Facebook for Real Estate: How to Grow Your Bottom Line Using

Facebook

Dave & Carrie KerpentheKbuzz Founders

August 19, 2009

Welcome!

Two ways to ask questions:

1.Facebook: Visit our Facebook Page and post on the wall: http://facebook.com/thekbuzz

2.Post questions in the webinar “Question” bar

And now…it’s time for PRIZES!

About theKbuzz- Company was formed when its founders were married on a ballfield, in a sponsored wedding that garnered $100,000 in sponsorships and $20,000 for charity– attracting national and international press.

- Social Media and Word of Mouth Firm dedicated to authentically amplifying the conversation around our clients.

- Provide strategy and execution for clients entering the social media space

- Winner, 2008 WOMMIE, from the Word of Mouth Marketing Association

-In 2009, have built and managedOver 100 Facebook Fan Pages

•Email and Text Messaging data source 2008 MRI•Google data source to ComScore•Social media data source 2008 Cone Institute Study

The Shocking TruthAs many people use social media as use email!

This number will only grow!

In September 2008, a study on social media was completed by The Cone Institute. It found:

– 60% of Americans use social media.

– 93% of those Americans believe that companies should have a presence on those social mediums

– 85% believe that companies should not only be present, but should regularly interact with their customers on social media.

What this means for you…

Word of Mouth has always been the best form of advertising for the real estate business.

Friends will always take advice from friends.

But with Social Media, the definition of But with Social Media, the definition of “Friends” has changed drastically“Friends” has changed drastically

Joining the conversation using

How a real estate agency can join the conversation through

Facebook Fan Pages

There are over 250 million users of Facebook,

many of whom spend time over 2 hours per day on the site.

It’s not just for kids anymore! The most rapidly growing demos on the most rapidly growing social network are women 55+!

Targeting opportunities are unparalleled! You can target by:

age, zip code, marital status, children, interests, and pets,

and hundreds of other keyword categories.Facebook‘s natural virality

allows users to endorse your center with the click of a button to hundreds of

their friends.

Facebook‘s natural virality allows users to endorse

your center with the click of a button to hundreds of

their friends.

How to Make a Facebook Fan Page

Click on Advertising

Scroll down to the bottom of your homepage and click advertising.

Click Pages

Click Create a Page

Getting Started

Select your page category and name. Type in your electronic signature and click

Create Page

Your Facebook Page

This is what your page will look like.

Click Edit Information

Edit Information

Enter your information and click Save Changes.

Detailed Information

Enter your detailed information and click Save Changes.

Click Done Editing

Change Profile Picture

Move your cursor over to the profile picture and click Change Picture

in the top right corner.

Click Upload a Picture

Choose a Profile Pic / Logo

Click Browse and select the picture you want as your profile picture.

Then click Open.

Click on the “Write Something” Box

Enter the Text You Want

Landing Page

Click on Wall. Then Click on Settings in the top right corner.

Landing Page

Select which page you would like your landing page to be.

Example Landing Page

The Welcome Tab landing page was made with an app called FBML (Facebook’s

version of HTML)

Click Edit Page

Edit Page

Here you can edit all your applications.

Add Applications

Reviews

Video

Photos

Events

You can also include other free apps like YouTube Box and FBML. Some good paid

apps include Home Search.

Publish Page

When you’re ready, click Publish This Page to make your page visible to the Facebook

community.

Update Regularly with Engaging Content

To fan our new Real Estate Social Media Best Practices page click here:

http://thk.bz/D

Facebook Best Practices:

– Make your Public Profile a place filled with valuable content.

– Give your fans a reason to become fans.

– Use updates to ask questions and elicit response, not deliver press releases

– Engage fans through creative content

– Think of your page in terms of being for your fans, not being for your brand

– Hypertarget with Social Ads and with Updates

Facebook Best Practices Continued:

– Give fans reasons to post content on your profile page

– Worry less about developing a custom good application, and worry more about creating good conversation

– Monitor conversation

– Thank and respond to the positive – Respond even more diligently to the negative!

