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Twitter, Facebook, LinkedIn. Social Networking and Branding for the Real Estate Professional
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Twitter, Facebook, Linked In
Social Networking and Branding for the Real Estate Professional
Marieke Henselma-ree-ka
Since 1999:Online Marketing
Since 2006:Branding Personality
Branding Personality
Consumer brands +
Personal brands
BusinessWiseApril 2007
#2 best selling business book on Amazon.co.uk
Newest book - Oct 2009:Social Media Strategies
for Your Restaurant Business
Today:
How to get listings?How to get houses sold?
Why social media?
Marketing is changing
Not only different marketing channels, …
…it’s a different way of communicating
usesocial media to communicate
PeopleYour customers
Connect with your target audience
3,000 people Google “anaheim house”every day
People are still buying a house
People search for a house to buyon the internet
Who are your customers?
What is your ideal client?
How to reach my ideal client?
Q: What is your most important sourceof new customers?
Word-of-mouth
More customers?
More word-of-mouth
Do people know you exists?Do people think of you when they think of
“real estate agent Anaheim”?
Did you show them a house before?
Have they experienced what makes you
stand out?
Social Media is…
Word-of-mouth on steroids
Feed your customers…
…with positive experiences
Tools
Google Search
Google Maps
Users can join groups
Connect with friends
Send them messages
Facebook Page
1.4 million fans
Connect with your customer
Listen to customer feedback
People will find you on LinkedInby your profession
Ask for recommendations
More relevant for commercial realtors
Foursquare
Promote your Open House& new listings
Social media in plain english
Join the conversation
Start the conversation
What’s your story?
Share information
Don’t sell!
Content
Create once
Share as many times possible
Follow up is personal
Listen!
Get them in the door
Stay in contact
Reward loyal customers
Generate new ones!
