How to engage with your audience through video

  • Published on
    23-Jan-2015

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Phil Trevillion, Founder of BaseTouch, video content agency, presented to a room of senior marketers at 4Ps Marketing's Digital EDGE annual conference in March 2014.

Transcript

1. HOW TO ENGAGE WITH YOUR AUDIENCE THROUGH VIDEO 2. - Affluent consumers prefer video and search to other digital advertising formats. (E-Marketer) THE POWER OF ONLINE VIDEO -Visitors who view product videos are 85% more likely to buy than visitors who do not. (Econsultancy) - Online video users are expected to double to 1.5 billion in 2016. (Cisco) - 96% of online shoppers watch online video. (Cisco) 3. A brief history of online video until this point 1993 1996 20022000 2004 2005 4. Brands ARE Broadcasters 5. Video provides an emotional connectionbetween brand and consumer unmatched by any alternativeformat available. 6. Teething Issues of the NEWBIE Online Broadcaster Using a David Fromtheoffice as the presenter of your video Oh your based in an office?!...great Dontwear a uniform Be objective Be realistic 7. The TransparentMediumand ManagingTrust 8. IDENTITY OF THE TELEVISION VIEWER VS. IDENTITY OF THE ONLINE VIEWER 9. DONT FIGHT MULTITASKING 10. Visualsare overrated 11. The emotional connection triumphs over any cosmetic factors that traditionally determine a videos virality WHAT WE CAN LEARN FROM ONLINE VIDEO SHARING IN 2013 12. THE FACE OF CHANGING ONLINE VIDEO