(NAPS)—Whether it’s reunitingwith old friends, sharing picturesor asking for recommendations,people are relying on Facebookmore and more to manage theirdaily lives. According to Nielsen’sState of the Media: Social MediaReport, Americans spend moretime on Facebook than any otherwebsite. With 800 million activeusers who average more than sixhours a month on the networkingsite, it’s no surprise that Facebookis affecting how we connect withother people, seek out advice andeven buy homes.

“For today’s homebuyers andsellers, one of the most convenientways to identify, research and con-nect with a real estate profes-sional is through Facebook,” saidBev Thorne, CMO of Century 21Real Estate LLC. “When youthink about it, Facebook is allabout relationships, a very impor-tant thing when you’re searchingfor someone to guide you through

one of the most significant movesyou’ll make in life.”Giving Homebuyers and Sellers

Real Estate Tools Online Today’s new generation of

homebuyers are increasingly turn-ing to their social networks tobegin their searches rather thanwalking into an office and seekingthe help of a real estate profes-sional. Whether they realize it ornot, users are singlehandedlymaking Facebook the latest word-of-mouth marketing powerhouse.These devoted users, 50 percent ofwhom return daily, aren’t justsharing gossip and pictures withfriends—they’re asking for andsharing advice.

Buyers and sellers can restassured—real estate professionalsare taking notice of their desire toconnect via Facebook. Realtorsrecognize the impact Facebookcan have on their business andare putting more effort into theirpresence in order to connect with

potential clients and develop rela-tionships through the site, oftenthrough the use of specializedapplications (apps).

For example, the CENTURY 21®

Application for Facebook lets CEN-TURY 21® Brokers customize theirlanding page and connect withexisting and potential new clientsdirectly through Facebook. Withinformation on current listingsand homebuyer and seller toolk-its, the app provides people withall the information they need tostart their home buying or sellingprocess, without ever leavingFacebook.

Tips for home buyers and sellers using Facebook:

• Ask your friends forinput. Facebook is a way to reachout to several friends and neigh-bors all at once to ask for theiradvice on local real estate professionals they’d recommend.

• Check out local realestate agents’ Facebookpages. Before deciding whetheror not you want to reach out to areal estate professional, spendsome time on their Facebookpage—it should give you someinsights into their services andspecialties.

• Pay attention to content.A sign of a reliable, knowledgeablereal estate professional is thatthey regularly share local marketnews and trends while con -sistently engaging with their network.

• Look for addit ionalresources. Many real estate professionals will offer tools, suchas the ability to view current listings and mortgage calculators,making Facebook your one-stopshop for real estate research.

For more information, visitwww.facebook.com/century21 tofind an agent or begin your property search.

Facebook Is About Connecting With Friends, Sharing Pictures And…Buying Homes

Did You Know?The CENTURY 21 Application for Facebook lets brokers

connect with clients directly through Facebook withinformation on current listings, homebuyer and sellertoolkits, live Twitter and blog streams to provide peoplewith all the information they need for home buying orselling. Learn more at www.facebook.com/century21.

Many real estate professionals are taking things a step further to providetheir community with all they have to offer directly through Facebook.

Tips for homebuyers and sellers./// Facebook Is About ConnectingWith Friends, Sharing PicturesAnd...Buying Homes