 friends on your profile, but can have unlimited fans on your page13. An Easy FixAs of March 2011, users can convert their personal profile to a Facebook PageAll pictures are transferred to the page and all friends become Likes of your pageBe sure to download your other info if you want to hang onto it!Conversion is not reversibleThen, set up a new personal profile and do it correctly!www.facebook.com/pages/create.php?migrate14. Creating a Custom Facebook PageA Facebook Page is a website it has a unique URL, is indexed by search engines and can easily be trackedWhile easy to set up, the challenge with a Facebook Page is how to use it wellKeep in mindyou do not own your content on a Facebook Page; Facebook does15. 5 Essential Elements of a PageContact information for the brand visible and easy to findImage eye catching, clear, uniqueWhat will you offer users?Make it clearor they will leaveCall to action; perhaps Like this pageLinks back to your other sites, profiles, etc.16. Some Ideas for a Real Estate PageCommunity Events TabAllow visitors to make an appointment to see a homeHomeowner Tip of the WeekHave a contest for example a Before and After Remodeling Photo Contest and let visitors vote17. FB Page - DIY or Hire an Expert?Remember, a Facebook Page is a website. It needs to be optimized for search as well asaesthetically pleasingThere are many companies that specialize in custom Facebook pages.Prices can range from $40 - $4000Dont forget your required disclosures!!!18. How to Create a Facebook PageFacebook.com/pages/createChoose your category (Local Business or Place)Fill out the details in the drop-down menuMake sure its complete before publishing your page19. You Have a Page, Now What?Invite friends to fan your pageWhen friends take the time to become a Fan of your page, thank them, welcome themAn easy way to manage Facebook only visit your personal profile before/after business hours.Use your business page during business hours.20. Create a Marketing Plan for Your PageUse a real estate specific application such as Roost, Trulia, Zillow, Altos, etc. to include listing and real estate market informationAdd feeds from your blog, Twitter stream, etc.Determine what to post and how oftenBudget for advertising both on and off Facebook21. EngagementInviting people to Like your page and then not engaging with them is akin to having a party, inviting your friends and then ignoring everyoneIf youre not going to commit to engaging with others, then dont use FB for businessAbide by traditional rules of etiquette and always use proper disclosures22. Advertising on FacebookFacebook is about relationship marketing more than product marketingCreate small, target markets for advertising (not, everyone on FB who lives in Virginia Beach)Know your market who is your typical client?Budget for weeks/months 1 week isnt going to bring resultsFacebook.com/adsmarketing23. Types of Facebook AdsPromote an eventLink to an external websitePromote a Facebook pageAdd a Like button24. Bid for Your Ad25. Monitor PerformanceFacebook.com/ads/manage/campaignsAdvertising Performance:up-to-the-minute details on clicks, impressions, etc.Responder Demographics & Responder Profiles:detailed information on the types of users who are clicking your ad Schedule reports and adjust ad campaigns26. Tips for Facebook AdsDo not write a FB ad like a print adAsk a question, offer a benefitWrite for a small, target group to gain the power of friends and word of mouth marketingMonitor, revise, monitor, revise, monitor, revise27. Thanks for Attending!Email:tina@wolkia.comTwitter:@tinainvirginia, @wolkiaWeb:tinamerritt.info, wolkia.comFacebook.com/realestatetechnologySlideshare:tinainvirginia