Facebook Strategies to Drive Qualified Leads for Real Estate Professionals

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1. Facebook Strategies to Increase Your Online Presence Presented By: Welcome Harrison Blum Social Media Expert Certied Social Media Trainer Z Interactive Dylan Yarter Mobile Marketing Expert Mobile Marketing Consultant The Mobi Monk 2 2. Topics Covered Today Facebook Page Optimization and Fast Growth Techniques Timeless Ways to Build and Grow Your Brand on Facebook How to Mitigate Facebooks Powerful Newsfeed Algorithm Converting Facebook Fans into Qualied Leads Running Facebook Ads Like the Pros Mobile Optimization and Understanding Your Website Trafc Steps to Automate Your Social Media Marketing Resources for Continued Success Todays Agenda 3 3. Download Todays Presentation http://social.zinteractiveagency.com/OldRepublicTitle Download the Presentation 4 4. 97% of Americans say they are more likely to try a product or service if a social network friend recommends it. Fast Facts eMarketer 5 5. Every 1 in 13 people on Earth have Facebook. ! 13 Fast Facts 6 6. There are 500,000 Facebook likes every minute. Fast Facts 7 7. People share 1.3 million pieces of content on Facebook every minute of every day. Fast Facts 8 8. People share 1.3 million pieces of content on Facebook every minute of every day. Fast Facts 8 9. No longer a luxury, social media is a necessity. Fast Facts Marketing: Promoting a product or a service to increase sales. ! Social Media: Online platforms where people connect and communicate 9 10. Facebooks marketing power is in its ability to reach a very focused audience. Fast Facts 10 11. Prole Vs. Page Profile Vs. Page 11 12. What is a Facebook Page? Profile Vs. Page A Facebook page is a public prole specically created for businesses, brands, celebrities, causes, and other organizations. Unlike personal proles, pages do not gain "friends," but "fans" - which are people who choose to "like" a page. 12 13. The advantages to having a Page Profile Vs. Page Not limited to the number of people you connect with. Not separated by the friend request. Access to robust insights allowing you to track marketing efforts and better understand your customer. Access to Facebooks Ad platform and other commercial tools. Not in violation of Facebooks Terms of Service. 13 14. Where to Start Establish your goals and objectives. Dene your audience. Who are you REALLY trying to reach and connect with? Dene your brand personality and tone of voice . Decide your brand differentiator. Understand your consumers journey, pain points and write & share content that helps to improve that journey. Create a content schedule and stick to it. Setting Expectations 14 15. Social Media Content Schedule 15 16. Social Media Content Schedule 86% of posts are published M-F. Engagement is 32% higher on the weekend. eMarketer 16 17. Social Media Content Schedule eMarketer 17 18. Social Media Content Schedule eMarketer 18 19. Social Media Content Schedule Automate Your Efforts Work Smarter. Save Time, Money, and Resources. 20. Social Media Content Schedule 20 21. Social Media Content Schedule Download Pages App 21 22. Facebook Page Optimization Tips Facebook Page Optimization Tips How To Stand Out In A Crowded Marketplace 23. Complete Your Prole Facebook Page Optimization Tips 24. Facebook Page Optimization Tips Write the short and long description of your page Include hours Always Open Make sure you include phone, business email and website Add relevant keywords in the description Add awards and other Milestones 24 25. Choose A Great Name Facebook Page Optimization Tips 26. Facebook Page Optimization Tips Consider Location 26 27. Facebook Page Optimization Tips Consider Your Personal Brand and Continuity 27 28. Upload a Great Prole and Timeline Photo Facebook Page Optimization Tips 29. Facebook Page Optimization Tips 180x180px 815x315px 29 30. Consider Facebook Apps Facebook Page Optimization Tips 31. Facebook Page Optimization Tips 31 32. Facebook Page Optimization Tips 32 33. Facebook Page Optimization Tips 33 34. What should I post? Facebook Content Marketing Tactics Tactics That Are Working Right Now 35. 1. Post Native Video Facebook Content Marketing Tactics 36. Facebook Content Marketing Tactics 36 37. Facebook Content Marketing Tactics Screen Shot from Facebook Insights 38. 2. Share Visual Content Facebook Content Marketing Tactics 39. Facebook Content Marketing Tactics 39 40. Facebook Content Marketing Tactics 40 41. 