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Web 2.0 in the library
Arizona State LibrarySummer Library Institute, June 2009
Jen ManeyVirtual Library ManagerPima County Public Librarywww.library.pima.gov
• social• collaborative• creative• personal
“…not really a technological phenomenon at all; it’s a social one, enabled by technology.”
- Antony Van Couvering, www.namesatwork.com
Web 2.0 is…
Web 2.0 is…
The web.
Web 2.0 is…• Customer reviews and ratings on Lowes.com
• The Blog on whitehouse.gov that you can share on Facebook, Delicious, Digg, Reddit, Twitter, etc.
• Comments on news stories on NPR.org
• PBS.org’s online episodes of American Experience
• Susan Boyle on YouTube
• Your book review on Amazon (or your library website)
• Your restaurant review on Yelp
• The repost of a whitehouse.gov blog post on your Facebook profile
• Your blog about your family recipes
• Your pet videos on YouTube
Web 2.0 is…
Web 2.0 is…You
+Other people
writing, commenting, sharing, creating, posting, reposting, laughing, tweaking, mashing, making,
replying, reviewing, conversing, updating, blogging, ranting, soliloquying, flirting, joking …
Doing what people do.
My life
Your lifeOur lives
Web 2.0 is…
Why libraries care• Libraries = community
• Libraries want to reach a lot of people
• Libraries need to reach a lot of people for a small amount of money
• Online communities are communities of people
Easy (for you and for them!)
Cheap, and usually free (ditto)
Broad-reaching (you wanna reach the masses?)
Engaging (people like it, like to participate, like to share, like to hear from friends and family and YOU)
Ubiquitous (web 2.0 is the web)
Web 2.0 tools are…
Web 2.0 is the web.
what they expect.
Give it to them.
Web 2.0 is…
not going away.
Ignoring it will not make it go away.
Web 2.0 is…
Your Library:
Meeting yesterday’s needs
today!
(your library logo here)
Seize the day.
The 13 Things
• Key points
• Examples
No fear.
No one expects you to do all of these things, nor should you try
Remember your library’s goals
No failure
ExperimentPlayDiscover
1. Wikishttp://bakersdozenarizona.wetpaint.com/page/%231+-+Wikis
Key Points
• Collaborative – multiple people can contribute to it• Flexible – editing, adding content is intuitive and instantaneous• Community – people create profiles, can send messages, can comment, can discuss – all centered around a topic• Searchable – search through content• Multimedia – many wikis allow photo uploads, ability to embed video
http://bakersdozenarizona.wetpaint.com/
http://www.sjcpl.org/subjectguides/index.php/Main_Page
2. Avatars, Identity & Privacyhttp://bakersdozenarizona.wetpaint.com/page/%232+-+Avatars%2C+Identity+and+Privacy
Key Points
• Protect yourself – you don’t have to give real info, but need to remember what you gave so you can login or retrieve passwords• Avatars are fun – make a cartoon, dress it up. You, only cuter.• Personal expression – avatars let you create your online identity and express your personality without having to use a photo of yourself.• Community – people expect you to have some sort of identity online. Create an online persona, even if it doesn’t identify you directly. People like to interact with a real person, even if they don’t know who you are.
2. Avatars, Identity & Privacy
Examples
• Second Life• Library logo avatars• Librarian avatars
3. Google & Gmailhttp://bakersdozenarizona.wetpaint.com/page/%233+-+Google+and+Gmail
Key Points
• Search – people don’t come to the library first, they go to Google. You should understand why Google is easier to use than the library.• More than search – Google has many tools available to exploreo Book searcho Docso Newso Mapso Gmailo Wave! http://wave.google.com/
http://docs.google.com
4. Digital Downloadshttp://bakersdozenarizona.wetpaint.com/page/%234+-+Digital+Downloads
Key Points
• Instant access – download the book, listen or read, instantaneously (if unlimited copies or no one else has it checked out)• Portable – carry it on your laptop, netbook, mp3 player, iPod, or e-book reader• Convenient – no driving, no fines, no returning, no losing, no damaging• Core – books & reading are what libraries are all about. New formats enhance libraries, not threaten them.
