Laura Dekker

Research Manager | SKIM Europe

Get it right! Use the correct medical terminology to engage your audience

Digital century driven by information

How can you ensure that your marketing message is being captured by physicians?

How to engage physicians?

FMCG marketing lost in translation

Pitfalls for medical marketing

“bypass”

shuntirovanie pontage bypass

“infantile scurvy”

osteapathia hemorrhagica infantum

Barlow’s disease Möller-Barlow’s disease Barlow’s syndrome Cheadle-Möller-Barlow syndrome

vitamin C deficiency syndrome hemorrhagic scurvy

“surgery”

medical performance

medical facility

Online chat groups to capture terminology

Use medical terminology to engage