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Webinars that Wow Engage & Educate Your Remote Audience

Webinars That Wow How to Engage Your Remote Audience

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Webinars that WOW presentation from the eMarketing Techniques Conference, May 2009 at Corporate College

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Page 1: Webinars That Wow How to Engage Your Remote Audience

Webinars that Wow™

Engage & Educate

Your Remote

Audience

Page 2: Webinars That Wow How to Engage Your Remote Audience
Page 3: Webinars That Wow How to Engage Your Remote Audience

Too Much Content

Larger Audience

Shorter Attention Span

No Protocol

No Organizational Format

Current Situation

Page 4: Webinars That Wow How to Engage Your Remote Audience

•Convert Live Communications to Virtual

•Planning Tips

•Voice

•Tools for Interaction

•Live Demo

Webinars that Wow™ PIE Format

Page 5: Webinars That Wow How to Engage Your Remote Audience

• Save time - less travel

• Not face-to-face meetings

• More time planning

• Orchestrate

• Up front preparation & practice

Goals for you

Page 6: Webinars That Wow How to Engage Your Remote Audience

• Short Sessions: 30-45 Minutes

• If longer: Breakouts or involvement

• Interaction every 90 seconds

• More time on preparation

• Make them touch computer

• Lots of slides: Move faster

Live to Virtual

Page 7: Webinars That Wow How to Engage Your Remote Audience

• Who will be on call?

• What’s their challenge?

• What information do they need to solve their

problem?

Planning Tips

Page 8: Webinars That Wow How to Engage Your Remote Audience

30 Minutes 60 Minutes45 Minutes

20/10

35/10

45/15

Respect your Audience

Few short sessions vs. one long one

Planning Tips

Page 9: Webinars That Wow How to Engage Your Remote Audience

Voice

7%

55%

38%

VERBAL

VISUAL

VOCAL

x

Page 10: Webinars That Wow How to Engage Your Remote Audience

• Voice needs to change: Practice

• Enthusiastic

• Pausing

• Content: Tighter and more decisive

• More time to prep

• More slides

• Describe actions

• Interaction 90 Seconds!

Planning Tips

Page 11: Webinars That Wow How to Engage Your Remote Audience
Page 12: Webinars That Wow How to Engage Your Remote Audience
Page 13: Webinars That Wow How to Engage Your Remote Audience
Page 14: Webinars That Wow How to Engage Your Remote Audience

• Your name

•Name of Project

•Goal of Project

Volunteer

Page 15: Webinars That Wow How to Engage Your Remote Audience

• Three key points of project

Volunteer

Page 16: Webinars That Wow How to Engage Your Remote Audience

• Next Steps for Project

Volunteer

Page 17: Webinars That Wow How to Engage Your Remote Audience
Page 18: Webinars That Wow How to Engage Your Remote Audience

• Content Development

•Webinars that Wow PIE Format

•Live WebEx

Live Demonstration

Page 19: Webinars That Wow How to Engage Your Remote Audience

•Plan for interaction: Use every 2-3 slides

•Every 90 Seconds: Change

•Verbally explain your actions

•Build in time for interaction

Tools for Interaction

Annotation Tools

Page 20: Webinars That Wow How to Engage Your Remote Audience

Annotation Tools

Annotation tools for interaction

Polls…Questions…Emoticon…

White board…laser pointer…

video…chat…highlighter…yes/no

button…raise hand button…go faster/go

slower… notes… demonstration

Use variety including:

Page 21: Webinars That Wow How to Engage Your Remote Audience

Annotation Tools

Video

Web Cam: Use periodically

– Beginning: Put face to voice

– In discussion: Personal touch

Look into camera – Raise gestures

Verbalize your actions

Page 22: Webinars That Wow How to Engage Your Remote Audience

Task Bar

• Have question?: Raise hand

• Ask a question: Yes/No buttons

• Feedback: Faster/ slower buttons

• Slide: Emoticon drop-down list

• Feedback results drop-down list

Page 23: Webinars That Wow How to Engage Your Remote Audience

• Content Development

• Webinars that Wow PIE Format

• Live WebEx

Live Demonstration

Page 24: Webinars That Wow How to Engage Your Remote Audience

Introduction

Body

Conclusion

Short: 2-4 minutes

Set Guidelines

Expansion of Topics

Introduce each slide

Wrap up and

Next Steps

Webinars that Wow

Format

Persuade, Inform, Educate Format (PIE)

Page 25: Webinars That Wow How to Engage Your Remote Audience

• Speaker’s name & title of webinar

• State in goal format

• Goal statement

• Agenda topics and length of webinar

• Give guidelines for focused participation

PIE Format: Introduction

Persuade, Inform,

Educate Format

Page 26: Webinars That Wow How to Engage Your Remote Audience

Guidelines for Focused Participation

• Resist temptation for distractions/noise

• Introductions & clarify roles

• Recording/mute

• Interaction tools

• How/when questions will be handled

• How to handle technical difficulties

Persuade, Inform,

Educate Format

Page 27: Webinars That Wow How to Engage Your Remote Audience

PIE Format: Body

Present Each Agenda Topic

Transition Statement

Restate Agenda Topic

Concisely Expand on Agenda Topic

Tie Back Benefit to Audience Goal

Persuade, Inform,

Educate Format

Page 28: Webinars That Wow How to Engage Your Remote Audience

PIE Format: Conclusion

Restate All

Agenda

Topics

Restate

Goal

Statements

Next

Steps

Persuade, Inform,

Educate Format

Page 29: Webinars That Wow How to Engage Your Remote Audience

• Keep slides simple

• 1-2 Key Points

• More slides

• Less than 2 minutes

• Guideline: 4x6 or 6x4

Transforming Your Slides

Page 30: Webinars That Wow How to Engage Your Remote Audience

•Convert Live to Virtual

•Planning Tips

•Voice

•Content: Webinars that Wow™ PIE Format

•Tools for Interaction

Page 31: Webinars That Wow How to Engage Your Remote Audience
Page 32: Webinars That Wow How to Engage Your Remote Audience

Next Steps

FREE Webinar• www.power-presentations.com/may09-webinar.html

• Coupon code: EMKTG2009

• Register

Page 33: Webinars That Wow How to Engage Your Remote Audience

Next Steps

• Allocate more time for prep

• Determine speakers

• Practice: Record yourself

Page 34: Webinars That Wow How to Engage Your Remote Audience