http://phoenix.lib.overdrive.com/
5. Blogshttp://bakersdozenarizona.wetpaint.com/page/%235+-+Blogs
Key Points
• Your voice – say what you want to say. No filter between you and reader• Easy – post when you want, lists chronologically, is searchable – all with no programming experience needed!• Communicate, converse – allow people to comment, comment back, start a conversation• Sharable – people can share your posts, expanding your reach• Powerful – some libraries using blog software for entire website
http://www.tonganoxielibrary.org/
6. RSS & RSS Readershttp://bakersdozenarizona.wetpaint.com/page/%236+-+RSS+and+RSS+Readers
Key Points
• Keep info overload in check – you read a lot, keep up with the profession easier• Aggregate – keep what you read in on place• Save time – scan “headlines” before you read the entire post• Track – what you read goes away, what you haven’t read stays• Keep what you want – star or tag what you want to keep• Share what’s important – share or email items of interest to others• Opt in – read only what you want
http://reader.google.com
7. Bookmark Storage & Accesshttp://bakersdozenarizona.wetpaint.com/page/%237+-+Bookmark+Storage+and+Access
Key Points
• Keep track – never lose a link again• Organize – “tag” or describe links with keywords. Similar links automatically kept together if you use the same tags.• Access – get to your links from any computer• Share – share links with colleagues and friends• Find – find similar sites by tag or subscribe to others’ collections via RSS• Public – post links for the public and dump those “research links” pages on your website
http://delicious.com/SanMateoLibrary
8. Social Networking Siteshttp://bakersdozenarizona.wetpaint.com/page/%238+-+Social+Networking+Sites
Key Points
• Social – people socialize and exchange ideas• Personal – express yourself by posting things that interest you, creating your profile, and choosing your friends• Network – meet people, expand your network, find others like you, find others with similar interests, maybe find a job…• Fun – games, applications, quizzes, photos, videos, links• Communicate – in many ways – post your status, share links, videos, photos, post events, send messages, write on someone’s wall• Popular! – more than 100 million people login to Facebook everyday
http://www.facebook.com/profile.php?id=773547444
9. Photo Sharinghttp://bakersdozenarizona.wetpaint.com/page/%239+-+Photo+Sharing
Key Points
• Powerful – a picture is worth a thousand words• Advertise – use photos to advertise programs, events, services, libraries• Organize – put photos into collection or sets. Describe with tags or keywords• Use and re-use – use easy online tools to embed photos on any webpage, blog, social network profile – all without a programmer!
http://www.library.pima.gov/locations/main/permanentart.php
http://www.library.pima.gov/teenzone/art/invitational/
http://www.flickr.com/photos/pimacountypubliclibrary/collections/
10. Online Gaminghttp://bakersdozenarizona.wetpaint.com/page/%2310+-+Online+Gaming
Key Points
• Popular – games outsell movies, TV, and music. Seriously. All ages play online games, even if it is just Solitaire.• Recreational – fulfill key library role• Skill-building – improve cognitive skills, even literacy• Motivating – people get satisfaction from playing, improving, winning• Social – many online games can be played with others, while chatting or communicating in some way
http://www.library.pima.gov/srp/2009/game.html
11. Podcasts & Vidcastshttp://bakersdozenarizona.wetpaint.com/page/%2311+-+Podcasts+and+Vidcasts
Key Points
• Info packed – can get a lot of info into a video or an audio cast• Portable – download podcasts to your mp3 player or smartphone, listen or watch wherever you want. Laptops and netbooks have on-demand access.• Subscribe – use RSS to get notified when new ones are posted• Opt in – I decide which podcasts and vidcasts I want to get• Low cost – libraries can record audio of events with an inexpensive digital recorder, use free software to edit and post online. Flip video cameras are cheap and make it easy to load video online.
http://www.loc.gov/podcasts/
12. Chat / IMhttp://bakersdozenarizona.wetpaint.com/page/%2312+-+Chat+%2F+Instant+Messaging
Key Points
• Social – people talking to one another via text rather than voice• Real time – not delayed like email. Talk now.• Efficient – see who’s available to chat. Don’t waste time tracking someone down, emailing them, leaving them a voicemail.• Easy – intuitive, no fuss interfaces• No downloads – don’t need special software necessarily• Everywhere – inside social networking sites like Facebook, inside iGoogle with Google Talk, embedded on webpages with Meebo, people can do it on their phones
http://mesalibrary.org/research/aska_3.aspx
13. Video Sharinghttp://bakersdozenarizona.wetpaint.com/page/%2313+-+Video+Sharing
Key Points
• Powerful – like photos, only more so. Great for promoting the library and all the wonderful stuff you do.• Embed-friendly – YouTube gives you code to embed your videos on any webpage or in Facebook, MySpace, your blog…without a web programmer• Portable – people can watch video on their phones, netbooks, laptops and mp3 players • Engaging – people like video, like to make it, like to share it• Community – get the public to make videos about the library, make it a contest, highlight the winners on your site
http://www.youtube.com/profile?user=pimacountylibrary
In the lab…
1. Wikis – join wiki, create profile2. Avatars, Identity and Privacy – create an avatar3. Google and Gmail – create account, explore Google products - http://
www.google.com/intl/en/options/4. Digital Downloads – Look at these, but probably can’t download5. Blogs – read some blogs, maybe set one up (if interested)6. RSS and RSS Readers – in Google account, set up Reader, subscribe to a
couple7. Bookmark Storage and Access – set up account, save a few links8. Social Networking Sites – set up Facebook or MySpace, do profile, find some
friends9. Photo Sharing – make Flickr account, search for photos, upload if you have a
camera10. Online Gaming – play a game11.Podcasts and Vidcasts – listen to a podcast12. Chat / Instant Messaging – try it out on the wiki - http://
bakersdozenarizona.wetpaint.com/page/Contact+Us13. Video Sharing – find something you’re interested in and watch it
http://bakersdozenarizona.wetpaint.com/
Contact JenJen Maney, Virtual Library ManagerPima County Public Library101 N. Stone Ave.Tucson, AZ [email protected]
PCPL on…MySpace - http://www.myspace.com/pimacountypubliclibraryFacebook - http://www.facebook.com/profile.php?id=773547444Flickr - http://www.flickr.com/photos/pimacountypubliclibrary/YouTube - http://www.youtube.com/profile?user=pimacountylibraryLibraryThing - http://www.librarything.com/profile/RavenousReadersMeebo - http://meebo.com/add/VirtualLibraryGmail and Google Talk – [email protected] - http://twitter.com/pimalibrary
