Web 2.0Library 2.0Librarian 2.0Stephen AbramVice President, InnovationMay 3, 2006Council of Connecticut Academic Library Directors
ListenThe slides will be up on Stephens Lighthouse as soon as I can get them there.So, Listen.The details arent as important as the overall impressionSo, Listen.There is a conceptual shift here that has to be understood first.
The Scary re-wiring of the Millennials and post-Millennials
The Long Tail of QUESTIONSlibraries
Great ExpectationsThe future is already here, its just not evenly distributed yet!
Expectations 1.0Yes the principles and foundations of librarianship have not changed. . . We have always done this.
The tools we use are entering a new era. And where we get the tools, how we use them, and how flexible and timely we can be is changing.
Will attitudes and aptitudes change if we dont re-frame the conversation? Maybe.
Expectations 1.0SearchRetrieveViewPrintLinkNavigateRead . . .
WEB 2.0Web 2.0 is a term often applied to a perceived ongoing transition of the World Wide Web from a collection of websites to a full-fledged computing platform serving web applications to end users. Ultimately Web 2.0 services are expected to replace desktop computing applications for many purposes.Wikipedia
Library 2.0 is an operating model that allows libraries to respond rapidly to market needs. This does not mean that we abandon our current users or our mission. It is a philosophy of rapid change, flexible organization structures, new Web 2.0 tools, and user participation that will put the library in a much stronger position, ready to efficiently and effectively meet the needs of a larger user population.
Michael Casey, LibraryCrunch.com blogGwinnett County PL
Library 2.0 is very much influenced by technology-driven, two-way, social interactions between staff and staff and staff and patrons. L2 has provided a framework within which weve been able to re-evaluate every aspect of classical librarianship with the end goal of usability and findability in mind.
John Blyberg, Blyberg.net, AADL
Darlene Fichter, 2006
WEB 2.0RSS really simple syndication
WEB 2.0New Programming Tools: AJAX, API, Mash-ups, widgets, wizards
WEB 2.0Blogs and blogging
WEB 2.0Commentary and comments
WEB 2.0Personalization and My Profiles
WEB 2.0Podcasting, P2P and MP3 files
WEB 2.0Streaming Media audio and video
WEB 2.0Reviews and User-driven Ratings
WEB 2.0Recommender Functionality
WEB 2.0Personalized Alerts
WEB 2.0Web Services
WEB 2.0Instant Messaging and Virtual Reference
WEB 2.0Folksonomies, Tagging and Tag CloudsVisualization
WEB 2.0Photos (e.g. Flickr, Picasa)
WEB 2.0Social Networking
WEB 2.0Socially Driven Content
WEB 2.0Open Access, Open Source, Open Content
WEB 2.0Social Bookmarking
WEB 2.0Productivity Tools
Library 2.0All of the above!And FRBR, etc.And a culture of nimble experimentation.
Librarian 2.0The Guru of the Information Age!
Librarian 2.0Understands the power of the Web 2.0 opportunities Understand the power of the Web 2.0 opportunities.Understand the power of the Web 2.0 opportunities.Understands the power of the Web 2.0 opportunities
Librarian 2.0Learns the major tools of Web 2.0 and Library 2.0 and tries to innovate
Librarian 2.0Combines e-resources and print formats and is container and format agnostic.
Librarian 2.0Is device independent and uses and delivers to everything from laptops to Smartphones to PDAs to iPods
Librarian 2.0Develops targeted federated search and adopts the OpenURL standard
Librarian 2.0Connects people and technology and information in context
Librarian 2.0Doesnt shy away from non-traditional cataloguing and classification and chooses tagging, folksonomies and user-driven content descriptions where appropriate.
Librarian 2.0Embraces non-textual information and the power of pictures, moving images, sight and sound
Librarian 2.0Understands the long tail and leverages the power of old and new content
Librarian 2.0Sees the potential in using content sources like the Open Content Alliance, Google Print and OpenWorldCat
Librarian 2.0Connects users up to expert discussions, conversations and communities of practice and participates there as well
Librarian 2.0Uses and develops advanced social networks to enterprise advantage
Librarian 2.0Connects with everyone using their communication mode of choice telephone,mail, print, Skype, IM, SMS, e-mail, virtual reference, etc.
Librarian 2.0Encourages user driven metadata and user developed content and commentary
Librarian 2.0Understands the wisdom of crowds and the real roles and impacts of the blogosphere, web syndicasphere and wikisphere
Librarian 2.0Understands their users at a deep level not just as pointers and clickers
Librarian 2.0Understands end users deeply in terms of their goals and aspirations, workflows, and social and content needs, and more.
Librarian 2.0Librarian 2.0 is where the user is, when the user is there. This is an immersion environment.
Librarian 2.0Librarian 2.0 strives to spend more time on direct end user impacts than library management.
Librarian 2.0Librarian 2.0 plays.
University and CollegesSchools and Public LibrariesCard HoldersContent &e-Resources:
eGov, Programs &AlliancesLocal and GovernmentPartnersDE Learning &EducationCommunity GroupsEmerging Model for Community, Learning and Research EnterprisesFacultiesStudentsResearchersClubsHobbyistsCredit: adapted from Rick Luce, LANL
The A frame adopted from newspaper layout is not what works.
PersonasDiscovery Dan Dan represents the adult non-researcher population.Haley High SchoolHaley represents the high school student population. JenniferJennifer represents the parents of teenagers. Mommy MarcieMarcie represents the parents of young children. Rick ResearcherRick represents adult researchers who own a personal computer. Senior SallySally represents senior citizens. Tasha LearnerTasha represents adult researchers who do not own a personal computer.
Preparing for the Inevitable
Classic Technology AdoptionSource: Geoffrey Moore. Crossing the Chasm, 1991.WhereAre We?
BarriersToo many policiesIrrelevant organizational chartRemote users are not servedThe Catalog isn't like Amazon or Google (which our users use!) Too many sacred cows in reference departmentsLibrarians do not market themselves or their services wellMany libraries don't have enough computers to meet user demandLibrary staff need more training (and need to learn how to learn)Libraries need more innovative programmingMichael Stephens workshop
Stephen Abram, MLSVP Innovation, SirsiDynixCel: firstname.lastname@example.org://www.sirsidynix.comStephens Lighthouse Bloghttp://stephenslighthouse.sirsi.com