Facebook For Real Estate -- 101

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This is an introduction on how to use Facebook for Real estate and other businesses who focus on client relations. Topics include: what is facebook, who uses facebook, how to get started, what to put in your profile, goal setting, how to make contacts, how to manage your account and more!


  • 1.Facebook For Real Estate

2. Goal:to learn how Facebook can Enhance Real Estate Marketing 3.

    • Class Topics:
    • What is Facebook?
    • How many people are using Facebook?
    • Using Facebook as a Real Estate tool
    • Goal Setting & Accountability
    • Create a Free account with Facebook
    • Build your Facebook Profile
    • Adjust your Profile, Privacy and Email Settings
    • Make friends on Facebook
    • Manage your Facebook Account
    • Cross Promote your Facebook Account


    • What is Facebook?
  • Facebook isthe largest social network in the world
  • Neilson recently reported that 3 out of every 10 people online in the world were using Facebook
  • More than 100 million users log on to Facebook at least once each day
  • More than two-thirds of Facebook users are outside of college
  • The fastest growing demographic is those 35 years old and older


    • What is Facebook?
  • Facebook is an incredibly powerful social networking tool and real estate thrives in healthy communication.
  • Ergo,savvy real estate agents can leverage the vast reach of Facebook to reach past and future clients with real estate information.


    • How many people use Facebook?
  • More than 200 million active users (users who have returned to the site in the last 30 days)
  • More than 100 million users log on to Facebook at least once each day
  • More than two-thirds of Facebook users are outside of college
  • The fastest growing demographic is those 35 years old and older


    • How many people use Facebook?
  • Average user has 120 friends on the site
  • More than 3.5 billion minutes are spent on Facebook each day (worldwide)
  • More than 850 million photos uploaded to the site each month
  • More than 8 million videos uploaded each month
  • More than 1 billion pieces of content (web links, news stories, blog posts, notes, photos, etc.) shared each week


    • How many people use Facebook?
  • More than 2.5 million events created each month
  • More than 25 million active user groups exist on the site
  • About 70% of Facebook users are outside the United States
  • There are more than 30 million active users currently accessing Facebook through their mobile devices.
  • People that use Facebook on their mobile devices are almost 50% more active on Facebook than non-mobile users.


    • Why should a Realtor have a Facebook account??
    • You will be able toconnect with your spherein a faster and more cost effective way
    • FaceBook willkeep you Top of Mindwith your sphere
    • You can learn interesting anduseful information about your sphere
    • It allows you to be both a person and a professional at the same time
    • It has themost in depth privacy filtersof any social site
    • FaceBook is on its way to become the way we connect with all other sites


  • Create your Facebook Account

Go to:http://facebook.comand sign up for a free account All you need to create your account is a valid email address , but it is also a good idea to have some photos and text ready to fill your profile. 11.

  • Build a Searchable Facebook Profile

Share authentic professional and personal informationin your Facebook profile.Be engaging and genuine; leave the sales pitch at home.For many agents, this meanswriting a new bio in the first person. People will connect to you through the searches they conduct; keep that in mind and use keywords wisely.Mention places you have lived and visited , organizations you belong to, and other concrete information. 12.

  • Build a Searchable Facebook Profile
  • Basic Information & Contact information
  • About Me
      • Fill this section with your condensed personal bio(250 words is fine)
      • Use an active voice full of tangible descriptions (thinksearchability !)
      • Share your favorites (books/quotes/etc) to make new connections
  • Education and Work History
      • Mention specific schools and companies
  • Photos
      • Of yourself and your listings (organized in albums)
      • Tag people and places
  • Videos
      • Of yourself and your virtual tours
  • Links to your personal website(s)


  • Adjust your Facebook Settings


  • Adjust your Facebook Settings


  • Identify your goals
    • To reconnect with past clients
    • To form relationships with new groups
    • To increase awareness for my business
    • To promote my listings to a targeted group


  • Set your Budget
    • How much time can you invest to get set up?
    • How much upkeep will you give your page?
    • When will you work on your Facebook page?
    • How long will you spend on Facebook each week?
    • Will you use Facebook through a mobile device?


  • Make Friends on Facebook
    • With your permission, Facebook will search through your email contact lists to help you find friends.
    • Facebook will recommend friends based on your connections; check here once a week for updates
    • You can also find new friends by searching through your current friends profiles


  • Make Friends on Facebook


  • Make Friends on Facebook


  • Organize your Friends into Groups


  • Manage your Facebook Account

Share Whats on your Mind; its the easiest way to keep your profile fresh and create social buzz about your business. 22.

  • What to write about
  • Specific information about the local real estate market
  • News about your listings
  • News about your real estate brokerage
  • News from your local real estate boards
  • Local area news that effects real estate
  • Financial news that effects real estate
  • Listings updates
  • Open House information
  • Home sales from specific neighborhoods you farm
  • What you are currently doing for your clients
  • Professional groups you belong to
  • How you are enhancing your business
  • Links to everything else you do


  • Engage your Friends
  • Like your friends posts and updates
  • Comment on what your friends write
  • Ask questions!
  • Include your friends in a Note
  • Poke your friends
  • Share links, photos or videos
  • Start a Discussion
  • Invite friends to an event
  • Join a Cause
  • Build a Fan Page


  • Cross Promote your Facebook Account

25. Social Profiles Plaxo Digg 26. Profile Badge 27. Within Videos Erica Vautier 28. Your personalBiography 29. Business Cards 30. Personal Letters 31. Listing Signs /ericavautier 32. Property Flyers 33.

  • Facebook Presentation byErica Vautier