Web 2.0 Library 2.0 Librarian 2.0

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Web 2.0 Library 2.0 Librarian 2.0. Presented for EINIRAS – 9 October 2007 b y Ran Hock Online Strategies. First --. What is Web 2.0, really? Why should I care? Will it just go away?. Manifestations of Web 2.0. Wikis Mashups Blogs RSS - PowerPoint PPT Presentation

Text of Web 2.0 Library 2.0 Librarian 2.0

  • Web 2.0 Library 2.0 Librarian 2.0Presented for EINIRAS 9 October 2007byRan HockOnline Strategies

  • First --What is Web 2.0, really?Why should I care?Will it just go away?

  • Manifestations of Web 2.0

    WikisMashupsBlogsRSSStreaming audio/video (really Web 1.0)TaggingInstant Messaging (really Web 1.0)Social NetworksWeb-based softwareWidgetsAjax and APIs

  • Web 2.0 Is:Internet communication and productivity tools that are:User-CenteredCollaborativeSocial InteractiveContent-richMulti-media-richDe-centralized (control)

  • Web 2.0 IsNot a fad, not a movement, not a causeIt is simply a description of what is happening.

  • Web 2.0 Also ConcernsThe Long TailChris Anderson (Wired Magazine) demand for high-sales items, such as the best-selling books, is far exceeded by the total demand for lower popularity items.Web 2.0 allows that long tail to be effectively addressed as never before.Libraries have usually had a long tail of clients (infrequent and non-users) and stock

  • Fairly Obvious Web 2.0 Opportunities in the LibraryIM interaction between librarians and usersPersonalized OPAC/ILS interface, with suggested readings (automatic), sharing, bookmarks, user ratings, user recommendations, discussions, etc.Taggable databases, content, (including OPACs)Mashups of multiple databases and mediaInteractive, media-rich tutorialsBibliographic instruction broadened to information tools instruction

  • Fairly Obvious Web 2.0 Opportunities in the LibraryE-contentLibrary blogs, RSS feeds, wikisLibrarian/user wikis Organization of Web 2.0 manifestations (wikis, blogs, mashups, etc.)Re-birth of bibliographies dynamic, user-centered, user-generated, user-edited.

  • Fairly Obvious Web 2.0 Opportunities in the LibraryExtension of the librarys role of a meeting place Content-rich virtual spacesMore interactive library websites

  • What It Means for LibrariansWeb 2.0 For Librarians The Librarian as UserWeb 2.0 For Library Users

  • What It Means for LibrariansWeb 2.0 is only a threat if we (librarians and other information workers) ignore and dont become a part of it.Are we to be seen as up-to-date, savvy, and innovative?The 2.0 part may be a fad, but the essence is not.

  • Librarian 2.0Web 2.0 brings up issues we should be addressing anyway:How user-centered are we, how user-centered do we want to be, how user-centered should we be.How collaborative do we want to be, can we be, should we be?The librarian as facilitatorWeb 2.0 (Library 2.0) provides a reason to re-examine library services!

  • The Interesting Intersection of Librarianship and Web 2.0User-centered - We like to think soCollaborative - Emphatically Social - Most of usInteractive - basicallyContent-rich - EmphaticallyFacing Decentralization of Authority/Control Yes

  • Doing ItCan we?Should we?Do we want to?

  • Probably the Most Important Point of AllA library can become a Web 2.0 Library at virtually no cost, no risk.If it is successful, it can indeed take timeIt can be done in pieces There is no long-term commitment Throw out or change what doesnt work, with no embarrassment

  • ChallengesUnderstanding the technologies Understanding our younger and our more progressive usersSeparating fads from substanceAccepting and participating in change but not change for changes sake

  • Important QuestionProviding Web 2.0 for Library / Library users (esp. for blogs, wikis, tagging, etc.)Will they use it and participate (do they care and have the time)?If it provides relevant, timely answers they will come

  • The Long Tail of UsersThe new 80-20 rule2.0 tools and approaches are a means of getting to the long tail, reaching new and under-utilizing usersBlogs, RSS and wikis can address general and niche user groups.

  • If You Decide to Web 2.0-ize the LibraryIts easy if you have a little time and a little encouragement.New skills required are minimal its getting easier by the daySome resources for getting started painlessly and quickly are at onstrat.com/web2

  • The Collaboration SideAs librarians and information professionals, we pride ourselves on collaboration and sharingWeb 2.0 collaboration extends not just to users but to others in organizations (e.g., IT people, archivists) and to vendors.Vendors want (or should want) to be Web 2.0-friendly.You dont need to know AJAX, but it may be helpful to know someone who does.

  • Library 2.0 Here and ThereIs it catching on more quickly in the US and Canada?If so, why?

  • Theories on ThatAmericans are used to and dont mind embarrassing themselves, are more susceptible to fads.Americans are more boastful, evangelical, and public, while our cousins are more reserved, traditional, and privateSimply an epidemiological issue Intrapreneurship and going beyond the job description is encouraged in libraries

  • SummaryThere is little reason not to do itThere are lots of reasons to do itIt is valuable to users and to us as professionals

  • Ran HockOnline StrategiesVienna, VA, USACompany site: www.onstrat.comBooks site: www.extremesearcher.com001.703.242.6078ran@onstrat.com