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Facebook Marketing
Hands on Workshop:
Facebook for Business (Beginner Level)
Create a Facebook Page that CONVERTS leads
Learn how to attract the right Buyers and Sellers
MEET THE TEAM
IRWIN REPINSKYBranch Manager | Marketing Expert
JONATHAN GOLDSTEINHead of Marketing & Social Media
Today’s Lesson
What Is Marketing?
How Can I Use Facebook To Market
Myself As A Realtor?
How Can I Stand Out?
How Can I Optimize My Facebook
Business Page?
CREATING A FACEBOOK PAGE
Business Page Teardown
About Page Teardown
Photo Sharing TeardownQuick Facts
- 75% Professional/Business related
- 25% Personal
Professional Posts:
- Add value by displaying current listings
- Provides new information
Personal Posts:
- Humanizing quality
- Display likability+trustworthiness
Posts Per Week Vs. Interactions Per Post
TAKEAWAY: POST FREQUENCY ≠ HIGHER ENGAGEMENT
Interactions Per Post
Quick Facts
- Realtors/Real Estate Companies that post less than once a week receive the most engagement
- Those that post more than 10x a week receive the least engagement
What Makes a Good Post?
ALWAYS ADD VALUE
4 Essential Categories
1) Information○ Provide Information That Adds Value → “What just happened?”
2) Analysis○ Analysis of Information → “What does it mean that this happened?”
3) Assistance○ “How to Avoid This Bad Thing” OR “How to Have This Good Thing Happen”
4) Entertainment○ Provide Relief and Add Levity → “Funny Videos/Photos/Moments”
What Should My Posts Include?
Images
Videos
links
content
Today’s Takeaways
- Create a business page that that is INTERESTING, ENGAGING, and YOU
- When sharing content, think about YOUR target customer and how you can ADD value
- Everyone is different. Experiment by testing different kinds of post and see which ones get the most engagement (i.e. photos, links, videos or articles)
STAY AFTER AND TALK
TO US!
JONATHAN GOLDSTEINM: (732) 865-3735E: [email protected]
For More Personalized Help...Reach Out and Say HI!
Still feel lost?
Need help creating a Social Media Plan?
Just want to chat about marketing strategies?
IRWIN REPINSKYM: (732) 887-2451E: [email protected]
