Facebook ads for real estate professionals may 2012

Why Use Facebook Ads?

www.moneymaker4agents.com

Introduction


Atim Ukoh Director of Social Media at Webtech Dezine Email me: [email protected] Type your questions in the chat box after the webinar We offer CEU Courses at www.e2000training.com We also offer a Listing Presentation software www.realprosuccess.com

mailto:[email protected]

http://www.e2000training.com/

http://www.realprosuccess.com/

Initial Analysis

• Do you see your computer as a platform to build your database?

• Think about what you are doing now to build your clientele?

• What are your marketing costs?

• Do you see Facebook as a prospecting tool?


The Process

• Identify your goals

• Know your audience

• Make a list of your keywords

• Gather relevant content

• Lurk for a while

• Set a strict budget

• Be ready to offer incentives

• Be Creative

• Keep Track of what’s working


What should you advertise?

• Advertise your listings

• Advertise your Facebook Business Page

• Advertise your Website

• Advertise an important(interactive) blog

• Advertise Open Houses


How to set up Facebook Ads

• Live demonstration

• Your Title Text allows: 25 Characters

• Your Body Text allows: 90 Characters

• Always select CPC instead of CPM

• Select a Targeted audience

• Remember to put the appropriate link for what you are advertising.


How to write Ad Copy?

How to write Ad Copy?

• Keep your wording Simple

• Attract Attention – make your ad stand out from the crowd

• Arouse Interest – really make them care about what you’re offering

• Make Them Desire To Take Action

• Take Action – what do you want prospects to do if they’re interested? Call you? Visit your website? Make what you want them to do clear!

• Write In Descending Priority- State your most important point first, your second most important point second, and so on


Strategies to use

• The information for the ad and landing page must correlate.

• Pick key landmarks in the area of the open house and run a contest for a free gift card from that landmark.

• Use landmarks as a selling point for your listings

• Emphasize the key features of the new listing.


Do Not!

• Have a headline that reads; “wow beautiful 2br condo for sale”

• Advertise to people that are not in your target market- waste of advertising dollars.

• Set an elaborate budget...Start Small!


What to do after Lead Generation?

• Create a solid Follow-Up System

• Your Follow Up System should involve relevant content

• The MoneyMaker system has a great back-end follow up system. The drip campaigns where you can supply these leads with information they are looking for is very essential to converting your leads to customers. Make sure to sign up for The Level 1-3 training if you haven’t. learn how to use the tools in the back-end of your site.

Treat Prospecting As Your Career’s Lifeblood


Finally!

• Social Media = Great content.

• Do you read the Market Watch every month?

• Set-Up Google alerts for real estate news in your area and also for other information your clients may be interested in.

• Set up your MoneyMaker Newsletter with this content from the back-end to go out to your database.


Questions

• Type in the chat box or email them to [email protected]

• Register for Level 1-4 Training sessions from the admin section of your site.

• Email about the social media set-up package

• Like Gabrielle Jeans on Facebook: www.facebook.com/smartagentnow

• For Non-MoneyMaker Clients: Start a free trial: www.mmtrial.com


mailto:[email protected]

http://www.facebook.com/smartagentnow

http://www.mmtrial.com/

Education

Facebook ads for real estate professionals may 2012