How to Engage an Audience

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<ul><li><p>sequence </p></li><li><p>it supports the democratization </p><p>of knowledge and information, transforming people from content consumers into </p></li><li><p>often when when we speak </p><p>about social media we refer to it as a whole as if the phrase itself sums up one single channel </p></li><li><p>blogs &amp; microblogs </p><p>social bookmarking </p><p>widgets &amp; apps </p><p>forums &amp; message boards </p><p>podcasts &amp; vlogs </p><p>video/photo/presentation sharing </p><p>virtual worlds &amp; augmented reality </p><p>wikis </p><p>of course thats far from the truth </p></li><li><p>increasingly we also </p><p>means this </p></li><li><p>and this </p></li><li><p>33% of all uk internet users visited facebook in august 2009 </p></li><li><p>social media is about people </p><p>as marketers we need to stop viewing people as consumers" or users </p></li><li><p>Hitesh Bhatt 2009 </p></li><li><p>listening &amp; monitoring whats being said </p><p>improve your search engine ranking </p><p>identifying key influencers </p><p>market research &amp; competitor analysis </p><p>customer support </p><p>supporting loyalty or CRM programs </p><p>so whats it good for? </p><p>engage your customers in a conversation </p></li><li><p>you cannot afford to be </p><p>everywhere at once </p></li><li><p>you cannot ignore what is happening whilst your brand may not be involved your customers are and theyre talking about you </p></li><li><p>62% of UK shoppers consult online communities before buying </p><p>Quideo / YouGov, july 2008 </p></li><li><p>74% of people choose companies or brands based on customer service </p><p>exploring the link between customer care and brand reputation, SNCR, april 2008 </p><p>experiences shared online </p></li><li><p>93% of social media users think brands should be in social media </p><p>business in social media study, opinion research corporation, september 2008 </p></li><li><p>when tango entered the facebook app arena they received a 37% </p><p>business in social media study, opinion research corporation, september 2008 </p><p>conversion rate </p></li><li><p>what will your ROI be? </p><p>will your ROI have a financial figure to it? </p><p>why do you want to use social media </p><p>would something else be better? </p><p>how will you know when you have succeeded? </p><p>how does it fit in with everything else youre doing? </p><p>when coming up with a strategy </p><p>how will I reward people who play with me? </p></li><li><p>are just new tools important to remember these </p><p>business and marketing requirements must come first for a well planned social media strategy </p></li><li><p>no one exists on a single media island this is as true for your online activity as it is for your offline consumption </p></li><li><p>dont restrict your social media activity to social media only reuse in other online spaces and take it offline when you can its valuable </p></li><li><p>social media looks good right now its free that means good value for money? so why not give it a try </p></li><li><p>be honest </p><p>about who you are and add real value </p><p>to the people you touch and the </p><p>spaces you choose to frequent </p></li><li><p>dont go for the hard sell and </p><p>try to pull the wool over anyones eyes </p><p>you will get caught </p></li><li><p>have a purpose to everything you do </p><p>and facilitate the conversation </p><p>rather than try to control it </p></li><li><p>remember that whilst the game </p><p>may well have changed there is </p><p>huge potential and if taken in the </p><p>right way can lead to huge rewards </p><p>for your brand and customers </p></li><li><p>thanks </p><p> </p><p>@howard_scott </p></li><li><p>Big ben opportunity - Slide 3 - Horse slide - Island slide - Sweet shop - Doing it right - Commodore64 - Gossip girls - Millionaire - Joystick - Conversation - Beauty queen - Recycling - Speakers corner - </p><p>images </p></li></ul>