Social Media Bootcamp Facebook

Agenda 1. Drivers vs. Channels 2. Facebook Fun Facts 3. Big Picture Things - Strategy 4. Brands on Facebook 5. Messaging & Community 6. Facebook Apps & Promotions 7. Facebook Ads 8. Questions

Example of a Driver Examples: Blogs, Podcasts, Instagram, YouTube

Example of a Channel Examples: Facebook, Twitter, Pinterest, LinkedIn, Google+, YouTube

Facebook Fun Facts Launched February 2004 by Mark Zuckerberg

Facebook Fun Facts Initially exclusive to college students

Facebook Fun Facts Opened to the public, increase in 40+ demographic

Facebook Fun Facts Held initial public offering (IPO) in May 2012

Facebook Fun Facts 1.11 billion users x 4

Facebook Fun Facts 80% of U.S. social network users prefer to connect with brands through Facebook

Facebook Fun Facts 55% of people over 25 have to login to Facebook at least once a day (61% people