3. Boost Your Posts Facebook Content Marketing Tactics 42. Facebook Content Marketing Tactics Google Analytics May 1 - June 1, 2014 Specic targeting and a $100 budget yielded a 5,000% lift in Facebook Engagement and a 156% Increase in Website Trafc during a two week long campaign. 42 43. Facebook Content Marketing Tactics Google Analytics 43 44. Facebook Content Marketing Tactics Google Analytics 44 45. 4. Get Creative with Trending Topics Facebook Content Marketing Tactics 46. Facebook Content Marketing Tactics 46 47. Facebook Content Marketing Tactics 47 48. 5. Humor Facebook Content Marketing Tactics 49. Facebook Content Marketing Tactics 49 50. 6. TEST TEST TEST Facebook Content Marketing Tactics 51. Facebook Content Marketing Tactics 52. Facebook Content Marketing Tactics 53. Did you know Growth Techniques 54. The average reach for brand pages is 6%. Locowise - February 2015 Growth Techniques 54 55. Growth Techniques 55 56. Growth Techniques 56 57. 62% of real estate professionals ARE NOT paying for advertising on Facebook. Real Estate Industry Social Media Report 2015 - steps.com.au Growth Techniques 58 58. Very few professionals are doing it and even less are doing it well. Growth Techniques 59 59. 5 timeless steps to generating leads (and prot!) from Facebook Advertising. Generating Leads Using Facebook Ads 60 60. Step 1: Create an offer so good that people would (theoretically) pay for it. Generating Leads Using Facebook Ads 61 61. Generating Leads Using Facebook Ads 62 62. Generating Leads Using Facebook Ads 63 63. Generating Leads Using Facebook Ads 64 64. Generating Leads Using Facebook Ads 65 65. Step 2: Create a landing page Generating Leads Using Facebook Ads 66. Generating Leads Using Facebook Ads 67. Generating Leads Using Facebook Ads 68. Generating Leads Using Facebook Ads 69 69. Step 3: Create your audiences Generating Leads Using Facebook Ads 70. The top 3 performers are: 1.) Website Visitors 2.) Email & Phone Database 3.) Local Suburb (Interest Targeting) Generating Leads Using Facebook Ads 71 71. Generating Leads Using Facebook Ads 72. Generating Leads Using Facebook Ads 73. Generating Leads Using Facebook Ads 74 74. Generating Leads Using Facebook Ads 75 75. Generating Leads Using Facebook Ads 76 76. Step 4: Build your Ads Generating Leads Using Facebook Ads 77. Generating Leads Using Facebook Ads 78 78. Step 1: Choose your objective Generating Leads Using Facebook Ads 79 79. Step 2: Who do you want your ads to reach? Generating Leads Using Facebook Ads 80 80. If you try to target everyone, you will reach no one. Generating Leads Using Facebook Ads 81 81. Step 2: Who do you want your ads to reach? Generating Leads Using Facebook Ads 82 82. Facebook will make suggestions Generating Leads Using Facebook Ads 83 83. Example Interests & Behaviors Generating Leads Using Facebook Ads 84 84. Example Interests & Behaviors Generating Leads Using Facebook Ads 85 85. How much do you want to spend? Generating Leads Using Facebook Ads 86 86. What text and links do you want to use? Generating Leads Using Facebook Ads 87 87. So whats possible? Generating Leads Using Facebook Ads 88 88. Generating Leads Using Facebook Ads 89 89. Step 5: Review, Rene, Refresh, Repeat Generating Leads Using Facebook Ads 90. 1.) Topics 2.) Headline 3.) Copy 4.) Call-to-action 5.) Ad spend 6.) Targeting Generating Leads Using Facebook Ads 91 91. Convert Mobile Trafc Leveraging Free Resources 92. Smartphone Use Is Growing There are over 250 MILLION mobile users in the US alone There are over 310 MILLION mobile devices in the US As of 2013 more people use their mobile device than their PC to go online Mobile searches have grown by more than 400% since 2010 80% of customers abandon a mobile website if they have a bad user experience Mobile Optimization 93. Mobile Differences Corporate Site Menu: relocate to top right corner, maintain the vanishing menu button Call to action: add convenient, highly visible click-to buttons Content: situate the page content in a ow that is more relevant for mobile users, locate video on top Example Customize Mobile Site Mobile Optimization 94. Mobile Design Example Mobile Optimization 95. Mobile Design Social Integration Mobile Optimization 96. Feeling Overwhelmed? Leveraging Free Resources 97. There is help. Leveraging Free Resources 98 98. Harrison Blum Social Media Expert Certied Social Media Trainer ! Z Interactive http://zinteractiveco.com hblum@zinteractiveco.com (970)389-3515 Dylan Yarter Mobile Marketing Expert Mobile Marketing Consultant The Mobi Monk ! The Mobi Monk http://themobimonk.com dylan@themobimonk.com (214)450-6260 Thank You http://social.zinteractiveagency.com/OldRepublicTitle 99