Facebook Strategies to Increase Your Online Presence
Presented By:
Welcome
Harrison Blum Social Media Expert Certified Social Media Trainer Z Interactive
Dylan Yarter Mobile Marketing Expert Mobile Marketing Consultant The Mobi Monk
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Topics Covered Today
•Facebook Page Optimization and Fast Growth Techniques •Timeless Ways to Build and Grow Your Brand on Facebook •How to Mitigate Facebook’s Powerful Newsfeed Algorithm •Converting Facebook Fans into Qualified Leads •Running Facebook Ads Like the Pros •Mobile Optimization and Understanding Your Website Traffic •Steps to Automate Your Social Media Marketing •Resources for Continued Success
97% of Americans say they are more likely to try a product or
service if a social network friend recommends it.
Fast Facts
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Every 1 in 13 people on Earth have Facebook.
!
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Fast Facts
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There are 500,000 Facebook “likes” every minute.
Fast Facts
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People share 1.3 million pieces of content on Facebook every
minute of every day.
Fast Facts
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People share 1.3 million pieces of content on Facebook every
minute of every day.
Fast Facts
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No longer a luxury, social media is a necessity.
Fast Facts
•Marketing: Promoting a product or a service to increase sales. !•Social Media: Online platforms where people connect and communicate
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Facebook’s marketing power is in its ability to
reach a very focused audience.
Fast Facts
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Profile Vs. Page
Profile Vs. Page
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What is a Facebook Page?
Profile Vs. Page
A Facebook page is a public profile specifically created for businesses, brands, celebrities, causes, and other organizations. Unlike personal profiles, pages do not gain "friends," but "fans" - which are people who choose to "like" a page.
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The advantages to having a Page
Profile Vs. Page
•Not limited to the number of people you connect with. •Not separated by the friend request. •Access to robust insights allowing you to track marketing efforts and better understand your customer.
•Access to Facebook’s Ad platform and other commercial tools. •Not in violation of Facebook’s Terms of Service.
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Where to Start•Establish your goals and objectives. •Define your audience. Who are you REALLY trying to reach and connect with?
•Define your brand personality and tone of voice . •Decide your brand differentiator. •Understand your consumer’s journey, pain points and write & share content that helps to improve that journey.
•Create a content schedule and stick to it.
Setting Expectations
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Social Media Content Schedule
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Social Media Content Schedule
86% of posts are published M-F. Engagement is 32% higher on
the weekend.
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Social Media Content Schedule
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Social Media Content Schedule
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Social Media Content Schedule
Automate Your EffortsWork Smarter. Save Time, Money, and Resources.
Social Media Content Schedule
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Social Media Content Schedule
Download Pages App
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Facebook Page Optimization Tips
Facebook Page Optimization Tips
How To Stand Out In A Crowded Marketplace
Complete Your Profile
Facebook Page Optimization Tips
Facebook Page Optimization Tips
•Write the short and long description of your page • Include hours “Always Open” •Make sure you include phone, business email and website •Add relevant keywords in the description •Add awards and other Milestones
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Choose A Great Name
Facebook Page Optimization Tips
Facebook Page Optimization Tips
Consider Location
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Facebook Page Optimization Tips
Consider Your Personal Brand and Continuity
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Upload a Great Profile and Timeline Photo
Facebook Page Optimization Tips
Facebook Page Optimization Tips
180x180px
815x315px
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Consider Facebook Apps
Facebook Page Optimization Tips
Facebook Page Optimization Tips
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Facebook Page Optimization Tips
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Facebook Page Optimization Tips
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What should I post?
Facebook Content Marketing Tactics
Tactics That Are Working Right Now
1. Post Native Video
Facebook Content Marketing Tactics
Facebook Content Marketing Tactics
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Facebook Content Marketing Tactics
Screen Shot from Facebook Insights
2. Share Visual Content
Facebook Content Marketing Tactics
Facebook Content Marketing Tactics
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Facebook Content Marketing Tactics
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3. Boost Your Posts
Facebook Content Marketing Tactics
Facebook Content Marketing Tactics
Google Analytics May 1 - June 1, 2014
Specific targeting and a $100 budget yielded a 5,000% lift in Facebook Engagement and a 156% Increase in Website Traffic during a two week long campaign.
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Facebook Content Marketing Tactics
Google Analytics
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Facebook Content Marketing Tactics
Google Analytics
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4. Get Creative with Trending Topics
Facebook Content Marketing Tactics
Facebook Content Marketing Tactics
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Facebook Content Marketing Tactics
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5. Humor
Facebook Content Marketing Tactics
Facebook Content Marketing Tactics
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6. TEST TEST TEST
Facebook Content Marketing Tactics
Facebook Content Marketing Tactics
Facebook Content Marketing Tactics
Did you know…
Growth Techniques
The average reach for brand pages is 6%.
Locowise - February 2015
Growth Techniques
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Growth Techniques
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Growth Techniques
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62% of real estate professionals ARE NOT paying for advertising
on Facebook.
Real Estate Industry Social Media Report 2015 - steps.com.au
•There are over 250 MILLION mobile users in the US alone •There are over 310 MILLION mobile devices in the US •As of 2013 more people use their mobile device than their PC to go online
•Mobile searches have grown by more than 400% since 2010
•80% of customers abandon a mobile website if they have a bad user experience
Mobile Optimization
Mobile DifferencesCorporate Site
Menu: relocate to top right corner, maintain the vanishing menu button
Call to action: add convenient, highly visible click-to buttons
Content: situate the page content in a flow that is more relevant for mobile users, locate video on top
Example Customize Mobile Site
Mobile Optimization
Mobile Design Example
Mobile Optimization
Mobile Design Social Integration
Mobile Optimization
Feeling Overwhelmed?
Leveraging Free Resources
There is help.
Leveraging Free Resources
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Harrison Blum Social Media Expert Certified Social Media Trainer !Z Interactive http://zinteractiveco.com [email protected] (970)389-3515
Dylan Yarter Mobile Marketing Expert Mobile Marketing Consultant The Mobi Monk !The Mobi Monk http://themobimonk.com [email protected] (214)450-6260