Facebook For Real Estate Facebook For Real Estate

Created to help Realtors succeed in developing relationship marketing

opportunities using their sphere of influence on

Facebook.

Created to help Realtors succeed in developing relationship marketing

opportunities using their sphere of influence on

Facebook.

Thank you!West Hawaii AOR

Thank you!West Hawaii AOR

Julie Ziemelis- Ziemelis Digital Marketing

Blogger for:Facebook.com/

Tips4RealtorsUsingNewMediaFacebook.com/365Konawww.365Kona.com

Julie Ziemelis- Ziemelis Digital Marketing

Blogger for:Facebook.com/

Tips4RealtorsUsingNewMediaFacebook.com/365Konawww.365Kona.com

What we will cover todayWhat we will cover today

1. Overview of using Facebook-Posting updates and pictures, setting privacy settings, tagging, etc

2. Starting the conversation on Facebook, building your sphere of influence

3. Five ways to look like a star and five ways to look like a spammer. 

4. Using Facebook business pages to promote you and your market/lifestyle expertise

1. Overview of using Facebook-Posting updates and pictures, setting privacy settings, tagging, etc

2. Starting the conversation on Facebook, building your sphere of influence

3. Five ways to look like a star and five ways to look like a spammer. 

4. Using Facebook business pages to promote you and your market/lifestyle expertise

Why should you be on Facebook?

Why should you be on Facebook?

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Be where your referrals are

Top 4 Reasons to Use Facebook for businessTop 4 Reasons to Use Facebook for business

1. Stay connected with past clients. 2. Remind your sphere you are a

Realtor. 3. Listen to conversations and be there

when people start talking about selling and/or buying a home.

4. Become a trusted adviser by offering recommendations and showing influence.

1. Stay connected with past clients. 2. Remind your sphere you are a

Realtor. 3. Listen to conversations and be there

when people start talking about selling and/or buying a home.

4. Become a trusted adviser by offering recommendations and showing influence.

Why Realtors Are Hesitant To Use Facebook

Why Realtors Are Hesitant To Use Facebook

They don’t understand the privacy settings and hence don’t know how to filter private and public posts.

They don’t want other Realtors to have access to their personal friends and clients.

They don’t understand the privacy settings and hence don’t know how to filter private and public posts.

They don’t want other Realtors to have access to their personal friends and clients.

Afraid they will post something to someone else’s wall or their own wall and don’t know who can actually see it.

They don’t understand “the technology”

They don’t know how to avoid being inundated with friend requests

They don’t know how to allocate time for using Facebook.

Afraid they will post something to someone else’s wall or their own wall and don’t know who can actually see it.

They don’t understand “the technology”

They don’t know how to avoid being inundated with friend requests

They don’t know how to allocate time for using Facebook.

HELP IS HERE!

Four Things To KnowFour Things To Know

Profile page Wall Newsfeed Sending private messages

Profile page Wall Newsfeed Sending private messages

Profile PageProfile Page

Your profile page should contain as much contact information about you as possible for people to connect with you.

Your profile page should contain as much contact information about you as possible for people to connect with you.

Profile Page Profile Page

YOUR WALLYOUR WALL

The “Wall” is where you post your “status updates”. Unless you change your privacy settings, anything you post here is visible to ANY of YOUR friends.

The “Wall” is where you post your “status updates”. Unless you change your privacy settings, anything you post here is visible to ANY of YOUR friends.

How Do I Post Something On My Wall?

1: First decide whether you want to share a status update, question, photo, link or video

2: Click the corresponding link at the top of your Wall.

To change who can see your post, select the lock icon drop-down menu below the post.

3: Press the blue "Share" button in the lower right corner to add the post to your Wall.

1: First decide whether you want to share a status update, question, photo, link or video

2: Click the corresponding link at the top of your Wall.

To change who can see your post, select the lock icon drop-down menu below the post.

3: Press the blue "Share" button in the lower right corner to add the post to your Wall.

Sharing with a small group of friends:

Sharing with a small group of friends:

Use the Groups feature to share content with a select group of people, like family members, your soccer team or your book club.

Use the Groups feature to share content with a select group of people, like family members, your soccer team or your book club.

