How to Engage an Audience

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    16-Apr-2017

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Transcript

  • sequence

  • it supports the democratization

    of knowledge and information, transforming people from content consumers into

  • often when when we speak

    about social media we refer to it as a whole as if the phrase itself sums up one single channel

  • blogs & microblogs

    social bookmarking

    widgets & apps

    forums & message boards

    podcasts & vlogs

    video/photo/presentation sharing

    virtual worlds & augmented reality

    wikis

    of course thats far from the truth

  • increasingly we also

    means this

  • and this

  • 33% of all uk internet users visited facebook in august 2009

  • social media is about people

    as marketers we need to stop viewing people as consumers" or users

  • Hitesh Bhatt 2009

  • listening & monitoring whats being said

    improve your search engine ranking

    identifying key influencers

    market research & competitor analysis

    customer support

    supporting loyalty or CRM programs

    so whats it good for?

    engage your customers in a conversation

  • you cannot afford to be

    everywhere at once

  • you cannot ignore what is happening whilst your brand may not be involved your customers are and theyre talking about you

  • 62% of UK shoppers consult online communities before buying

    Quideo / YouGov, july 2008

  • 74% of people choose companies or brands based on customer service

    exploring the link between customer care and brand reputation, SNCR, april 2008

    experiences shared online

  • 93% of social media users think brands should be in social media

    business in social media study, opinion research corporation, september 2008

  • when tango entered the facebook app arena they received a 37%

    business in social media study, opinion research corporation, september 2008

    conversion rate

  • what will your ROI be?

    will your ROI have a financial figure to it?

    why do you want to use social media

    would something else be better?

    how will you know when you have succeeded?

    how does it fit in with everything else youre doing?

    when coming up with a strategy

    how will I reward people who play with me?

  • are just new tools important to remember these

    business and marketing requirements must come first for a well planned social media strategy

  • no one exists on a single media island this is as true for your online activity as it is for your offline consumption

  • dont restrict your social media activity to social media only reuse in other online spaces and take it offline when you can its valuable

  • social media looks good right now its free that means good value for money? so why not give it a try

  • be honest

    about who you are and add real value

    to the people you touch and the

    spaces you choose to frequent

  • dont go for the hard sell and

    try to pull the wool over anyones eyes

    you will get caught

  • have a purpose to everything you do

    and facilitate the conversation

    rather than try to control it

  • remember that whilst the game

    may well have changed there is

    huge potential and if taken in the

    right way can lead to huge rewards

    for your brand and customers

  • thanks

    howard.scott@sequence.co.uk

    @howard_scott

  • Big ben opportunity - http://www.flickr.com/photos/gravitystorm/ Slide 3 - http://www.flickr.com/photos/pakitt/ Horse slide - http://www.flickr.com/photos/bobcatnorth/ Island slide - http://www.flickr.com/photos/sharynmorrow/ Sweet shop - http://www.flickr.com/photos/nzbuu/ Doing it right - http://www.flickr.com/photos/tunnelbug/ Commodore64 - http://www.flickr.com/photos/kris3198/ Gossip girls - http://www.flickr.com/photos/jvk/ Millionaire - http://www.flickr.com/photos/psmorrison/ Joystick - http://www.flickr.com/photos/duncan/ Conversation - http://www.flickr.com/photos/11739182@N03/ Beauty queen - http://www.flickr.com/photos/dizzygirl/ Recycling - http://www.flickr.com/photos/cantonpubliclibrary/ Speakers corner - http://www.flickr.com/photos/aleksiaaltonen/

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