Engage Me!! How gamification can engage your audience

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Presentation at DiG Festival 3rd October 2013.

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<ul><li>1.Startup ScienceEngage Me!! How gamification can engage your audience Presentation at DiG Festival 3rd October 2013 Theresa Lim CEO &amp; Founder</li></ul> <p>2. Startup Science325Web-based Gamified Platform Audience Engagement Lead Generation 3. The ProblemStartup ScienceBORED DISENGAGED 4. What is audience engagement?Startup ScienceThe measure of an organizations ability to create a BRAND COMMUNITY and galvanize it to ACTION in ways that go BEYOND ONE-TIME TRANSACTIONS. Engagement is about creating MULTIPLE, EVER-DEEPER interactions that occur over MULTIPLE CHANNELS and tactics. Source: Digital Playbook by the Centre for Exhibition Industry Research, August 2013 5. Startup SciencePromote attendee engagementnot during the event???!?Source: Digital Playbook by the Centre for Exhibition Industry Research, August 2013 6. The Million-Dollar QuestionStartup ScienceWhat can engage online &amp; offline/real-world audiences? 7. Sure Sex Can engageBUT really?!!?!!Startup Science 8. Magical Marketing/Content Can EngageStartup Science 9. Giveaways Can Engage.Startup Science 10. Fun Games Can Engage tooStartup Science80 million players vs Highest Prime Time TV show = 21 million viewers 11. Startup ScienceWhat things are FUN?Problem Solving WinningExploring Surprise RecognitionCollecting Customization 12. Addictive if you can get in the Flow ZoneStartup Science 13. What is Gamification?Startup ScienceProcess of using game thinking and game mechanics to solve problems and engage users [in non-game contexts] Gabe Zichermann, Author of Game based marketing and Gamification by Design. 14. Game ComponentsSource: Gamification Coursera Course by Kevin Werbach, Associate Professor, University of PennsylvaniaStartup Science 15. Game MechanicsSource: Gamification Coursera Course by Kevin Werbach, Associate Professor, University of PennsylvaniaStartup Science 16. Example #1: LiveCubehttp://vimeo.com/65599402Startup Science 17. Example #1: LiveCubeStartup Science 18. Example #1: LiveCubeStartup Science 19. Example #2: Nike + Taghttp://vimeo.com/18976641Startup Science 20. Example #2: Nike + TagStartup Science 21. Example #2: Nike + TagStartup Science 22. Startup ScienceExample #3: TARGiTPlay2Leads Real-time Indoor Geolocation Solution for Networking TechCrunch Hackathon 2013 Pitch57Participants548My ScoreLive Map80%HomeMy TargetsLive Maphttp://www.youtube.com/watch?v=LsogHl2TEiI 23. Example 4: Quick Quiz Now!Startup Sciencebit.ly/digfest13 24. Example 4: Quick Quiz Now!Startup Sciencebit.ly/digfest13 25. GamificationYour Time Has ComeStartup ScienceBY 2014..MORE THAN 70% OF GLOBAL 2000 ORGANISATIONS WILL HAVE AT LEAST ONE GAMIFIED APPLICATION, DRIVING 50% OF ALL INNOVATION. Gartner 26. ResourcesStartup Science 27. Startup ScienceTHANK YOU! FUNtastically simple audience interaction"Video of this presentation: http://digfestival.com.au/dig-tv-theresa-lim-engage-me-howgamification-can-engage-your-audience/theresa@play2lead.com.au @play2leadwww.play2lead.com.au </p>