Your “Newsfeed”Your “Newsfeed”

Things you share will appear as posts on your profile, and can appear in News Feed.

(To control whether or not specific people have the option to view your stories, you can change the privacy settings for each piece of content you post.)

Things you share will appear as posts on your profile, and can appear in News Feed.

(To control whether or not specific people have the option to view your stories, you can change the privacy settings for each piece of content you post.)

PRIVACY PRIVACY

Use the Privacy Settings on Facebook to control who can see what

Use the Privacy Settings on Facebook to control who can see what

Public Search Listing Public Search Listing

Creating ListsCreating Lists Lists help you “bifurcate” your

messages. Create lists to help you separate

friends, family, business relationships, potential clients, etc.

By using lists combined with the privacy setting, you can separate business from personal

Lists help you “bifurcate” your messages.

Create lists to help you separate friends, family, business relationships, potential clients, etc.

By using lists combined with the privacy setting, you can separate business from personal

Tagging Photos Tagging Photos

Take group shots and “tag” your friends, influencers, etc.

Use tagging to alert people to a great photo, upcoming event, “digital postcard” as a way to say “hi” and for FUN!

Your tagged photos of others will appear along the top of their Wall.

Take group shots and “tag” your friends, influencers, etc.

Use tagging to alert people to a great photo, upcoming event, “digital postcard” as a way to say “hi” and for FUN!

Your tagged photos of others will appear along the top of their Wall.

Starting The ConversationStarting The Conversation

Post about the things you find interesting in life

DON’T post your listing info Share interesting links, pictures,

etc. Take interesting pictures and video Be Unique, Be You!

Post about the things you find interesting in life

DON’T post your listing info Share interesting links, pictures,

etc. Take interesting pictures and video Be Unique, Be You!

LISTENLISTEN

Go to your friends walls and see what is going on in their lives.

See if any of their friends are discussing topics that you can comment on.

Go to your friends walls and see what is going on in their lives.

See if any of their friends are discussing topics that you can comment on.

ENGAGEENGAGE

“Like” comments to show you were there

Comment when appropriate DON’T sell yourself Keep it light and positive Be helpful by offering

recommendations and referrals

“Like” comments to show you were there

Comment when appropriate DON’T sell yourself Keep it light and positive Be helpful by offering

recommendations and referrals

Gather New FriendsGather New Friends

Collect cards at Chamber meetings, service clubs, PTA, Affiliate members.

Ask to be a friend and WHY..don’t just send a friend request.

Personal messages get you a friend a lot more often and show you “get” the etiquette.

Collect cards at Chamber meetings, service clubs, PTA, Affiliate members.

Ask to be a friend and WHY..don’t just send a friend request.

Personal messages get you a friend a lot more often and show you “get” the etiquette.

Be A Hero-Not A ZeroBe A Hero-Not A Zero

Basic Netiquette of using Facebook and other other social networks

Basic Netiquette of using Facebook and other other social networks

10 Basic Rules:

1. Be helpful

2. Be positive

3. Spread referrals with ease and grace

4. Share housing news with those that want it

5. Don’t engage in gossip or negativity online

6. Write as if EVERYTHING you post is public

7. Don’t tag unflattering pictures of your friends

8. Use social media for social good

9. Be professional--ALWAYS

10. Use correct grammar and spelling

The Case for FB Business Pages

The Case for FB Business Pages

Business pages help you keep your professional life separate from your private life

ANYONE can like your business page, whereas only your friends can see your wall.

An avenue to show area expertise, helpfulness and value

Business pages help you keep your professional life separate from your private life

ANYONE can like your business page, whereas only your friends can see your wall.

An avenue to show area expertise, helpfulness and value

“CREATE NEW BUSINESS PAGE”

Remember: The ROI is relationships

Remember: The ROI is relationships

What you are investing in and selling is relationships with other people.

What you are investing in and selling is relationships with other people.

Mahalo!Mahalo!

Email: Julie@Ziemelis.com About me: Google-Julie Ziemelis

Check out marketing tips at Facebook.com/RealtorTips4NewMedia

Email: Julie@Ziemelis.com About me: Google-Julie Ziemelis

Check out marketing tips at Facebook.com/RealtorTips4NewMedia