Using Facebook Ads to Target a Local Audience

Facebook Ads

So You’ve Got A Page, and

your ready to advertise

Is your town REALLY on Facebook?Here’s how to check…

Facebook Ads

Let’s make a facebook

ad for Bellmarc Realty in

NYC

Facebook Ads

A snapshot of US

Facebookers over 18.

Facebook Ads

A snapshot of those within 25

miles of New York, NY over 18.

Hypertarget Buyers and Sellers

Some examples of real estate agencies who get it right:

Crete Homes

They use flickr to post beautiful

pictures of homes for sale.

http://tr.im/Crete

EWM Realtors

This Southern Florida Real Estate agency

shows great use of the YouTube app.

http://tr.im/EWMreal

Burnett Realty

Burnett Realty uses videos to show off their

properties in an interactive way.

http://tr.im/Burnett

Bellmarc Realty

Posts not only listings but also

interesting articles about

NYC real estate.

http://tr.im/Bellmarc

iBuy Realty

iBuy Realty posts

constant updates and

gets feedback from fans.

http://tr.im/iBuyRealty

Dedicated Realty has detailed posts about listings with pictures and even has potential bites right on the page!

Dedicated Realtyhttp://tr.im/Dedicated

This real estate franchise has a great number

of fans and lots of interactions.

ERA Real Estatehttp://tr.im/ERAreal

Exotiq Real Estate

Exotiq Real Estate has over 1,000 fans and more than 60 photo albums to

show off their properties.

http://tr.im/Exotiq

Island Realty

Great use of events and

photos.

http://tr.im/IslandRealty

Great use of Custom Tabs!

Sacramento Homeshttp://tr.im/SacHomes

Some things to do first.

Link to different TABS!

Research your brand on Facebook. Research your competitors.

Look at what you like and what you don’t.Develop your strategic vision.

Sketch out what you are looking to do. Who do you want to reach, and what do you want to

tell them when they find you!Hint: Get familiar with Static:FBML!

Facebook Social Ads: Now you can link them to specific tabs on your public profile!

Hint: Test out some HIGHLY targeted ads to minimize cost

The PageStarter

http://www.facebook.com/pagestarter

http://thepagestarter.com

Includes:

•Up to 3 drafts of a Custom Built Page featuring inclusion of applications such as fan calls to action, custom response forms, graphics interface, ecommerce links, RSS readers, etc.

•(3) 60-minute phone consultations with a theKbuzz Director of Buzz to determine strategy & implementation tactics

•Updating of the page including content monitoring, reputation management, regular posting, etc. for 60 days

•A custom Growth Plan for your page-- so that you can continue the momentum

•A webinar featuring tips for moving forward with your page

•$100 of hypertargeted Facebook social ads directed towards your fan page and instructions on how to continue and maximize the impact of social ads

We’ll build your business a comprehensive page on the social

network of your choosing with interactive forms, html, & features to optimize your

businesses.

Ways theKbuzz Can Help You:Free resources from theKbuzz: Visit our blog

BuzzMarketingDaily.com or our Facebook Page http://Facebook.com/theKbuzz for constant tips on your entrance into the social media space.

For Seamless strategy and execution… thePageStarter:

http://thePageStarter.com

USE CODE “CLIENT” FOR

50% OFF– FIRST 50 SIGNUPS ONLY.

Looking for a complete social media strategy, plan & execution? Try Social Ideation! Email dave@thekbuzz.com or call 718.416.2899.

Use Your $25 Free Facebook Ads to Experiment!

Coupon Code:http://thk.bz/F

Publicize your Real Estate agency with a Facebook ad on us!

Thank You!

Follow us @thekbuzz on Twitter(Also @carriekerpen and @davekerpen)

Fan us @ http://facebook.com/thekbuzz

Link in with us @ http://tinyurl.com/kbuzzlink

Or, call us anytime @718-416-2899